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Transcript
Marketing By: Michael Resler What is Marketing? Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. – http://www.marketingteacher.com/Lessons/lesson_w hat_is_marketing.htm Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. – http://en.wikipedia.org/wiki/Marketing Marketing refers to promotion and can also involve pricing, product placement and distribution when relevant. – http://www.wisegeek.com/what-is-marketing.htm What is the Marketing Concept? Marketing concept the philosophy that an organisation should try to provide products that satisfy customers' needs through a co-ordinated set of activities that also allows the organisation to achieve its goals http://en.mimi.hu/marketingweb/marketing_concept.html Marketing concept: A theory of management which states that corporate goals are best met when methods are found allowing customers to meet their goals. The satisfied customer supports the company and its own goals. http://en.mimi.hu/marketingweb/marketing_concept.html Cell Phone Made Smaller More Features More Durable More User Friendly Very Successful Laptop More Memory Better Graphics
