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JOB DESCRIPTION Job title: Marketing Manager Department: Marketing and Communications Responsible to: Receiver General Background: Winchester Cathedral has been at the heart of a vibrant community for nearly 1000 years. Today, the Cathedral welcomes more than 300,000 visitors and pilgrims each year into the Cathedral. They come to share in our daily worship and hear our world-class choir, to enjoy the wonderful setting, stunning architecture, priceless treasures and to attend our extensive programme of events. The stunning beauty of this medieval Cathedral, a sign of living Christian faith is an inspiration to all who visit. Our commitment and challenge is to reflect that beauty in how we live every day – in our hopes and plans for the future, and how we worship. Duties Develop, deliver and keep under review the marketing objectives in-line with Chapter’s Strategic Plan, for the following areas: worship, tourism, events, retail, ecommerce, catering, venue hire, education and conservation. Develop, deliver and implement a creative an integrated marketing campaign approach that raises our profile in an effective and productive manner and positively engages new audiences both real and virtual Effectively utilise the marketing and campaign budgets for core activities and major events. Manage online and offline publications to ensure a consistent and effective approach to design, production and distribution, including website, social media sites, and tourism, events, visitor and corporate publications. Recognises the importance of measuring and monitoring the effectiveness of all marketing activities and plans Work closely and collaboratively with other departments which includes worship and learning and externally to achieve organisational objectives. To actively participate with external partners and other external marketing teams including Tourism South, BID, Hampshire County Council and Winchester City Council Develop and manage the Cathedral in terms of visual identity, values and behaviours. Effectively line-manage the Marketing Officer (digital). Manage the use of external agencies/freelancers to support the achievement of special marketing communications projects within agreed parameters. Monitor and commission market research to gain market intelligence. Attend trade shows as necessary E = Essential D = Desirable EXPERIENCE/KNOWLEDGE Marketing management (E) Experience of developing online and offline publications – design briefs, content development, copywriting, proof reading, print production and distribution (E) Website and social media management (D) Experience working in the tourism and heritage sector (D) SKILLS Excellent communication skills (E) Handle marketing projects efficiently and achieving deadlines (D) Excellent copywriting, proofreading skills and an eye for detail (E) Excellent IT skills and general computer literacy (E) Ability to plan, manage, organise and prioritise departmental workload (E) Creative and innovative approach Responsive to change Effective line management skills Excellent inter personal and communication skills Pro-active approach Ability to support the values and aims of Winchester Cathedral