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Transcript
Chapter 1.1 Quiz
• Planning, pricing, promoting, selling and
distributing ideas, goods, and services to
create exchanges that satisfy customer
• Marketing
• A haircut, bank checking account, amusement
park provide a
• Service
• A car, a book, a sweater, and a book bag are
• Goods
• “Feed the Pig” and “Take a Bite Out of Crime”
are selling
• Idea
• Deciding how much to charge for goods and
services
• Pricing
• Deciding how goods get into customer hands
• Distribution
• Communication about a product to inform,
persuade or remind a potential customer
• Promotion
• Obtain, developing or improving a product
• Product Service Management
• Gathering and using information to improve
business decisions
• Marketing Information Management
• Obtaining money to start and operate a
business and/or offering customers payment
options
• Financing
• Providing customers with goods and services
they want; usually planned and personalized
• Selling
• The idea that a business should strive to
satisfy customers’ needs and wants while
generating a profit for the company
• Marketing Concept