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Brochure More information from http://www.researchandmarkets.com/reports/3450724/ Advertising Service Systems: A Framework Study of Software Needed to Support Mobile Advertising Description: Communications service providers (CSPs) understand the potential value of the customer data that they hold, but the systems needed to monetise the data assets are not yet in place. This report is aimed at CSPs and vendors and analyses the technology that CSPs will need to deliver online – particularly mobile – advertising. This Strategy Report: - provides an analysis of the systems that are needed to maximise the value of customer data assesses the types of partnership that are needed describes the analytics tools that are required discusses the vendor technologies that are needed to deliver the solutions explains how CSPs can enter and succeed in the advertising ecosystem. Communications service providers (CSPs) understand the potential value of the customer data that they hold, but the systems needed to monetise the data assets are not yet in place. This report analyses the technology that CSPs will need to deliver online – particularly mobile – advertising. The report covers the key components in the ecosystem and explains the relationships and partnerships between sellers and buyers of advertising that are required to deliver real-time, context-aware, personalised advertising. The process of automated buying and selling of advertisements is called ‘programmatic advertising’ and requires very high degrees of automation to enable it to work. The report focuses on vendors and CSPs, and their roles in the mobile advertising market. It is based on several sources, including: - Internal research and projects that have focused on mobile advertising, as well as our research on contextaware marketing - Interviews with CSPs and vendors in the market. Key Questions Answered in this Report - Which systems are needed to maximise the value of customer data? - What types of partnership are needed? - Which analytics tools are required? - What type of vendor technologies are needed to deliver solutions? - How can CSPs enter, and contribute to, the advertising ecosystem? Who Needs to Read this Report - CIOs within CSPs that are considering launching mobile advertising services or considering partnerships in the market. - Vendors of software systems that hold valuable customer data and are helping CSPs to build solutions for online advertising. - Vendors that are marketing and selling their solutions to CSPs to support online advertising propositions. Contents: Executive Summary The Development Environment For Programmatic Advertising Monetising Data For Use By Mobile Advertising Creating Compelling Inventory About the Authors Ordering: Order Online - http://www.researchandmarkets.com/reports/3450724/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland. Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www.researchandmarkets.com/contact/ Order Information Please verify that the product information is correct. Product Name: Advertising Service Systems: A Framework Study of Software Needed to Support Mobile Advertising Web Address: http://www.researchandmarkets.com/reports/3450724/ Office Code: SCHL3FA7 Product Format Please select the product format and quantity you require: Quantity Electronic (PDF) Single User: USD 4999 Contact Information Please enter all the information below in BLOCK CAPITALS Title: First Name: Mr Mrs Dr Miss Last Name: Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL) Ms Prof Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an email with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number 833 130 83 Sort code 98-53-30 Swift code ULSBIE2D IBAN number IE78ULSB98533083313083 Bank Address Ulster Bank, 27-35 Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp Please fax this form to: (646) 607-1907 or (646) 964-6609 - From USA +353-1-481-1716 or +353-1-653-1571 - From Rest of World