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Mark Mitchell, D.B.A. Professor Chair, Dept. of Management, Marketing and Law Department of Marketing and Resort Tourism Wall College of Business Adminstration [email protected] Academic Background Degrees D.B.A. Mississippi State University, Starkville, MS, Marketing, 1993 M.B.A. Indiana University of Pennsylvania, Indiana, PA, Business Administration, 1989 B.S. Bloomsburg University of Pennsylvania, Bloomsburg, PA, Business Admin. - Management, 1985 Academic Experience Chair, Dept. of Marketing and Resort Tourism, Coastal Carolina University (July, 2011 - Present). I serve my colleagues as Department Chair and facilitate their efforts to achieve excellence in Teaching, Research, and Service. Chair, Dept. of Management, Marketing and Law, Coastal Carolina University (August, 2005 - July, 2011). I serve my colleagues as Dept. Chair. I work to facilitate their efforts to achieve excellence in teaching, research, and service. Director, Center for Economic and Community Development, University of South Carolina Upstate (1997 2005). Cultivated mutually beneficial relationships with partners from the for-profit, not-for-profit, and governmental sectors. Asst./Assoc./Professor of Marketing (Tenure and Promotion in 1999, Promotion to Professor in 2004), University of South Carolina Upstate (1994 - 2005). Responsibilities: Principles of Marketing; Consumer Behavior; Business Marketing; International Marketing; Personal Selling and Sales Management. Ad hoc out-of-field instruction: Business Finance, Financial Accounting, Macroeconomics, Microeconomics, Operations Management, and Principles of Investments. Assistant Professor of Marketing (Tenure-Track Position), Francis Marion University (1993 - 1994). Course Responsibilities: Principles of Marketing; Marketing Management. Graduate Teaching Assistant, Mississippi State University (1989 - 1993). Courses taught: Marketing Management; Principles of Marketing; Principles of Transportation. Professional Interests Research Interests Consumer Experience Tourism, Agricultural Tourism, Do-It-Yourself Investing, Nonprofit Organizations Teaching Interests Marketing Strategy, International Marketing, Personal Selling, Buyer Behavior INTELLECTUAL CONTRIBUTIONS Refereed Articles Wilson, S. & Mitchell, M. (in press, 2013). Can Do-Gooders Do Too Much Good? Nonprofit World. Keels, K. & Mitchell, M. (in press, 2013). Connecting Users to Their Electronic Calendar. Strategic Finance. Mitchell, M., Collins, M., & Damonte, T. (2013). Examining the Potential for Bundling the Attractions Along the Grand Strand. Coastal Business Journal, 12 (1), 100-118. Mitchell, M. (2013). Is it Time for a Time Out? Take Stock of Your Life. Nonprofit World. Mitchell, M. (2013). Is it Time for a Time Out? Take Stock of Your Life. Nonprofit World. Mitchell, M., Collins, M., & Damonte, T. (in press, 2013). Is Price Bundling Right for Your Organization? Nonprofit World. Mitchell, M., Keels, K., & Latta, M. (2013). Rate Yourself as a Servant Leader. Nonprofit World, 31 (1), 14-16. Anast-May, L., Mitchell, M., Buckner, B., & Elsberry, C. (2013). School Principals as Marketing Managers. Journal of School Public Relations, 33 (4), 262-291. Mitchell, M., Thorn, D., & Rockey, D. (2013). Sports Fantasy Camps: Offering Fans a More Immersive Experience. The Sport Journal. Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2012). Study results guide enhancements to Myrtle Beach Golf PassPort. Quirk's Marketing Research Review. Mitchell, M., Nale, R., Rauch, D., & Wathen, S. (2011). Are You Walking Your Talk? Nonprofit World, 29 (5), 12-14. Mitchell, M. & Anderson, T. (2011). Before You Plan Where to Go, Find Out Where You Are. Nonprofit World, 29 (3), 16-18. Mitchell, M. & Turner, G. (2010). Agri-tainment: A New Crop for Farmers. Journal of Food Products Marketing, 16 (4), 373-385. Montgomery, R. & Mitchell, M. (2010). An Examination of Thrift Store Shoppers. Marketing Management Journal, 20 (2), 94-107. Mitchell, M. (2010). Improved Thrift Store Performance Means Improved Mission Fulfillment. Nonprofit World, 28 (5), 14-15. Mitchell, M., Krippel, G., & Mitchell, S. (2009). Aiming Higher ... Toward Significance. Strategic Finance. Bauer, D., Hastings, B., Mitchell, M., & Richardson, K. (2009). Generational Comparison: Gen-Xers in the United States and Korea Evaluate Financial Wealth. AABRI Journal of International Business and Cultural Studies, 1-8. Capella, L., Arnold, D., & Mitchell, M. (2009). Ten Barriers Associated with the Marketing Concept's Application in the Nonprofit Sector. Nonprofit World, 27 (4), 12-13. Mitchell, M., Montgomery, R., & Rauch, D. (2009). Toward an Understanding of Thrift Store Donors. International Journal of Nonprofit and Voluntary Sector Marketing, 1-16. Mitchell, M. & Mitchell, S. (2008). Show Off a Little!: New Approach Forges Bonds. Nonprofit World, 26 (4), 20-21. Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2008). Using Online Software to Train the Next Generation of Web Surveyors. Quirk's Marketing Research Review, 16-18. Latta, M., Mitchell, M., & Anderson, T. (2008). What's in Store?: How Different Communication Channels Affect Consumer Choice. Marketing Health Services, 17-19. Mitchell, M., Damonte, T., & Domke-Damonte, D. (2007). Agri-Tainment: Combining Agriculture and Entertainment Along the Grand Strand. Coastal Business Journal, 6 (1), 11-24. Latta, M., Taylor, A., Mitchell, M., & Thrash, C. (2007). Retaining Current Vs. Attracting New Golfers: Practices Among the Class A Carolinas Professional Golf Association Membership. The Sport Journal. Mitchell, M., Taylor, A., & Latta, M. (2006). Importance-Performance Analysis: Are Folks Walking Their Talk? Retail Education Today, 27 (1), 6-10. Mitchell, M. (2006). Seeking Win-Win-Win Outcomes. SmartClassroom. Mitchell, M. & Orwig, R. (2005). Lessons From The Sports World. Nonprofit World, 23 (2), 24-26. Mitchell, M., McLean, P., & Turner, G. (2005). Understanding Generation X: Boom or Bust. Business Forum, 27 (1), 26-30.. Turner, G. & Mitchell, M. (2005). 