Download Mark Mitchell, D.B.A. Professor Chair, Dept. of Management, Marketing and Law

Mark Mitchell, D.B.A. Professor
Chair, Dept. of Management, Marketing and Law
Department of Marketing and Resort Tourism
Wall College of Business Adminstration
[email protected]
Academic Background
Degrees
D.B.A. Mississippi State University, Starkville, MS, Marketing, 1993
M.B.A. Indiana University of Pennsylvania, Indiana, PA, Business Administration, 1989
B.S. Bloomsburg University of Pennsylvania, Bloomsburg, PA, Business Admin. - Management, 1985
Academic Experience
Chair, Dept. of Marketing and Resort Tourism, Coastal Carolina University (July, 2011 - Present). I serve my
colleagues as Department Chair and facilitate their efforts to achieve excellence in Teaching, Research, and
Service.
Chair, Dept. of Management, Marketing and Law, Coastal Carolina University (August, 2005 - July, 2011). I
serve my colleagues as Dept. Chair. I work to facilitate their efforts to achieve excellence in teaching,
research, and service.
Director, Center for Economic and Community Development, University of South Carolina Upstate (1997 2005). Cultivated mutually beneficial relationships with partners from the for-profit, not-for-profit, and
governmental sectors.
Asst./Assoc./Professor of Marketing (Tenure and Promotion in 1999, Promotion to Professor in 2004),
University of South Carolina Upstate (1994 - 2005). Responsibilities: Principles of Marketing; Consumer
Behavior; Business Marketing; International Marketing; Personal Selling and Sales Management. Ad hoc
out-of-field instruction: Business Finance, Financial Accounting, Macroeconomics, Microeconomics, Operations
Management, and Principles of Investments.
Assistant Professor of Marketing (Tenure-Track Position), Francis Marion University (1993 - 1994). Course
Responsibilities: Principles of Marketing; Marketing Management.
Graduate Teaching Assistant, Mississippi State University (1989 - 1993). Courses taught: Marketing
Management; Principles of Marketing; Principles of Transportation.
Professional Interests
Research Interests
Consumer Experience Tourism, Agricultural Tourism, Do-It-Yourself Investing, Nonprofit Organizations
Teaching Interests
Marketing Strategy, International Marketing, Personal Selling, Buyer Behavior
INTELLECTUAL CONTRIBUTIONS
Refereed Articles
Wilson, S. & Mitchell, M. (in press, 2013). Can Do-Gooders Do Too Much Good? Nonprofit World.
Keels, K. & Mitchell, M. (in press, 2013). Connecting Users to Their Electronic Calendar. Strategic Finance.
Mitchell, M., Collins, M., & Damonte, T. (2013). Examining the Potential for Bundling the Attractions Along the
Grand Strand. Coastal Business Journal, 12 (1), 100-118.
Mitchell, M. (2013). Is it Time for a Time Out? Take Stock of Your Life. Nonprofit World.
Mitchell, M. (2013). Is it Time for a Time Out? Take Stock of Your Life. Nonprofit World.
Mitchell, M., Collins, M., & Damonte, T. (in press, 2013). Is Price Bundling Right for Your
Organization? Nonprofit World.
Mitchell, M., Keels, K., & Latta, M. (2013). Rate Yourself as a Servant Leader. Nonprofit World, 31 (1),
14-16.
Anast-May, L., Mitchell, M., Buckner, B., & Elsberry, C. (2013). School Principals as Marketing
Managers. Journal of School Public Relations, 33 (4), 262-291.
Mitchell, M., Thorn, D., & Rockey, D. (2013). Sports Fantasy Camps: Offering Fans a More Immersive
Experience. The Sport Journal.
Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2012). Study results guide enhancements to Myrtle Beach
Golf PassPort. Quirk's Marketing Research Review.
Mitchell, M., Nale, R., Rauch, D., & Wathen, S. (2011). Are You Walking Your Talk? Nonprofit World, 29 (5),
12-14.
Mitchell, M. & Anderson, T. (2011). Before You Plan Where to Go, Find Out Where You Are. Nonprofit World,
29 (3), 16-18.
Mitchell, M. & Turner, G. (2010). Agri-tainment: A New Crop for Farmers. Journal of Food Products
Marketing, 16 (4), 373-385.
Montgomery, R. & Mitchell, M. (2010). An Examination of Thrift Store Shoppers. Marketing Management
Journal, 20 (2), 94-107.
Mitchell, M. (2010). Improved Thrift Store Performance Means Improved Mission Fulfillment. Nonprofit
World, 28 (5), 14-15.
Mitchell, M., Krippel, G., & Mitchell, S. (2009). Aiming Higher ... Toward Significance. Strategic Finance.
Bauer, D., Hastings, B., Mitchell, M., & Richardson, K. (2009). Generational Comparison: Gen-Xers in the
United States and Korea Evaluate Financial Wealth. AABRI Journal of International Business and Cultural
Studies, 1-8.
Capella, L., Arnold, D., & Mitchell, M. (2009). Ten Barriers Associated with the Marketing Concept's
Application in the Nonprofit Sector. Nonprofit World, 27 (4), 12-13.
Mitchell, M., Montgomery, R., & Rauch, D. (2009). Toward an Understanding of Thrift Store
Donors. International Journal of Nonprofit and Voluntary Sector Marketing, 1-16.
Mitchell, M. & Mitchell, S. (2008). Show Off a Little!: New Approach Forges Bonds. Nonprofit World, 26 (4),
20-21.
Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2008). Using Online Software to Train the Next Generation of
Web Surveyors. Quirk's Marketing Research Review, 16-18.
Latta, M., Mitchell, M., & Anderson, T. (2008). What's in Store?: How Different Communication Channels
Affect Consumer Choice. Marketing Health Services, 17-19.
