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Marketing
Ryan Beran
Marketing
 Marketing:

Exchange of goods or
services for a sum of
money


Is the process of
interesting potential
customers and clients
in your products and/or
services.


Google
Add.com
Is the act of buying or
selling in a market

Dictionary.com
Four P’s
 Product
 Place
 Price
 Promotion
 When they overlap,
your product/service
will be successful
Product
 Quality

How good of a
product is it?
 Reliability

Dependable?
 Is it a product there is
demand for?
Place
 Location


Right place to sell
product/service?
Market
 Example
 Selling surfboards in
Wisconsin
Promotion
 Get people to know
your product/service
exists
 If no one knows
about your product,
you will not sell any
 Good promotions
effect buyer’s
decisions
Price
 Price is a
determining factor

If quality is the
same, price will
decide
 Has to be affordable
for the consumer
 In consumer’s price
range
Marketing Concept
 Marketing concept:

Businesses must satisfy customers’ needs
and wants in order to make a profit
 Marketing

Essentials book (pg. 21)
Businesses should analyze the needs of
their customers and then make decisions
to satisfy those needs, better than the
competition
 Netmba.com
Modified Products
 Cheetos

Many flavors





Regular
Puffs
Flamin’ Hot
And more
Different styles
 This product is
successful because of
the variety, promotion,
price, and quality
Modified Products
 LeapFrog battery
recharging station


Recharges the two
battery packs for
playing the LeapFrog
games
This product has
failed because of
bad quality
 Batteries overheat
and can burn
 35,000 recalled
Modified Products
 Coca-Cola BlaK


Soda
Failed because it
didn’t taste