'Where You From?' Does It Influence Your Ethical Outlook? Retail Education Today, 26 (1), 8-13. Mitchell, M., Montgomery, R., & Mitchell, S. (2004). Consumer Experience Tourism and Brand Bonding: A Look at Sport-Related Marketers. The Sport Journal, 7 (2). Mitchell, M. & Smith, B. (2004). Do-It-Yourself Investing in the IT Sector. Journal of Internet Commerce, 3 (4), 43-59. Bauer, D., Mitchell, M., Montgomery, R., & Richardson, K. (2004). Generation X African Americans: Their Thoughts on Financial Wealth. Business and Economic Review, 17 (1), 47-59. Mitchell, M. & Taylor, S. (2004). Internal Marketing: Key to Successful Volunteer Programs. Nonprofit World, 22 (1), 25-26. Mitchell, M. (2004). Seek Win-Win-Win: Retailer Research for the Highly Effective Professor. Retail Education Today, 25 (2), 9-11. Mitchell, M. (2004). Seek Win-Win-Win: A Habit of Highly Effective Professors. CUR Quarterly. Robert, O., Mitchell, M., & Finney, Z. (2003). Brand Bonding: What About Faith Communities? Journal of Contemporary Business Issues, 11 (2), 129-136. Mitchell, M., Mitchell, S., & Bauer, D. (2003). Customer and Shareholder Development: Targeting Do-It-Yourself Investors. Journal of Hospitality and Leisure Marketing, 10 (3/4), 133-144. Mitchell, M., Montgomery, R., & Mitchell, S. (2003). Do-It-Yourself Investing in Sport-Related Firms. The Sport Journal, 6 (1). Mitchell, M., Mitchell, S., & Bauer, D. (2003). Do-It-Yourself Investing in the Food & Beverage Industries. Journal of Food Products Marketing, 8 (2), 79-93. Mitchell, M. & Orwig, R. (2002). Let's Play Ball! Supervision, 63 (7), 13-16. Mitchell, M., Krippel, G., & Mitchell, S. (1987). Aiming Higher ... Toward Significance. Strategic Finance, 31-36. Refereed Proceedings Full Paper Mitchell, M., Collins, M., Turner, G., & Smith, J. (2013). Price Bundling Opportunities for the Charleston (SC) Tourism Market. Association of Marketing Theory and Practice. Rauch, D., Wathen, S., & Mitchell, M. (2012). A Survey of Student Textbook Buying Behavior. Southeast InfORMS. Mitchell, M., Collins, M., & Damonte, T. (2012). Exploring the Opportunity for Price Bundling of the Attractions of Myrtle Beach. Southeast InfORMS. Mitchell, M., Turner, G., & Hartley, M. (2012). Assessing Business Student Interest in Witnessing Production Processes in the Marketplace. Academic Business World International Conference. Latta, M., Vivian, B., Mitchell, M., & Taylor, A. (2012). Evaluation of a Professional Golf Management Program by Former Students. Association of Marketing Theory and Practice. Turner, G., Mitchell, M., & Orwig, R. (2012). Can I get an AMEN? Should I get an AMEN? Association of Marketing Theory and Practice, Myrtle Beach, SC: . Mitchell, M. & Anast-May, L. (2011). A Service Opportunity for Your Consideration: School Principals and Their Growing Marketing Responsibilities. Southeast InfORMS. Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2011). Importance of Market Segments at Carolina Golf Clubs. Association of Marketing Theory and Practice, 1-7. Mitchell, M. & Mitchell, S. (2009). Breaking Down the Offer: Evaluating Recent Theme Park Promotions. Southeast InfORMS. Latta, M., Taylor, A., Mitchell, M., & Thrash, C. (2009). Spillover Effects of Golf Vacations on Attractions, Restaurants, and Retail Shopping. Southeast InfORMS. Mitchell, M. & Mitchell, S. (2009). Breaking Down the Offer: Evaluating Recent Theme Park Promotions. Southeast InfORMS, Myrtle Beach, SC: . Montgomery, R. & Mitchell, M. (2009). An Examination of Thrift Store Purchases. Atlantic Marketing Association, Salem, Mass: . Nale, R., Rauch, D., Wathen, S., & Mitchell, M. (2008). Importance-Performance Analysis: Helping Your Community Partners 'Walk Their Talk'. Southeast InfORMS. Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2008). Increasing Retail Sales at Golf Clubs in the Carolinas: The Role of Employee and Facility Quality. Marketing Management Association. Latta, M. & Mitchell, M. (2008). Walking-Your-Talk: GAP Analysis for Student Attendance at Collegiate Athletic Events. Southeast InfORMS. Latta, M., Mitchell, M., & Anderson, T. (2007). Gender Differences For and Use of Brand Name and Generic/Store Brand Over-the-Counter Analgesics. Southeast InfORMS. Greg, T., Hartley, M., & Mitchell, M. (2006). A Class Project for Consideration: An Assessment of the Department of Public Safety. Association of Marketing Theory and Practice, 1-4. Montgomery, R., Mitchell, M., & Turner, G. (2006). An Examination of Thrift Store Donors. Association of Marketing Theory and Practice, 1-7. Mitchell, M., Anderson, T., Kang, B., Latta, M., & Taylor, A. (2006). Seeking Win-Win-Win Outcomes: The Introduction of WebSurveyor at Coastal Carolina University. Southeast InfORMS. Mitchell, M., Taylor, A., Latta, M., & Thrash, C. (2006). Walking-Your-Talk: Importance-Performance Analysis For Future Golf Professionals. Atlantic Marketing Association. Domke-Damonte, D., Nale, R., Mitchell, M., Edwards-Russell, R., & Davis, L. (2006). Using Scenarios as a Learning Tool in a Human Resource Management Course: A Preliminary Look at Learning Enhancement. Southeast InfORMS. Latta, M., Mitchell, M., & Taylor, A. (2006). Perils and Pitfalls in Using WebSurveyor as an Active Learning Component in Teaching Retail Management. Marketing Management Association, Fall Educators Conference. Turner, G. & Mitchell, M. (2005). A Class Project for Consideration: An Assessment of Summer Session Programs. Association of Marketing Theory and