Mitchell, M., Damonte, T., & Domke-Damonte, D. (2007). Agri-Tainment: Combining Agriculture and
Entertainment Along the Grand Strand. Coastal Business Journal, 6 (1), 11-24.
Latta, M., Taylor, A., Mitchell, M., & Thrash, C. (2007). Retaining Current Vs. Attracting New Golfers:
Practices Among the Class A Carolinas Professional Golf Association Membership. The Sport Journal.
Mitchell, M., Taylor, A., & Latta, M. (2006). Importance-Performance Analysis: Are Folks Walking Their
Talk? Retail Education Today, 27 (1), 6-10.
Mitchell, M. (2006). Seeking Win-Win-Win Outcomes. SmartClassroom.
Mitchell, M. & Orwig, R. (2005). Lessons From The Sports World. Nonprofit World, 23 (2), 24-26.
Mitchell, M., McLean, P., & Turner, G. (2005). Understanding Generation X: Boom or Bust. Business Forum,
27 (1), 26-30..
Turner, G. & Mitchell, M. (2005). 'Where You From?' Does It Influence Your Ethical Outlook? Retail
Education Today, 26 (1), 8-13.
Mitchell, M., Montgomery, R., & Mitchell, S. (2004). Consumer Experience Tourism and Brand Bonding: A
Look at Sport-Related Marketers. The Sport Journal, 7 (2).
Mitchell, M. & Smith, B. (2004). Do-It-Yourself Investing in the IT Sector. Journal of Internet Commerce, 3
(4), 43-59.
Bauer, D., Mitchell, M., Montgomery, R., & Richardson, K. (2004). Generation X African Americans: Their
Thoughts on Financial Wealth. Business and Economic Review, 17 (1), 47-59.
Mitchell, M. & Taylor, S. (2004). Internal Marketing: Key to Successful Volunteer Programs. Nonprofit World,
22 (1), 25-26.
Mitchell, M. (2004). Seek Win-Win-Win: Retailer Research for the Highly Effective Professor. Retail Education
Today, 25 (2), 9-11.
Mitchell, M. (2004). Seek Win-Win-Win: A Habit of Highly Effective Professors. CUR Quarterly.
Robert, O., Mitchell, M., & Finney, Z. (2003). Brand Bonding: What About Faith Communities? Journal of
Contemporary Business Issues, 11 (2), 129-136.
Mitchell, M., Mitchell, S., & Bauer, D. (2003). Customer and Shareholder Development: Targeting
Do-It-Yourself Investors. Journal of Hospitality and Leisure Marketing, 10 (3/4), 133-144.
Mitchell, M., Montgomery, R., & Mitchell, S. (2003). Do-It-Yourself Investing in Sport-Related Firms. The
Sport Journal, 6 (1).
Mitchell, M., Mitchell, S., & Bauer, D. (2003). Do-It-Yourself Investing in the Food & Beverage
Industries. Journal of Food Products Marketing, 8 (2), 79-93.
Mitchell, M. & Orwig, R. (2002). Let's Play Ball! Supervision, 63 (7), 13-16.
Mitchell, M., Krippel, G., & Mitchell, S. (1987). Aiming Higher ... Toward Significance. Strategic Finance,
31-36.
Refereed Proceedings
Full Paper
Mitchell, M., Collins, M., Turner, G., & Smith, J. (2013). Price Bundling Opportunities for the Charleston (SC)
Tourism Market. Association of Marketing Theory and Practice.
Rauch, D., Wathen, S., & Mitchell, M. (2012). A Survey of Student Textbook Buying Behavior. Southeast
InfORMS.
Mitchell, M., Collins, M., & Damonte, T. (2012). Exploring the Opportunity for Price Bundling of the Attractions
of Myrtle Beach. Southeast InfORMS.
Mitchell, M., Turner, G., & Hartley, M. (2012). Assessing Business Student Interest in Witnessing Production
Processes in the Marketplace. Academic Business World International Conference.
Latta, M., Vivian, B., Mitchell, M., & Taylor, A. (2012). Evaluation of a Professional Golf Management Program
by Former Students. Association of Marketing Theory and Practice.
Turner, G., Mitchell, M., & Orwig, R. (2012). Can I get an AMEN? Should I get an AMEN? Association of
Marketing Theory and Practice, Myrtle Beach, SC: .
Mitchell, M. & Anast-May, L. (2011). A Service Opportunity for Your Consideration: School Principals and
Their Growing Marketing Responsibilities. Southeast InfORMS.
Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2011). Importance of Market Segments at Carolina Golf
Clubs. Association of Marketing Theory and Practice, 1-7.
Mitchell, M. & Mitchell, S. (2009). Breaking Down the Offer: Evaluating Recent Theme Park
Promotions. Southeast InfORMS.
Latta, M., Taylor, A., Mitchell, M., & Thrash, C. (2009). Spillover Effects of Golf Vacations on Attractions,
Restaurants, and Retail Shopping. Southeast InfORMS.
Mitchell, M. & Mitchell, S. (2009). Breaking Down the Offer: Evaluating Recent Theme Park
Promotions. Southeast InfORMS, Myrtle Beach, SC: .
Montgomery, R. & Mitchell, M. (2009). An Examination of Thrift Store Purchases. Atlantic Marketing
Association, Salem, Mass: .
Nale, R., Rauch, D., Wathen, S., & Mitchell, M. (2008). Importance-Performance Analysis: Helping Your
Community Partners 'Walk Their Talk'. Southeast InfORMS.
Latta, M., Mitchell, M., Taylor, A., & Thrash, C. (2008). Increasing Retail Sales at Golf Clubs in the Carolinas:
The Role of Employee and Facility Quality. Marketing Management Association.
Latta, M. & Mitchell, M. (2008). Walking-Your-Talk: GAP Analysis for Student Attendance at Collegiate
Athletic Events. Southeast InfORMS.
