* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Market Research
Ambush marketing wikipedia , lookup
Grey market wikipedia , lookup
Darknet market wikipedia , lookup
Market segmentation wikipedia , lookup
First-mover advantage wikipedia , lookup
Field research wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Market analysis wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Market penetration wikipedia , lookup
Target audience wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing channel wikipedia , lookup
Street marketing wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Advertising campaign wikipedia , lookup
Target market wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Neuromarketing wikipedia , lookup
Global marketing wikipedia , lookup
Product planning wikipedia , lookup
Market Research What Is Market Research? Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services How is it used? Determine consumers’ attitudes and preferences Test product features Determine market size and growth potential Understand how the company is perceived by the public Why is it important? To help… Identify marketing opportunities Solve marketing problems Implement marketing plans Monitor marketing performance Who uses market research? Small businesses Typically done informally by owners, managers and employees May hire an outside service provider Large companies Typically have in-house research departments What is Database Marketing A process of designing, creating and managing customer lists Collected from… Face-to-face sales Direct mailing responses Telephone or email contact Website visits Marketing lists can be purchased from third-party companies that specialize in selling consumer databases! How has your data been collected? Bonus/Customer cards Checkout questionnaire Cold calling Mailing surveys Types of Market Research Attitude and Opinion Market Intelligence Media Research Product Research The Market Research Process 1. 2. 3. 4. 5. Define the problem Obtain data Analyze data Recommend solutions Apply the results