Practice, 255-258. Montgomery, R., Brennen, J., Mitchell, M., & Simon, C. (2005). Contraceptive Marketing: A Cross-Cultural Comparison of the United States and Canadian College Markets. Association of Marketing Theory and Practice. Smith, B. & Mitchell, M. (2004). Dividends and the IT Sector: Documenting the Past and Present While Looking to the Future. Southeast InfORMS. Mitchell, M., Turner, G., & Hartley, M. (2004). Do-It-Yourself Investing in Retailer Stocks. Southeast Decision Sciences Institute, 65-67. Mitchell, M., Mitchell, S., & Turner, G. (2004). A Class Project For Consideration: Consumer Perceptions Affecting Local, County, and State Fairs. Association of Marketing Theory and Practice, 15-20. Finney, Z., Orwig, R., Teal, E., & Mitchell, M. (2004). Customer Service as the Foundation of Customer Value: Perceptions of Entrepreneurs. Emergies Issues in Business and Technology, 319-328. Mitchell, M. & Turner, G. (2003). Do-It-Yourself Investing in Transportation Related Stocks. Association of Marketing Theory and Practice, 4-5. Mitchell, M., Turner, G., & Mitchell, S. (2002). Do-it-Yourself Investing in Logistics Related Firms. Southeast InfORMS. Montgomery, R., Bryar, ., Schmacher, ., & Mitchell, M. (2002). Generation Y and Religion: An Exploratory Study. Southeast InfORMS. Abstract Only Mitchell, M. & Mitchell, S. (2011). The Impact of Television Exposure on the Restaurants Profiled. Atlantic Marketing Association. Mitchell, M., Yates, L., Keels, J. K., Latta, M., & Twigg, N. (2010). Creating a Leadership Development Program for your University. Southeast InfORMS, Myrtle Beach, SC: . Presentation of Refereed Papers Regional Latta, M., Collins, M., Mitchell, M., Little, P., Ritter, B., Robert Burney, Darla Domke-Damonte, (2011). Panel: Simulations and Self-Directed Learning as Part of Quality Enhancement Programs. Southeast InfORMS, USA, South Carolina. Mitchell, M., Yates, L., Keels, K., Latta, M., & Twigg, N. (2010). Creating a Leadership Development Program for Your University. Southeast InfORMS, Myrtle Beach, South Carolina. Miles, M., Arnold, D., Hazeldine, M., & Mitchell, M. (2008). Faculty Credentials: How to Develop and Maintain an Effective Facutly. Southeast InfORMS, Myrtle Beach, South Carolina. Mitchell, M., Montgomery, R., Latta, M., & Taylor, A. (2008, March). Baseline: An Assessment of Online Survey Research among Members of the Association of Marketing Theory and Practice. Association of Marketing Theory and Practice, Savannah, Georgia. Latta, M., Mitchell, M., Damonte, D., Keels, K., Mancuso, L., Larry Smith, (2007, October). Have Your Business Students Got Game? Simulations and Active Learning in Business Schools. Southeast InfORMS, Myrtle Beach, South Carolina. Mitchell, M., Collins, M., Keels, K., & Latta, M. (2007, October). Time Out!: Taking Stock of Your Academic Career to Date and Planning for Greater-Than-You Outcomes in the Future. Southeast InfORMS, Myrtle Career to Date and Planning for Greater-Than-You Outcomes in the Future. Southeast InfORMS, Myrtle Beach, South Carolina. Mitchell, M. (2005, April). Think Win-Win-Win: Community Service Research as a Driver for Promoting Faculty Research Productivity. Upstate Research Symposium, Spartanburg, South Carolina. Montgomery, R. & Mitchell, M. (2005, October). Experiential Learning in Business Classes. Southeast InfORMS, Myrtle Beach, South Carolina. Book Chapters Refereed Mitchell, M. (2005). The Guide to Ethnic Dining .... , In Jessica Rupp and Jamie Bryant (Eds.), Handbook for New Instructors: Getting Started With Great Ideas (pp. 64-65). Cincinnati, OH: South-Western Publishing Company.. Mitchell, M. (2005). Cognitive Dissonance and the University Experience, In Jessica Rupp and Jamie Bryant (Eds.), Handbook for New Instructors: Getting Started with Great Ideas. Cincinnati, OH: South-Western Publishing Company. Research Reports 2007: Mitchell, M. & Taylor, A., Member Survey for The Dunes Golf & Beach Club (Myrtle Beach, SC)., submitted to . 2007: Mitchell, M., Stakeholder Input for Cultural Council of Georgetown County (SC)., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: American Red Cross., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: United Way., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: Salvation Army., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: March of Dimes., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: Habitat for Humanity., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: American Heart Association., submitted to . 2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable Organizations: American Cancer Society., submitted to . 2005: Mitchell, M., Assessing Consumer Interest in Possible Food and Beverage Festivals to be Developed in the Upstate of South Carolina., submitted to . 2005: Mitchell, M., An Examination of Thrift Store and Second Hand Store Donations and Purchases in the Upstate of South Carolina., submitted to . 2005: Mitchell, M., Member Survey: Spartanburg Chamber of Commerce., submitted to . 2005: Mitchell, M., An Examination of Thrift Store and Second Hand Store Donations and Purchases Along the Grand Strand., submitted to . 2005: Mitchell, M., Member Survey: Inman (SC) Chamber of Commerce., submitted to . 2004: Mitchell, M., A Baseline Brand Image Study of Area Restaurants: Fatz Cafe Results., submitted to . 2004: Mitchell, M., An Analysis of the Total Economic Impact of the University of South Carolina Upstate (Update)., submitted to . 2004: Mitchell, M., A Baseline Brand Image Study Conducted for DQ Grill and Chill., submitted to . 2004: Mitchell, M., A Baseline Brand Image Study Conducted for WestGate Mall (Spartanburg, SC)., submitted to . 