Latta, M., Mitchell, M., & Anderson, T. (2007). Gender Differences For and Use of Brand Name and
Generic/Store Brand Over-the-Counter Analgesics. Southeast InfORMS.
Greg, T., Hartley, M., & Mitchell, M. (2006). A Class Project for Consideration: An Assessment of the
Department of Public Safety. Association of Marketing Theory and Practice, 1-4.
Montgomery, R., Mitchell, M., & Turner, G. (2006). An Examination of Thrift Store Donors. Association of
Marketing Theory and Practice, 1-7.
Mitchell, M., Anderson, T., Kang, B., Latta, M., & Taylor, A. (2006). Seeking Win-Win-Win Outcomes: The
Introduction of WebSurveyor at Coastal Carolina University. Southeast InfORMS.
Mitchell, M., Taylor, A., Latta, M., & Thrash, C. (2006). Walking-Your-Talk: Importance-Performance Analysis
For Future Golf Professionals. Atlantic Marketing Association.
Domke-Damonte, D., Nale, R., Mitchell, M., Edwards-Russell, R., & Davis, L. (2006). Using Scenarios as a
Learning Tool in a Human Resource Management Course: A Preliminary Look at Learning
Enhancement. Southeast InfORMS.
Latta, M., Mitchell, M., & Taylor, A. (2006). Perils and Pitfalls in Using WebSurveyor as an Active Learning
Component in Teaching Retail Management. Marketing Management Association, Fall Educators Conference.
Turner, G. & Mitchell, M. (2005). A Class Project for Consideration: An Assessment of Summer Session
Programs. Association of Marketing Theory and Practice, 255-258.
Montgomery, R., Brennen, J., Mitchell, M., & Simon, C. (2005). Contraceptive Marketing: A Cross-Cultural
Comparison of the United States and Canadian College Markets. Association of Marketing Theory and
Practice.
Smith, B. & Mitchell, M. (2004). Dividends and the IT Sector: Documenting the Past and Present While
Looking to the Future. Southeast InfORMS.
Mitchell, M., Turner, G., & Hartley, M. (2004). Do-It-Yourself Investing in Retailer Stocks. Southeast Decision
Sciences Institute, 65-67.
Mitchell, M., Mitchell, S., & Turner, G. (2004). A Class Project For Consideration: Consumer Perceptions
Affecting Local, County, and State Fairs. Association of Marketing Theory and Practice, 15-20.
Finney, Z., Orwig, R., Teal, E., & Mitchell, M. (2004). Customer Service as the Foundation of Customer Value:
Perceptions of Entrepreneurs. Emergies Issues in Business and Technology, 319-328.
Mitchell, M. & Turner, G. (2003). Do-It-Yourself Investing in Transportation Related Stocks. Association of
Marketing Theory and Practice, 4-5.
Mitchell, M., Turner, G., & Mitchell, S. (2002). Do-it-Yourself Investing in Logistics Related Firms. Southeast
InfORMS.
Montgomery, R., Bryar, ., Schmacher, ., & Mitchell, M. (2002). Generation Y and Religion: An Exploratory
Study. Southeast InfORMS.
Abstract Only
Mitchell, M. & Mitchell, S. (2011). The Impact of Television Exposure on the Restaurants Profiled. Atlantic
Marketing Association.
Mitchell, M., Yates, L., Keels, J. K., Latta, M., & Twigg, N. (2010). Creating a Leadership Development
Program for your University. Southeast InfORMS, Myrtle Beach, SC: .
Presentation of Refereed Papers
Regional
Latta, M., Collins, M., Mitchell, M., Little, P., Ritter, B., Robert Burney, Darla Domke-Damonte, (2011). Panel:
Simulations and Self-Directed Learning as Part of Quality Enhancement Programs. Southeast InfORMS, USA,
South Carolina.
Mitchell, M., Yates, L., Keels, K., Latta, M., & Twigg, N. (2010). Creating a Leadership Development Program
for Your University. Southeast InfORMS, Myrtle Beach, South Carolina.
Miles, M., Arnold, D., Hazeldine, M., & Mitchell, M. (2008). Faculty Credentials: How to Develop and Maintain
an Effective Facutly. Southeast InfORMS, Myrtle Beach, South Carolina.
Mitchell, M., Montgomery, R., Latta, M., & Taylor, A. (2008, March). Baseline: An Assessment of Online
Survey Research among Members of the Association of Marketing Theory and Practice. Association of
Marketing Theory and Practice, Savannah, Georgia.
Latta, M., Mitchell, M., Damonte, D., Keels, K., Mancuso, L., Larry Smith, (2007, October). Have Your Business
Students Got Game? Simulations and Active Learning in Business Schools. Southeast InfORMS, Myrtle
Beach, South Carolina.
Mitchell, M., Collins, M., Keels, K., & Latta, M. (2007, October). Time Out!: Taking Stock of Your Academic
Career to Date and Planning for Greater-Than-You Outcomes in the Future. Southeast InfORMS, Myrtle
Career to Date and Planning for Greater-Than-You Outcomes in the Future. Southeast InfORMS, Myrtle
Beach, South Carolina.
Mitchell, M. (2005, April). Think Win-Win-Win: Community Service Research as a Driver for Promoting Faculty
Research Productivity. Upstate Research Symposium, Spartanburg, South Carolina.
Montgomery, R. & Mitchell, M. (2005, October). Experiential Learning in Business Classes. Southeast
InfORMS, Myrtle Beach, South Carolina.
Book Chapters
Refereed
Mitchell, M. (2005). The Guide to Ethnic Dining .... , In Jessica Rupp and Jamie Bryant (Eds.), Handbook for
New Instructors: Getting Started With Great Ideas (pp. 64-65). Cincinnati, OH: South-Western Publishing
Company..
