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Transcript
New Tools 1: iPad Publications at IU IU Communications & Marketing Conference Greg Polit IU Public Affairs & Government Relations Scott Taylor Publications and Graphics January 19, 2011 What is a tablet PC? • A tablet is a portable computer equipped with a touchscreen as a primary input device. Tablets may use virtual keyboards and handwriting recognition for text input through the touchscreen. IU Marketing and Communications Conference January 2011 In 2010 Apple introduces the iPad tablet • iPad captures a 95% share of the tablet market, with 14 mln units sold in 2010 • Tablet market expected to triple in 2011 • Tablet sales will eclipse laptop sales by 2015 IU Marketing and Communications Conference January 2011 Tablet market expected to grow Worldwide tablet sales 208,000,000 250,000,000 200,000,000 154,150,000 150,000,000 103,425,000 100,000,000 50,000,000 54,800,000 19,500,000 0 Source: Gartner 2010 2011 IU Marketing and Communications Conference 2012 2013 2014 January 2011 What are tablets used for? • • • • • • • Web E-mail Photos Video Notes E-books Digital Magazines IU Marketing and Communications Conference January 2011 Adobe Digital Publishing Suite • • • • Currently in Beta Tablet publications created in InDesign, interactivity added using Interactive Overlay Creator Retains features of desktop publishing, adds interactivity: • Audio/Video • Slideshows • Interactive panoramic photos • Interactive 3D models • Scrollable content, links, web view Case studies include Wired Magazine & Martha Steward living IU Marketing and Communications Conference January 2011 Digital Publishing Suite at IU • Learn more about Digital Publishing Suite directly from Adobe on January 28th • Digital Publishing Suite not currently included in the IU Adobe enterprise license. Price negotiations in progress • IU publications iPad app expected to be developed later this year. IU Marketing and Communications Conference January 2011 IU tablet publications demo • Teaching & Learning Magazine • Research and Creative Activity • Principles of Excellence IU Marketing and Communications Conference January 2011