2003: Mitchell, M. & Yates, D., Consumer Perceptions Affecting Local, County, And State Fairs: A Study Conducted For The Piedmont Interstate Fair., submitted to . Papers Under Review Montgomery, R. & Mitchell, M. (2012). "Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers," Initial submission to Atlantic Marketing Journal. Presentation of Non-Refereed Papers Local Mitchell, M. (2006, December). Agri-tainment: Combining Agriculture and Entertainment Along the Grand Strand. Business, Investment, Tourism, Economics (BITE), Conway, South Carolina. Mitchell, M. (2005, December). Helping Small Investors Along the Grand Strand Get Into the Market. Business, Investment, Tourism, Economics (BITE), Conway, South Carolina. Mitchell, M. (2005, November). Do-It-Yourself Investing: How Small Investors Can Get Into The Market. Wall Interdisciplinary Talks (WITS), Conway, South Carolina. Professional Associations Memberships Southeast Informs, 2005-2011 Association of Marketing Theory and Practice Atlantic Marketing Association Beta Gamma Sigma Phi Beta Kappa Teaching Courses Taught Courses from the Teaching Schedule: Financial/Managerial Accounting I, Independent Study, International Business, International Marketing, Marketing, Marketing Strategy Other Teaching Activities Course (Existing) - Compensated Redesign 2013 - Course (Existing) - Compensated Redesign. Developed and recorded Chapter Summaries for my International Marketing course using Camtasia. These files, which combined PowerPoint, Word files, and website interface, were uploaded into Blackboard for student use. 2012 - Course (Existing) - Compensated Redesign. Introduced the use of Student-created "Wiki's" (Wikipedia) into the CBAD 401 (International Business) course. Students were divided into teams and given a specific country. Then, they have 16 assignments where they post their responses to the WIKI for all to see and discuss. For example, students compare the culture of their assigned country with that of the United States using Hofstede's cultural elements. 2011 - Course (Existing) - Compensated Redesign. Introduced CONNECT into CBAD 350 - Marketing course. Students complete 75 online interactive marketing modules. 2009 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online video case analysis tool, into Principles of Marketing (CBAD 350). 2008 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online video case analysis tool into the Marketing Strategy course (CBAD 458). 2008 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online video case analysis tool, into the Marketing Strategy course (CBAD 458). 2007 - Course (Existing) - Compensated Redesign. Introduced the use of PharmaSim into the Marketing Strategy course (CBAD 458). PharmaSim is an online simulation of the Over-the-Counter Pharmaceutical industry. 2007 - Course (Existing) - Compensated Redesign. Introduced the use of CountryManager, an online simulation of the global toothpaste industry, into International Marketing (CBAD 454). 2006 - Course (Existing) - Compensated Redesign. Use of CasePilot, an online tool for conducting case analysis in Marketing Strategy course (CBAD 458). analysis in Marketing Strategy course (CBAD 458). 2006 - Course (Existing) - Compensated Redesign. Use of WebSurveyor (software for conducting online survey research) in Marketing Strategy (CBAD 458) allowed the development of class research projects to demonstrate the tie between Marketing Research and Marketing Strategy. Research results from our studies were used at the end to class to discuss strategy formulation. 2006 - Course (Existing) - Compensated Redesign. Introduced the use of MarketShare into the Marketing Strategy course (CBAD 458). MarketShare is an online computer simulation of the Over-the-Counter Pharmaceutical industry. Course (New) - Creation/Delivery: Conventional 2011 - Course (New) - Creation/Delivery: Conventional. Developed and delivered CBAD 401 - International Business. Course included: CONNECT online interactive IB modules, online discussion questions, iGlobe video segments, and a heavy reliance on current events. 2009 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of Principles of Marketing (CBAD 350) at Coastal Carolina University. 2006 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of CBAD 454 (International Marketing) at Coastal Carolina University. 2005 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of CBAD 458 (Marketing Strategy) at Coastall Carolina University. Course (New) - Creation/Delivery: Online 2013 - Course (New) - Creation/Delivery: Online. Developed and delivered a Distance Learning version of International Marketing (MKTG 454) in May 2013. Course consisted of Camtasia coverage of content, CONNECT, Discussions, and per-Chapter quizzes. 2009 - Course (New) - Creation/Delivery: Online. Initial delivery of Principles of Marketing (CBAD 350) via Distance Learning at Coastal Carolina University. McGraw-Hill's CONNECT and Blackboard used extensively to support this course delivery. Non-Academic Experience National Regional Sales Representative, Snyders of Hanover (1986 - 1988). Based in Chicago, IL, I was responsible for the initial market development of the Midwest Region for the Vending and Foodservice Division (Snack Foods Industry). Sales Representative, C. A. Curtze Company (1985 - 1986). Based in Erie and Pittsburgh, PA, I was responsible for local market development and expansion (Institutional Foods Industry). Consulting 2012: Horry County Schools, Marketing for School Administrators, I developed a delivered seminars designed to help School Administrators assume the role of Chief Marketing Officer for their schools and school brands. These interactive sessions served as professional development opportunities for School District Personnel. 