Mitchell, M. (2005). Cognitive Dissonance and the University Experience, In Jessica Rupp and Jamie Bryant
(Eds.), Handbook for New Instructors: Getting Started with Great Ideas. Cincinnati, OH: South-Western
Publishing Company.
Research Reports
2007: Mitchell, M. & Taylor, A., Member Survey for The Dunes Golf & Beach Club (Myrtle Beach, SC).,
submitted to .
2007: Mitchell, M., Stakeholder Input for Cultural Council of Georgetown County (SC)., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: American Red Cross., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: United Way., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: Salvation Army., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: March of Dimes., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: Habitat for Humanity., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: American Heart Association., submitted to .
2006: Mitchell, M. & Anderson, T., A Baseline Evaluation of Consumer Perceptions of Charitable
Organizations: American Cancer Society., submitted to .
2005: Mitchell, M., Assessing Consumer Interest in Possible Food and Beverage Festivals to be Developed in
the Upstate of South Carolina., submitted to .
2005: Mitchell, M., An Examination of Thrift Store and Second Hand Store Donations and Purchases in the
Upstate of South Carolina., submitted to .
2005: Mitchell, M., Member Survey: Spartanburg Chamber of Commerce., submitted to .
2005: Mitchell, M., An Examination of Thrift Store and Second Hand Store Donations and Purchases Along the
Grand Strand., submitted to .
2005: Mitchell, M., Member Survey: Inman (SC) Chamber of Commerce., submitted to .
2004: Mitchell, M., A Baseline Brand Image Study of Area Restaurants: Fatz Cafe Results., submitted to .
2004: Mitchell, M., An Analysis of the Total Economic Impact of the University of South Carolina Upstate
(Update)., submitted to .
2004: Mitchell, M., A Baseline Brand Image Study Conducted for DQ Grill and Chill., submitted to .
2004: Mitchell, M., A Baseline Brand Image Study Conducted for WestGate Mall (Spartanburg, SC)., submitted
to .
2003: Mitchell, M. & Yates, D., Consumer Perceptions Affecting Local, County, And State Fairs: A Study
Conducted For The Piedmont Interstate Fair., submitted to .
Papers Under Review
Montgomery, R. & Mitchell, M. (2012). "Examining the Demographic Profiles of Thrift Store Donors and Thrift
Store Shoppers," Initial submission to Atlantic Marketing Journal.
Presentation of Non-Refereed Papers
Local
Mitchell, M. (2006, December). Agri-tainment: Combining Agriculture and Entertainment Along the Grand
Strand. Business, Investment, Tourism, Economics (BITE), Conway, South Carolina.
Mitchell, M. (2005, December). Helping Small Investors Along the Grand Strand Get Into the Market.
Business, Investment, Tourism, Economics (BITE), Conway, South Carolina.
Mitchell, M. (2005, November). Do-It-Yourself Investing: How Small Investors Can Get Into The Market. Wall
Interdisciplinary Talks (WITS), Conway, South Carolina.
Professional Associations
Memberships
Southeast Informs, 2005-2011
Association of Marketing Theory and Practice
Atlantic Marketing Association
Beta Gamma Sigma
Phi Beta Kappa
Teaching
Courses Taught
Courses from the Teaching Schedule: Financial/Managerial Accounting I, Independent Study,
International Business, International Marketing, Marketing, Marketing Strategy
Other Teaching Activities
Course (Existing) - Compensated Redesign
2013 - Course (Existing) - Compensated Redesign.
Developed and recorded Chapter Summaries for my International Marketing course using Camtasia. These
files, which combined PowerPoint, Word files, and website interface, were uploaded into Blackboard for
student use.
2012 - Course (Existing) - Compensated Redesign. Introduced the use of Student-created "Wiki's" (Wikipedia)
into the CBAD 401 (International Business) course. Students were divided into teams and given a specific
country. Then, they have 16 assignments where they post their responses to the WIKI for all to see and
discuss. For example, students compare the culture of their assigned country with that of the United States
using Hofstede's cultural elements.
2011 - Course (Existing) - Compensated Redesign. Introduced CONNECT into CBAD 350 - Marketing course.
Students complete 75 online interactive marketing modules.
2009 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online
video case analysis tool, into Principles of Marketing (CBAD 350).
2008 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online
video case analysis tool into the Marketing Strategy course (CBAD 458).
2008 - Course (Existing) - Compensated Redesign. Introduced the use of Marketer's Showdown, an online
video case analysis tool, into the Marketing Strategy course (CBAD 458).
2007 - Course (Existing) - Compensated Redesign. Introduced the use of PharmaSim into the Marketing
Strategy course (CBAD 458). PharmaSim is an online simulation of the Over-the-Counter Pharmaceutical
industry.
2007 - Course (Existing) - Compensated Redesign. Introduced the use of CountryManager, an online
simulation of the global toothpaste industry, into International Marketing (CBAD 454).
2006 - Course (Existing) - Compensated Redesign. Use of CasePilot, an online tool for conducting case
analysis in Marketing Strategy course (CBAD 458).
analysis in Marketing Strategy course (CBAD 458).
2006 - Course (Existing) - Compensated Redesign. Use of WebSurveyor (software for conducting online
survey research) in Marketing Strategy (CBAD 458) allowed the development of class research projects to
demonstrate the tie between Marketing Research and Marketing Strategy. Research results from our studies
were used at the end to class to discuss strategy formulation.
2006 - Course (Existing) - Compensated Redesign. Introduced the use of MarketShare into the Marketing
Strategy course (CBAD 458). MarketShare is an online computer simulation of the Over-the-Counter
Pharmaceutical industry.
Course (New) - Creation/Delivery: Conventional
2011 - Course (New) - Creation/Delivery: Conventional. Developed and delivered CBAD 401 - International
Business. Course included: CONNECT online interactive IB modules, online discussion questions, iGlobe video
segments, and a heavy reliance on current events.
