Download Marketing Material and Advertisement Approvals

Marketing Material and Advertisement
Approvals
Approval for Marketing Materials
The University of North Florida stands for many things. Hands-on transformational learning opportunities. Small
classes that offer students access to their professors. Steadily growing numbers of national rankings. Beautiful
natural surroundings. Healthful living and learning. A burgeoning athletics program. Access to employment. The list
goes on and on. We have all worked hard to make sure that when people see, hear or read something about UNF,
they think about all the positive ways we enhance our community and the region. We want them to think positively
about our brand.
Our brand is our reputation. It’s what comes to mind when people hear “University of North Florida.” We can influence
those thoughts to a certain extent by working together to produce consistent and professional messages. The
Marketing and Publications office can provide you with the tools to help package our message with that authentic
UNF look, feel and sound.
The Marketing and Publications office is responsible for the external image of the University of North Florida. There
is a real need to present the University as consistently as possible through marketing, branding and publications,
advertisement and promotional items that help our stakeholders identify certain attributes associated with UNF.
There are several initiatives underway to help you — the students, faculty and staff — use the resources of the
Marketing and Publications office to best position your publications and advertisements to benefit not only your
department, but the whole University. These initiatives allow each department to work independently, while
maintaining a consistent, professional image across the colleges, departments and divisions of UNF. They are not
meant to hinder progress or compromise creativity —they have been created to strengthen the University of North
Florida brand.
Marketing and Publications is now required to work with each department to create or review all marketing
publications, external advertisements and television and radio scripts, with the exception of items paid for by Student
Government. Marketing and Publications will ensure that all publications and advertisements will have consistent
messaging and high-quality images and logos while meeting University style, branding and visual identity standards
representative of our brand promise.
Marketing Materials, Promotional Items and Advertisements:
Per Marketing & Publications, If you have ANY marketing materials you are considering producing, you must get
approval PRIOR to production. Every poster, brochure, flyer, booklet, bookmark, magazine, catalog, etc. must be
sent to Marketing and Publications for approval prior to submitting a requisition to Procurement Services or
contracting the approved print vendor when using your p-card. Items related to the course materials are exempt, as
are Government entities (Lend-A-Wing Pantry, Osprey Productions, Club Alliance, and Club Funding). Also exempt
are the three branches of Student Government and Student Government elections. Spinnaker Media is exempt from
the process as well. Fraternity and Sororities do not have to submit approval forms either. You must complete the
Marketing Materials, Promotional Items and Advertisement Approval form and clearly state the reason why you need
to produce the publication, the university resources to be expended and why the publication cannot be in electronic
format. The form can be found here:
www.unf.edu/publicrelations/marketing_publications/advertising_approval.aspx it will be reviewed and returned with
an approval and signature or a reason for disapproval within three business days. Please plan accordingly. The form
must be forwarded with back-up documentation to Procurement Services for processing with requisition. In the
comment section of the form, it will also indicate whether the print job should be done with one of the two approved
vendors – the on-campus UPS Store or Office Max – or if it needs to go to print via Procurement Services and the
requisition process.
Advertisements
All offices will now have two choices when it comes to creating and placing advertisements that will reach our myriad
audiences and stakeholders.
The first option is perhaps the best and easiest. When the decision has been made to advertise, simply contact
the director of Publications and Communication, Isabel Pease. From there, the ad can be created by a staff of
writers, editors, graphic designers and photographers who will help to craft your message, weave in the UNF brand,
add the UNF logo and any other graphic images or photography that will catch a reader’s eye. All along the way, the
department will have input and approval of the process and final content. We will work within your time frame and
produce an ad that meets the technical requirements of the publication. It is that simple. One call and you are on your
way to publishing a great ad that will meet your needs and those of the University. Link for sample timeline is
https://www.unf.edu/uploadedFiles/president/publicrelations/marketing_publications/Sample_Timelin
e.pdf. Link for the process when working with Marketing and Publications is
.https://www.unf.edu/uploadedFiles/president/publicrelations/marketing_publications/Process_for_M
arketing_and_Publication_Review_of_External_Advertisements.pdf