2011: Horry County Schools, Developed a survey to evaluate the current marketing practices, knowledge, and receptivity to marketing concepts among K-12 School Administrators. 2011: Georgetown County Schools, Baseline Study: School Administrators and Marketing, Developed a survey to evaluate the current marketing practices, knowledge, and receptivity to marketing concepts among K-12 School Administrators. 2010: Horry County Schools, Implementation of Covey's Seven Habits into Selected Horry County Schools, Began a consulting partnership with Horry County Schools. Specifically, a local school is considering a commitment to follow the Covey Model Seven Habits of Highly Effective People. Working wtih colleagues from the Spadoni College of Education, we are assisting with planning and implementation. 2010: Georgetown County Schools, Baseline Study: School Administrators and Marketing, We developed a consulting/research partnership with Georgetown County Schools. We collected data from school principals regarding their outlook toward the use of marketing to support their schools. From this data, we will work toward creating professional development seminars for school administrators. Colleagues from the Spadoni College of Education are partners in this effort. 2009: Coastal Carolina University, Supported research efforts in CBAD 451 (Retailing Management) to collect student/consumer information for the CCU Office of Student Accounts (formerly known as the Bursar's Office). The study examined student perceptions of their interaction with the office while seeking to determine student receptivity to new ways of information sharing by the office. 2009: Coastal Carolina University, Supported research efforts in CBAD 451 (Retailing Management) to collect student/consumer information for the CCU Bookstore. The study examines buyer preferences and shopping habits as they pertain to book and merchandise purchases. 2009: Coastal Carolina University, Led data collection effort to secure student, faculty, and staff input for planning the programming of the newly-installed electronic message boards across campus. Web-based surveys were used to collect stakeholder input to determine the desired information to be projected on the message boards. 2008: Marketing Recommendations, Quail Creek Golf Club, Students enrolled in Marketing Strategy (CBAD 458) in Fall 2007 developed an Action Plan to support the business development of Quail Creek Golf Club. Two teams worked on the project with a focus on (a) food and beverage, and (b) Golf Shop merchandise. Student recommendations delivered Spring 2008. 2008: Marketing Planning for Area Stakeholder - Class Projects, Use of VOVICI (software for conducting online survey research) allowed the development of class research projects to demonstrate the tie between Marketing Research and Marketing Strategy. Class projects that included the development and use of online surveys were conducted for Stefano's Restaurant, Myrtle Beach Golf Course Owners Association, and Quail Creek. 2008: Marketing Planning - Myrtle Beach Downtown Redevelopment Corporation, Students enrolled in Marketing Strategy (CBAD 458) in Spring 2008 developed an Action Plan for the redevelopment of downtown Myrtle Beach. This work was performed for the Myrtle Beach Downtown Redevelopment Corporation and the City of Myrtle Beach, SC. Student recommendations to be delivered Summer 2008. 2008: Golf Research, Myrtle Beach Golf Course Owners Association, Students enrolled in Marketing Strategy (CBAD 458) and Retailing Management (CBAD 451, Prof. AJ Taylor) in Fall 2007 conducted a study of Myrtle Beach Passport holders (GOLFERS) for the Myrtle Beach Golf Course Owners Association. Results distributed to MBGCOA in Spring 2008. 2008: Feasibilty of Developing a New Pre-School for Area Church, Students enrolled in Marketing Strategy (CBAD 458) in Spring 2008 developed an inventory of Pre-Schools in the South Strand. An area church was considering the development of a pre-school. We assessed the need for additional pre-school capacity in the marketplace. 2007: Member Research, The Dunes Club (Myrtle Beach, SC), In conjunction with Prof. AJ Taylor, we provided consulting services to The Dunes Club (Myrtle Beach, SC). Specifically, we conducted a survey of their membership to evaluate some strategically important issues. Completed report delivered and presented to the Board of Directors. 2007: Member Research, Cultural Council of Georgetown County, Students enrolled in Marketing Strategy (CBAD 458) in Fall 2007 developed a survey of member expectations for the Cultural Council of Georgetown County. Results distributed to the Cultural Council in Fall 2007. 2006: Thrift Store Research Distributed to Thrift Stores Across the Grand Strand, In conjunction with my Marketing Strategy students (Fall 2005, Spring 2006), we extended earlier research on buyer motivation and market segmentation for Thrift Store shoppers. Research results were shared with all Thrift Stores across the Grand Strand area (Myrtle Beach, SC). 2006: Member Research, Carolinas Section of the PGA, In conjunction with Prof. AJ Taylor and Prof. Michael Latta, we supported their research efforts to collect information from Golf Professionals as members of the PGA Carolinas Section. This research project was done in conjunction with Prof. Taylor's Retailing Management classes (Spring 2006). The work was extended by an independent-study student in Fall 2006. We developed a web-based survey to collect information about the retailing challenges and opportunities facing today's golf professional. Results were distributed to respondents as well as leadership of the PGA Carolinas section. 