2009 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of Principles of Marketing
(CBAD 350) at Coastal Carolina University.
2006 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of CBAD 454 (International
Marketing) at Coastal Carolina University.
2005 - Course (New) - Creation/Delivery: Conventional. Initial in-person delivery of CBAD 458 (Marketing
Strategy) at Coastall Carolina University.
Course (New) - Creation/Delivery: Online
2013 - Course (New) - Creation/Delivery: Online. Developed and delivered a Distance Learning version of
International Marketing (MKTG 454) in May 2013. Course consisted of Camtasia coverage of content,
CONNECT, Discussions, and per-Chapter quizzes.
2009 - Course (New) - Creation/Delivery: Online. Initial delivery of Principles of Marketing (CBAD 350) via
Distance Learning at Coastal Carolina University. McGraw-Hill's CONNECT and Blackboard used extensively to
support this course delivery.
Non-Academic Experience
National
Regional Sales Representative, Snyders of Hanover (1986 - 1988). Based in Chicago, IL, I was responsible
for the initial market development of the Midwest Region for the Vending and Foodservice Division (Snack
Foods Industry).
Sales Representative, C. A. Curtze Company (1985 - 1986). Based in Erie and Pittsburgh, PA, I was
responsible for local market development and expansion (Institutional Foods Industry).
Consulting
2012: Horry County Schools, Marketing for School Administrators, I developed a delivered seminars designed
to help School Administrators assume the role of Chief Marketing Officer for their schools and school brands.
These interactive sessions served as professional development opportunities for School District Personnel.
2011: Horry County Schools, Developed a survey to evaluate the current marketing practices, knowledge, and
receptivity to marketing concepts among K-12 School Administrators.
2011: Georgetown County Schools, Baseline Study: School Administrators and Marketing, Developed a
survey to evaluate the current marketing practices, knowledge, and receptivity to marketing concepts among
K-12 School Administrators.
2010: Horry County Schools, Implementation of Covey's Seven Habits into Selected Horry County Schools,
Began a consulting partnership with Horry County Schools. Specifically, a local school is considering a
commitment to follow the Covey Model Seven Habits of Highly Effective People. Working wtih colleagues
from the Spadoni College of Education, we are assisting with planning and implementation.
2010: Georgetown County Schools, Baseline Study: School Administrators and Marketing, We developed a
consulting/research partnership with Georgetown County Schools. We collected data from school principals
regarding their outlook toward the use of marketing to support their schools. From this data, we will work
toward creating professional development seminars for school administrators. Colleagues from the Spadoni
College of Education are partners in this effort.
2009: Coastal Carolina University, Supported research efforts in CBAD 451 (Retailing Management) to collect
student/consumer information for the CCU Office of Student Accounts (formerly known as the Bursar's
Office). The study examined student perceptions of their interaction with the office while seeking to
determine student receptivity to new ways of information sharing by the office.
2009: Coastal Carolina University, Supported research efforts in CBAD 451 (Retailing Management) to collect
student/consumer information for the CCU Bookstore. The study examines buyer preferences and shopping
habits as they pertain to book and merchandise purchases.
2009: Coastal Carolina University, Led data collection effort to secure student, faculty, and staff input for
planning the programming of the newly-installed electronic message boards across campus. Web-based
surveys were used to collect stakeholder input to determine the desired information to be projected on the
message boards.
2008: Marketing Recommendations, Quail Creek Golf Club, Students enrolled in Marketing Strategy (CBAD
458) in Fall 2007 developed an Action Plan to support the business development of Quail Creek Golf Club.
Two teams worked on the project with a focus on (a) food and beverage, and (b) Golf Shop merchandise.
Student recommendations delivered Spring 2008.
2008: Marketing Planning for Area Stakeholder - Class Projects, Use of VOVICI (software for conducting
online survey research) allowed the development of class research projects to demonstrate the tie between
Marketing Research and Marketing Strategy. Class projects that included the development and use of online
surveys were conducted for Stefano's Restaurant, Myrtle Beach Golf Course Owners Association, and Quail
Creek.
2008: Marketing Planning - Myrtle Beach Downtown Redevelopment Corporation, Students enrolled in
Marketing Strategy (CBAD 458) in Spring 2008 developed an Action Plan for the redevelopment of downtown
Myrtle Beach. This work was performed for the Myrtle Beach Downtown Redevelopment Corporation and the
City of Myrtle Beach, SC. Student recommendations to be delivered Summer 2008.
2008: Golf Research, Myrtle Beach Golf Course Owners Association, Students enrolled in Marketing Strategy
(CBAD 458) and Retailing Management (CBAD 451, Prof. AJ Taylor) in Fall 2007 conducted a study of Myrtle
Beach Passport holders (GOLFERS) for the Myrtle Beach Golf Course Owners Association. Results distributed
to MBGCOA in Spring 2008.
2008: Feasibilty of Developing a New Pre-School for Area Church, Students enrolled in Marketing Strategy
(CBAD 458) in Spring 2008 developed an inventory of Pre-Schools in the South Strand. An area church was
considering the development of a pre-school. We assessed the need for additional pre-school capacity in the
marketplace.
2007: Member Research, The Dunes Club (Myrtle Beach, SC), In conjunction with Prof. AJ Taylor, we
provided consulting services to The Dunes Club (Myrtle Beach, SC). Specifically, we conducted a survey of
their membership to evaluate some strategically important issues. Completed report delivered and presented
to the Board of Directors.
2007: Member Research, Cultural Council of Georgetown County, Students enrolled in Marketing Strategy
(CBAD 458) in Fall 2007 developed a survey of member expectations for the Cultural Council of Georgetown
County. Results distributed to the Cultural Council in Fall 2007.
