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Chapter 1.1 Quiz • Planning, pricing, promoting, selling and distributing ideas, goods, and services to create exchanges that satisfy customer • Marketing • A haircut, bank checking account, amusement park provide a • Service • A car, a book, a sweater, and a book bag are • Goods • “Feed the Pig” and “Take a Bite Out of Crime” are selling • Idea • Deciding how much to charge for goods and services • Pricing • Deciding how goods get into customer hands • Distribution • Communication about a product to inform, persuade or remind a potential customer • Promotion • Obtain, developing or improving a product • Product Service Management • Gathering and using information to improve business decisions • Marketing Information Management • Obtaining money to start and operate a business and/or offering customers payment options • Financing • Providing customers with goods and services they want; usually planned and personalized • Selling • The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the company • Marketing Concept