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Growth Division Marketing
Plan
2013
Vendors
• Aerohive
• Exinda
• Imperva
• Infoblox
• Palo Alto Networks
Aerohive Campaigns
Emails
Webinars
Exinda Marketing Collateral
Exinda’s 4 Campaigns
Network Control
Video Control
BYOD
Web Traffic
Control
Email
Email
Email
Email
Direct Mail Piece
Direct Mail Piece
Direct Mail Piece
Direct Mail Piece
Telemarketing Activity
Reseller Enablement Tools
Battle cards, white papers, case studies, technical webinar, product guide and Presentations
Exinda Campaigns
Emails
Webinars
Infoblox Efficiency Campaigns
Email
Email - with choice of
call to action
OnDemand
Webinar
Direct Mail
Direct Mail – with choice
of call to action
OnDemand Webinar
Links
Live Webinar
PPT to host live
webinar / WP to
follow up
Reseller Enablement Tools
Battlecards, FAQs, Introductory Videos, Call Scripts
Sales Incentives
To drive awareness and momentum within the partner sales team
Marketing Incentives
To motivate the marketing contacts at the partner to run these campaigns
Networking Event
Slides for live event
presentation
Efficiency Campaigns
Book and Blitz Campaign
• IP Management
– Main message: Managing Today’s
IP Addresses Demands Automated
Network Control
– Follow up: Dummies Guide DM
Palo Alto Campaign
Direct Mails
Emails
Palo Alto App Attack
Campaign
Tried and Tested Events
• Ultimate Test Drive
– Providing our key partners with at least 1 ultimate test
drive event half year.
– Exclusive Networks host event in the new training suite in
Alton.
– EDM
• AVR in a day
– Key target end user customers onsite demo.
– EDM
• Mixer Events
– Modern Malware
– Mobility