2006: Thrift Store Research Distributed to Thrift Stores Across the Grand Strand, In conjunction with my
Marketing Strategy students (Fall 2005, Spring 2006), we extended earlier research on buyer motivation and
market segmentation for Thrift Store shoppers. Research results were shared with all Thrift Stores across
the Grand Strand area (Myrtle Beach, SC).
2006: Member Research, Carolinas Section of the PGA, In conjunction with Prof. AJ Taylor and Prof. Michael
Latta, we supported their research efforts to collect information from Golf Professionals as members of the
PGA Carolinas Section. This research project was done in conjunction with Prof. Taylor's Retailing
Management classes (Spring 2006). The work was extended by an independent-study student in Fall 2006.
We developed a web-based survey to collect information about the retailing challenges and opportunities
facing today's golf professional. Results were distributed to respondents as well as leadership of the PGA
Carolinas section.
2006: Brand Image Research - American Red Cross, In conjunction with my Marketing Strategy students
(Spring 2006), we conducted research to examine donor perceptions, brand images, and brand knowledge of
nonprofit charitable organizations. Our research partner, the American Red Cross, wished to assess its
current brand position and to plan for the future. We facilitated their efforts by providing factual data on
which to operate.
Paid Service
2011: LIT - Leaders in Training, Developed and delivered a 2 hour leadership development seminar on
2011: LIT - Leaders in Training, Developed and delivered a 2 hour leadership development seminar on
Recognizing Human Capital Assets.
2010: LIT - Leaders in Training, Developed and delivered a 2.5 hour seminar on Servant Leadership (Kay
Keels, co-developer and co-presenter).
2009: Sage Publishers, Reviewer for proposed International Marketing textbook (Fall 2009).
2008: McGraw-Hill/Irwin, Book Review of proposed Marketing Management text.
Manual
Mitchell, M. (2009). Instructor's Manual for Marketer's Showdown (an Interactive Case Analysis Tool). Burr
Ridge, IL: McGraw-Hill Irwin.
Research Grants
Funded
2008: Mitchell, M., Simulating the International Marketing Environment: Introducing a Computerized
Simulation into the International Marketing Course ($3,500.00), Center for Effective Teaching and Learning.
Students enrolled in International Marketing (CBAD 454) will select one of two active learning experiences: (1)
serving as Mentors for English as Second Language (ESL) children in the Floyd Family Mentoring Program for
Horry County Schools, or (2) serving as Brand Managers in a computerized marketing simulation. All else
equal in delivery of the course (i.e., same exams and other materials), we will assess the possible differential
impact (if any) these two active learning experiences have on both student learning and student satisfaction.
2006: Mitchell, M., The Influence of Simulations on Student Performance in the Marketing Strategy
Course ($3,500.00), Center for Effective Teaching and Learning. A growing method of instruction is the use of
simulations to immerse students in course content. Management and Marketing simulations are growing in
their presence, size (i.e., number or decisions), and scope (i.e., number of variables modeled). Two
simulations (one basic and one advanced &.modeling the same industry) will be introduced into separate
sections of the Marketing Management course in the fall semester. All else equal in delivery of the course
(i.e., same exams and other materials), we will assess the relative impact the simulations (and the differential
level of size and scope) on student performance.
Service:
Service to the University
Department Assignments
Member:
2012-2013: Marketing Search Committee (Ex Officio)
College Assignments
Member:
2010-2011: MKT Search Committee
2009-2010: MGT Search Committee
2009-2010: MGT Search Committee
2009-2010 – 2010-2011: MGT Search Committee
2005-2006 – 2009-2010: MBA Advisory Committee
2005-2006 – 2008-2009: MBA Admissions Committee
2005-2006 – 2007-2008: AACSB Steering Committee - Wall College of Business
College Assignments
Member:
2011-2012 – 2012-2013: Wall College Assessment Committee
College Assignments
Member:
2008-2009 – 2012-2013:
2007-2008 – 2008-2009:
2006-2007 – 2007-2008:
2005-2006: Wall Fellows
2005-2006 – 2006-2007:
Wall Fellows Faculty Advisory
Wall Fellows Faculty Advisory
Wall Fellows Faculty Advisory
Faculty Advisory Group
Wall Fellows Faculty Advisory
Group
Group
Group
Group
College Assignments
Mentoring Activities:
2010-2011 – 2012-2013: Each 1 Teach 1 Summer Program
University Assignments
Chair:
2009-2010: SACS Educational Programs Team
Member:
2007-2008
2005-2006
2005-2006
2005-2006
–
–
–
–
2008-2009:
2008-2009:
2008-2009:
2007-2008:
CCU Technology Planning Committee
CCU Graduate Council
Celebration of Inquiry Liaison Team
CCU Technology Planning Committee
University Assignments
Member:
2013: Committee to Evaluate Proposals for CCU Trademark Licensing
University Assignments
Member:
2008-2009 – 2009-2010: Faculty Senate
2007-2008: Faculty Senate
2007-2008 – 2008-2009: Faculty Senate
University Assignments
Member:
2012-2013: Feel the Teal Steering Committee
University Assignments
Member:
2010-2011: SACS Leadership Task Force
2009-2010: LIT - Leaders in Training (Leadership Development Program)
2005-2006 – 2009-2010: Liaison, Celebration of Inquiry
University Assignments
Member:
2012: Search Committee for Associate Vice President of Marketing
2012: Search Committee for University Concierge
2011-2012: Search Committee - Associate Vice President for Marketing
Service to the Profession
Board Member: PRJ Editorial Review Board
2002 – 2012: Journal of Internet Commerce.
2005 – 2006: Journal of Nonprofit and Public Sector Marketing.
2005: B Quest.
2005: Palmetto Review.
Chair: Conference / Track / Program
2011: Atlantic Marketing Association, Charleston, South Carolina.
2006: Atlantic Marketing Association, Charleston, South Carolina.
2004: Atlantic Marketing Association, Chattanooga, Tennessee.