2006: Brand Image Research - American Red Cross, In conjunction with my Marketing Strategy students (Spring 2006), we conducted research to examine donor perceptions, brand images, and brand knowledge of nonprofit charitable organizations. Our research partner, the American Red Cross, wished to assess its current brand position and to plan for the future. We facilitated their efforts by providing factual data on which to operate. Paid Service 2011: LIT - Leaders in Training, Developed and delivered a 2 hour leadership development seminar on 2011: LIT - Leaders in Training, Developed and delivered a 2 hour leadership development seminar on Recognizing Human Capital Assets. 2010: LIT - Leaders in Training, Developed and delivered a 2.5 hour seminar on Servant Leadership (Kay Keels, co-developer and co-presenter). 2009: Sage Publishers, Reviewer for proposed International Marketing textbook (Fall 2009). 2008: McGraw-Hill/Irwin, Book Review of proposed Marketing Management text. Manual Mitchell, M. (2009). Instructor's Manual for Marketer's Showdown (an Interactive Case Analysis Tool). Burr Ridge, IL: McGraw-Hill Irwin. Research Grants Funded 2008: Mitchell, M., Simulating the International Marketing Environment: Introducing a Computerized Simulation into the International Marketing Course ($3,500.00), Center for Effective Teaching and Learning. Students enrolled in International Marketing (CBAD 454) will select one of two active learning experiences: (1) serving as Mentors for English as Second Language (ESL) children in the Floyd Family Mentoring Program for Horry County Schools, or (2) serving as Brand Managers in a computerized marketing simulation. All else equal in delivery of the course (i.e., same exams and other materials), we will assess the possible differential impact (if any) these two active learning experiences have on both student learning and student satisfaction. 2006: Mitchell, M., The Influence of Simulations on Student Performance in the Marketing Strategy Course ($3,500.00), Center for Effective Teaching and Learning. A growing method of instruction is the use of simulations to immerse students in course content. Management and Marketing simulations are growing in their presence, size (i.e., number or decisions), and scope (i.e., number of variables modeled). Two simulations (one basic and one advanced &.modeling the same industry) will be introduced into separate sections of the Marketing Management course in the fall semester. All else equal in delivery of the course (i.e., same exams and other materials), we will assess the relative impact the simulations (and the differential level of size and scope) on student performance. Service: Service to the University Department Assignments Member: 2012-2013: Marketing Search Committee (Ex Officio) College Assignments Member: 2010-2011: MKT Search Committee 2009-2010: MGT Search Committee 2009-2010: MGT Search Committee 2009-2010 – 2010-2011: MGT Search Committee 2005-2006 – 2009-2010: MBA Advisory Committee 2005-2006 – 2008-2009: MBA Admissions Committee 2005-2006 – 2007-2008: AACSB Steering Committee - Wall College of Business College Assignments Member: 2011-2012 – 2012-2013: Wall College Assessment Committee College Assignments Member: 2008-2009 – 2012-2013: 2007-2008 – 2008-2009: 2006-2007 – 2007-2008: 2005-2006: Wall Fellows 2005-2006 – 2006-2007: Wall Fellows Faculty Advisory Wall Fellows Faculty Advisory Wall Fellows Faculty Advisory Faculty Advisory Group Wall Fellows Faculty Advisory Group Group Group Group College Assignments Mentoring Activities: 2010-2011 – 2012-2013: Each 1 Teach 1 Summer Program University Assignments Chair: 2009-2010: SACS Educational Programs Team Member: 2007-2008 2005-2006 2005-2006 2005-2006 – – – – 2008-2009: 2008-2009: 2008-2009: 2007-2008: CCU Technology Planning Committee CCU Graduate Council Celebration of Inquiry Liaison Team CCU Technology Planning Committee University Assignments Member: 2013: Committee to Evaluate Proposals for CCU Trademark Licensing University Assignments Member: 2008-2009 – 2009-2010: Faculty Senate 2007-2008: Faculty Senate 2007-2008 – 2008-2009: Faculty Senate University Assignments Member: 2012-2013: Feel the Teal Steering Committee University Assignments Member: 2010-2011: SACS Leadership Task Force 2009-2010: LIT - Leaders in Training (Leadership Development Program) 2005-2006 – 2009-2010: Liaison, Celebration of Inquiry University Assignments Member: 2012: Search Committee for Associate Vice President of Marketing 2012: Search Committee for University Concierge 2011-2012: Search Committee - Associate Vice President for Marketing Service to the Profession Board Member: PRJ Editorial Review Board 2002 – 2012: Journal of Internet Commerce. 2005 – 2006: Journal of Nonprofit and Public Sector Marketing. 2005: B Quest. 2005: Palmetto Review. Chair: Conference / Track / Program 2011: Atlantic Marketing Association, Charleston, South Carolina. 2006: Atlantic Marketing Association, Charleston, South Carolina. 2004: Atlantic Marketing Association, Chattanooga, Tennessee. Reviewer - Article / Manuscript 2013: Nonprofit and Voluntary Sector Quarterly. Ad ho review of a manuscript of the topic of Thrift Store performance and Marketing. 2010 – 2012: Association of Marketing Theory and Practice. 2009: American Collegiate Retailing Association. 2009: Southern Management Association. 2007: Southern Management Association. 2006: Southwest Academy of Management. Invited Lecture 2012: Wall Fellows, Coastal Carolina University, Pawley's Island, South Carolina. Presented a 3-hour seminar titled,Servant Communicators: Meeting the Information Needs of Others. Keynote Address 2012: Coastal Network Cooperative, Myrtle Beach, South Carolina. Provided an overview on the potential for price bundling of the tourism attractions of the Myrtle Beach, SC market. 