Reviewer - Article / Manuscript
2013: Nonprofit and Voluntary Sector Quarterly. Ad ho review of a manuscript of the topic of Thrift Store
performance and Marketing.
2010 – 2012: Association of Marketing Theory and Practice.
2009: American Collegiate Retailing Association.
2009: Southern Management Association.
2007: Southern Management Association.
2006: Southwest Academy of Management.
Invited Lecture
2012: Wall Fellows, Coastal Carolina University, Pawley's Island, South Carolina. Presented a 3-hour seminar
titled,Servant Communicators: Meeting the Information Needs of Others.
Keynote Address
2012: Coastal Network Cooperative, Myrtle Beach, South Carolina. Provided an overview on the potential for
price bundling of the tourism attractions of the Myrtle Beach, SC market.
2012: Southeastern Education Conference - Association of Linen Management, Myrtle Beach, South Carolina.
Provided a 3-hour continuing education seminar on Leadership Service Quality.
2009: South Carolina Tax Council, Myrtle Beach, South Carolina. Developing the Marketing Mindset and
Servant Leadership
2006: South Carolina New Principals Induction Program, Conway, South Carolina. 'Planning for Your
Success,' a presentation for the New Principals Induction Program (a mandated program for newly hired
Principals in South Carolina K-12 Schools). Coastal Carolina University, July 2006.
Service to the Community
Chair of a Committee
2013: Coastal Aquatic Club (CAC)
2009 – 2012: St. James Advisory Committee (Horry County Schools)
2007 – 2012: Burgess Elementary School, Serve on School Improvement Committee
Member of a Committee
2013: City of Folly Beach, SC, Providing consulting services to the city of Folly Beach, SC to design and
deliver a study of the economic impact of tourists to the Coastal South Carolina community.
2012: Coastal Aquatic Club (CAC)
2011 – 2012: Burgess Community Association (South Strand Area of Horry County)
2009 – 2011: Horry County Schools - Suspension Appeals Board
2009 – 2011: March of Dimes - Pee Dee Division, Board of Directors
2008: March of Dimes - Pee Dee Division, Board of Directors; WalkAmerica committee.
2008: March of Dimes - Pee Dee Division, Board of Directors
2007 – 2008: St. James Advisory Committee (Horry County Schools)
2007: March of Dimes - Pee Dee Division, Board of Directors; WalkAmerica committee.
2007: St. James Elementary School, School Improvement Committee
2006 – 2007: March of Dimes - Pee Dee Division, Board of Directors
2005: Boiling Springs (SC) Elementary School, School Improvement Committee
Other Community Service Activities
2008 – 2011: Horry County Schools, Students enrolled in International Marketing (Spring 2008) served as
Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools
2007: Horry County Schools, Students enrolled in International Marketing (Spring 2007) served as
Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools
2006: Horry County Schools, Students enrolled in International Marketing (Spring 2006) served as
Peer-Mentors to 4th and 5th grade ESL students (English Second Language) in Horry County Schools.
2006: Brand Image Study Extension: Results Shared Among Grand Strand Charitable Organizations ,
Conducted research to examine donor perceptions, brand images, and brand knowledge of nonprofit
charitable organizations.
2006: American Red Cross - Coastal South Carolina Chapter, Conducted a baseline image study to assess
awareness of Red Cross services and to identify areas for increased awareness efforts.
2005: Spartanburg Area Chamber of Commerce, Conducted a member satisfaction survey.
2005: Grand Strand Thrift Stores (e.g., Salvation Army, CASA, Habitat for Humanity), Conducted a study of
donors and buyers for Thrift Stores.
2005: Church Nursery, First Presbyterian Church (Spartanburg), Developed a parent satisfaction survey to
assess Church Nursery services.
2005: Inman Chamber of Commerce, Conducted a member satisfaction survey.
2005: Horizons Sunday School Class, First Presbyterian Church (Spartanburg, SC), Conducted a member
activity and satisfaction survey.
2005: Spartanburg Convention and Visitors Bureau, Conducted a feasibility study for Food and Beverage
Festivals.
2005: Greater Spartanburg Ministries, Conducted an assessment of Donor and Buyer Interaction With Thrift
Stores
2003: Piedmont Interstate Fair, Studied Consumer Perceptions of Fairs for Local Fair Board
Speech / Presentation at a Community Meeting
2012 – 2013: Careers with a Cause: Be Someone Who Matters!
2012: Association of Linen Professionals (SC, NC, GA), Made presentation on Servant Leadership and
Improving Leadership Quality.
2012: Coastal Network Association (Hospitality Leaders), Presented research on the potential for Price
Bundling of the Attractions of the Myrtle Beach Tourism Market.
Faculty Development
Assurance of Learning - Professional Development
2012: Wall College of Business 2012 College Faculty Retreat, Myrtle Beach, South Carolina.
2012: Quality Matters (QM) Online Workship for Distance Instructors, Conway, South Carolina. Completed
the required online course providing an overview of Quality Matters (QM), a quality assurance program to
ensure high quality distance instruction..
2008: Coastal Carolina University, Conway, South Carolina. Start Up, Structure, and Sustainability of an
Institutional-wide Assessment System (Dr. Joseph Hoey).
Instructional-Related Conference
2011: Using GLO-BUS (Business Simulation) in Your Course, Conway, South Carolina. Webinar provided by
McGraw-Hill, provider of GLO-BUS Business Simulation..
2010: SE InfORMS, Myrtle Beach, South Carolina.
2008: SE InfORMS, Myrtle Beach, South Carolina.
2008: Association of Marketing Theory and Practice, Savannah, Georgia.
2007: SE InfORMS, Myrtle Beach, South Carolina.
2006: Atlantic Marketing Association, Charleston, South Carolina.
2006: SE InfORMS, Myrtle Beach, South Carolina.