2012: Southeastern Education Conference - Association of Linen Management, Myrtle Beach, South Carolina. Provided a 3-hour continuing education seminar on Leadership Service Quality. 2009: South Carolina Tax Council, Myrtle Beach, South Carolina. Developing the Marketing Mindset and Servant Leadership 2006: South Carolina New Principals Induction Program, Conway, South Carolina. 'Planning for Your Success,' a presentation for the New Principals Induction Program (a mandated program for newly hired Principals in South Carolina K-12 Schools). Coastal Carolina University, July 2006. Service to the Community Chair of a Committee 2013: Coastal Aquatic Club (CAC) 2009 – 2012: St. James Advisory Committee (Horry County Schools) 2007 – 2012: Burgess Elementary School, Serve on School Improvement Committee Member of a Committee 2013: City of Folly Beach, SC, Providing consulting services to the city of Folly Beach, SC to design and deliver a study of the economic impact of tourists to the Coastal South Carolina community. 2012: Coastal Aquatic Club (CAC) 2011 – 2012: Burgess Community Association (South Strand Area of Horry County) 2009 – 2011: Horry County Schools - Suspension Appeals Board 2009 – 2011: March of Dimes - Pee Dee Division, Board of Directors 2008: March of Dimes - Pee Dee Division, Board of Directors; WalkAmerica committee. 2008: March of Dimes - Pee Dee Division, Board of Directors 2007 – 2008: St. James Advisory Committee (Horry County Schools) 2007: March of Dimes - Pee Dee Division, Board of Directors; WalkAmerica committee. 2007: St. James Elementary School, School Improvement Committee 2006 – 2007: March of Dimes - Pee Dee Division, Board of Directors 2005: Boiling Springs (SC) Elementary School, School Improvement Committee Other Community Service Activities 2008 – 2011: Horry County Schools, Students enrolled in International Marketing (Spring 2008) served as Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools 2007: Horry County Schools, Students enrolled in International Marketing (Spring 2007) served as Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools 2006: Horry County Schools, Students enrolled in International Marketing (Spring 2006) served as Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools. 2006: Brand Image Study Extension: Results Shared Among Grand Strand Charitable Organizations , Conducted research to examine donor perceptions, brand images, and brand knowledge of nonprofit charitable organizations. 2006: American Red Cross - Coastal South Carolina Chapter, Conducted a baseline image study to assess awareness of Red Cross services and to identify areas for increased awareness efforts. 2005: Spartanburg Area Chamber of Commerce, Conducted a member satisfaction survey. 2005: Grand Strand Thrift Stores (e.g., Salvation Army, CASA, Habitat for Humanity), Conducted a study of donors and buyers for Thrift Stores. 2005: Church Nursery, First Presbyterian Church (Spartanburg), Developed a parent satisfaction survey to assess Church Nursery services. 2005: Inman Chamber of Commerce, Conducted a member satisfaction survey. 2005: Horizons Sunday School Class, First Presbyterian Church (Spartanburg, SC), Conducted a member activity and satisfaction survey. 2005: Spartanburg Convention and Visitors Bureau, Conducted a feasibility study for Food and Beverage Festivals. 2005: Greater Spartanburg Ministries, Conducted an assessment of Donor and Buyer Interaction With Thrift Stores 2003: Piedmont Interstate Fair, Studied Consumer Perceptions of Fairs for Local Fair Board Speech / Presentation at a Community Meeting 2012 – 2013: Careers with a Cause: Be Someone Who Matters! 2012: Association of Linen Professionals (SC, NC, GA), Made presentation on Servant Leadership and Improving Leadership Quality. 2012: Coastal Network Association (Hospitality Leaders), Presented research on the potential for Price Bundling of the Attractions of the Myrtle Beach Tourism Market. Faculty Development Assurance of Learning - Professional Development 2012: Wall College of Business 2012 College Faculty Retreat, Myrtle Beach, South Carolina. 2012: Quality Matters (QM) Online Workship for Distance Instructors, Conway, South Carolina. Completed the required online course providing an overview of Quality Matters (QM), a quality assurance program to ensure high quality distance instruction.. 2008: Coastal Carolina University, Conway, South Carolina. Start Up, Structure, and Sustainability of an Institutional-wide Assessment System (Dr. Joseph Hoey). Instructional-Related Conference 2011: Using GLO-BUS (Business Simulation) in Your Course, Conway, South Carolina. Webinar provided by McGraw-Hill, provider of GLO-BUS Business Simulation.. 2010: SE InfORMS, Myrtle Beach, South Carolina. 2008: SE InfORMS, Myrtle Beach, South Carolina. 2008: Association of Marketing Theory and Practice, Savannah, Georgia. 2007: SE InfORMS, Myrtle Beach, South Carolina. 2006: Atlantic Marketing Association, Charleston, South Carolina. 2006: SE InfORMS, Myrtle Beach, South Carolina. Research-Related Conference/Seminar 2013: Association of Marketing Theory and Practice, Mount Pleasant, South Carolina. Attended sessions of research and instructional pedagogical issues.. 2012: Southeast infORMS, Myrtle Beach, South Carolina. 2011: Southeast infORMS, Myrtle Beach, South Carolina. Other Professional Development 2013: Safety Traininig - What to do if an Active Shooter Were on Campus, Conway, South Carolina. CCU Public Safety provided an overview of recommended safety procedures in the event that an active shooter were to act on the campus. . 2010: Coastal Carolina University - Sexual Harrassment Training, Conway, South Carolina. Professional Seminars / Workshops 2013: Webinar Provided by McGraw-Hill, Conway, South Carolina. Practice Marketing is an online marketing simulation for possible use in Principles of Marketing.. 