Research-Related Conference/Seminar
2013: Association of Marketing Theory and Practice, Mount Pleasant, South Carolina. Attended sessions of
research and instructional pedagogical issues..
2012: Southeast infORMS, Myrtle Beach, South Carolina.
2011: Southeast infORMS, Myrtle Beach, South Carolina.
Other Professional Development
2013: Safety Traininig - What to do if an Active Shooter Were on Campus, Conway, South Carolina.
CCU Public Safety provided an overview of recommended safety procedures in the event that an active
shooter were to act on the campus.
.
2010: Coastal Carolina University - Sexual Harrassment Training, Conway, South Carolina.
Professional Seminars / Workshops
2013: Webinar Provided by McGraw-Hill, Conway, South Carolina. Practice Marketing is an online marketing
simulation for possible use in Principles of Marketing..
2012: Overview of Process and Procedures for Department Chairs, Conway, South Carolina. The Office of
Human Resources at Coastal Carolina University provided a 3-hour seminar on selected topics, including:
Equal Employment Opportunity, Discrimination, Harassment, Employee Relations, Employee Leave Policies,
Environmental Health and Safety, Hiring, Applicant Background Check, E-Verify, Supplemental Pay, and other
role-specific responsibilities..
2012: 2012 Growth Summit, Conway, South Carolina. Attended the 15th Annual Wall College Growth
Summit. The title of the event, Economic Diversification: What YOU can do to Transform our Local Economy..
2012: New South Digital Marketing Conference, Myrtle Beach, South Carolina.
2011: Wall Connections: Making Connections in a World of Change, Conway, South Carolina. Keynote
speakers Peter Gasca and Rhett Power, co-CEOs of Wild Creations, addressed the topic "Sustainable business
practices in a changing world." Wild Creations is a Myrtle Beach-based company that creates, manufactures
and distributes educational toys and specialty gifts. The co-owners were 2011 finalists for the Ernst and
Young Entrepreneur of the Year Award, as well as one of 75 Blue Ribbon Small Business Award Winners
chosen by the U.S. Chamber of Commerce. The company has also been recognized as one of the Fastest
Growing Companies in South Carolina (2011) by the S.C. Chamber of Commerce..
2010: Webinar Provided by ETS (Educational Testing Services), Conway, South Carolina. Webinar Using
ETS results in your Assessment Plans.
2010: National Institutes of Health - Human Subjects Research Certification, Conway, South Carolina.
Completed Distance Learning modules to earn Certificate to conduct research with human subjects..
2009: Coastal Carolina University, Conway, South Carolina. Legacy of Leadership: E. Craig Wall Sr, and E.
Craig Wall, Jr..
2007: Coastal Carolina University, Conway, South Carolina. Dealing with Change (Donna Tyson).
2007: Coastal Carolina University, Conway, South Carolina. Seven Levels of Change (Ed Cerny).
2007: AACSB International Conference and Annual Meeting, Tampa, Florida.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Critical Thinking.
2006: AACSB International Continuous Improvement Seminar, Minneapolis, Minnesota.
2006: Southern Business Administration Association Annual Meeting, Charleston, South Carolina.
Instructional Pedagogy by Dr. Harvey Brightman.
2006: Celebration of Inquiry, Coastal Carolina University, Conway, South Carolina. The World of Pepsi at
Coastal Carolina University.
2006: Celebration of Inquiry, Coastal Carolina University, Conway, South Carolina. The Chick-Fil-A Way:
More than Chicken.
Technology-Related Training
2012: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using
the New Web-Based Datatel System.
2012: Webinar on Qualtrics (online survey software), Conway, South Carolina. Participated in a webinar
provided by Qualtrics to overview their online survey software..
2011: Wall College of Business, Conway, South Carolina. Fully Utilizing the Properties of SEDONA for Annual
Review Process.
2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Introduction to the New Blackboard Learn System.
2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using
the New Blackboard Learn Grade Center.
2011: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Organizing Your Course and Adding Content in the New Blackboard Learn.
2010: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar Using McGraw-Hill's
CONNECT (course management system).
2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Distance Learning Training.
2009: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar - Using McGraw/Hill's CONNECT
system (course management).
2009: Webinar Provided by McGraw-Hill, Conway, South Carolina. Webinar - Using McGraw/Hill's CONNECT
system (Course Management System).
2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Distance Education Training.
2009: Webinar Provided by VOVICI, Conway, South Carolina. Webinar - Seven Survey Sins and How to
Avoid Them.
2009: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using
Concept Mapping Software.
2008: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Distance Education Training.
2008: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. SNAP
Survey Software Training.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
LiveText Technology Training.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Microsoft Publisher Training.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Podcasting.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Classroom Performance Systems (Clickers).
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina. Using
Adobe Acrobat.
2007: Coastal Carolina University - Center for Effective Teaching & Learning, Conway, South Carolina.
Dream Weaver Software Training.
Honors-Awards-Grants
Award
2012: Colonel Lindsey H. Vereen Endowed Business Professor Wall College of Business, Coastal Carolina
University.
2011: Colonel Lindsey H. Vereen Endowed Business Professor Wall College of Business, Coastal Carolina
University.
1999: Recipient, Award for Excellence in Scholarly and/or Creative Pursuits. University of South Carolina
Upstate.
1999: Recipient, Distinguished Professor in the State of South Carolina (USC Upstate Governor's Professor of
the Year Nominee). University of South Carolina Upstate.
1995: Recipient, Bryan Lindsey Service Award (Doc's List). University of South Carolina Upstate.
1995: Recipient, NationsBank Excellence in Teaching and Advising Award. University of South Carolina
Upstate.
Honor
2008: Beta Gamma Sigma Award - Service to the Wall College of Business. Coastal Carolina University.
Qualification: Academic/Professional
Academically Qualified
Last updated by member on 22-Apr-08 (07:41 AM)