2012: Overview of Process and Procedures for Department Chairs, Conway, South Carolina. The Office of Human Resources at Coastal Carolina University provided a 3-hour seminar on selected topics, including: Equal Employment Opportunity, Discrimination, Harassment, Employee Relations, Employee Leave Policies, Environmental Health and Safety, Hiring, Applicant Background Check, E-Verify, Supplemental Pay, and other role-specific responsibilities.. 2012: 2012 Growth Summit, Conway, South Carolina. Attended the 15th Annual Wall College Growth Summit. The title of the event, Economic Diversification: What YOU can do to Transform our Local Economy.. 2012: New South Digital Marketing Conference, Myrtle Beach, South Carolina. 2011: Wall Connections: Making Connections in a World of Change, Conway, South Carolina. Keynote speakers Peter Gasca and Rhett Power, co-CEOs of Wild Creations, addressed the topic "Sustainable business practices in a changing world." Wild Creations is a Myrtle Beach-based company that creates, manufactures and distributes educational toys and specialty gifts. The co-owners were 2011 finalists for the Ernst and Young Entrepreneur of the Year Award, as well as one of 75 Blue Ribbon Small Business Award Winners chosen by the U.S. Chamber of Commerce. The company has also been recognized as one of the Fastest Growing Companies in South Carolina (2011) by the S.C. Chamber of Commerce.. 2010: Webinar Provided by ETS (Educational Testing Services), Conway, South Carolina. Webinar Using ETS results in your Assessment Plans. 2010: National Institutes of Health - Human Subjects Research Certification, Conway, South Carolina. Completed Distance Learning modules to earn Certificate to conduct research with human subjects.. 2009: Coastal Carolina University, Conway, South Carolina. Legacy of Leadership: E. Craig Wall Sr, and E. Craig Wall, Jr.. 2007: Coastal Carolina University, Conway, South Carolina. Dealing with Change (Donna Tyson). 2007: Coastal Carolina University, Conway, South Carolina. Seven Levels of Change (Ed Cerny). 2007: AACSB International Conference and Annual Meeting, Tampa, Florida. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Critical Thinking. 2006: AACSB International Continuous Improvement Seminar, Minneapolis, Minnesota. 2006: Southern Business Administration Association Annual Meeting, Charleston, South Carolina. Instructional Pedagogy by Dr. Harvey Brightman. 2006: Celebration of Inquiry, Coastal Carolina University, Conway, South Carolina. The World of Pepsi at Coastal Carolina University. 2006: Celebration of Inquiry, Coastal Carolina University, Conway, South Carolina. The Chick-Fil-A Way: More than Chicken. Technology-Related Training 2012: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using the New Web-Based Datatel System. 2012: Webinar on Qualtrics (online survey software), Conway, South Carolina. Participated in a webinar provided by Qualtrics to overview their online survey software.. 2011: Wall College of Business, Conway, South Carolina. Fully Utilizing the Properties of SEDONA for Annual Review Process. 2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Introduction to the New Blackboard Learn System. 2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using the New Blackboard Learn Grade Center. 2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Organizing Your Course and Adding Content in the New Blackboard Learn. 2010: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar Using McGraw-Hill's CONNECT (course management system). 2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Distance Learning Training. 2009: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar - Using McGraw/Hill's CONNECT system (course management). 2009: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar - Using McGraw/Hill's CONNECT system (Course Management System). 2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Distance Education Training. 2009: Webinar Provided by VOVICI, Conway, South Carolina. Webinar - Seven Survey Sins and How to Avoid Them. 2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using Concept Mapping Software. 2008: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Distance Education Training. 2008: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. SNAP Survey Software Training. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. LiveText Technology Training. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Microsoft Publisher Training. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Podcasting. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Classroom Performance Systems (Clickers). 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using Adobe Acrobat. 2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Dream Weaver Software Training. Honors-Awards-Grants Award 2012: Colonel Lindsey H. Vereen Endowed Business Professor Wall College of Business, Coastal Carolina University. 2011: Colonel Lindsey H. Vereen Endowed Business Professor Wall College of Business, Coastal Carolina University. 1999: Recipient, Award for Excellence in Scholarly and/or Creative Pursuits. University of South Carolina Upstate. 1999: Recipient, Distinguished Professor in the State of South Carolina (USC Upstate Governor's Professor of the Year Nominee). University of South Carolina Upstate. 1995: Recipient, Bryan Lindsey Service Award (Doc's List). University of South Carolina Upstate. 1995: Recipient, NationsBank Excellence in Teaching and Advising Award. University of South Carolina Upstate. Honor 2008: Beta Gamma Sigma Award - Service to the Wall College of Business. Coastal Carolina University. Qualification: Academic/Professional Academically Qualified Last updated by member on 22-Apr-08 (07:41 AM)