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Transcript
Marketing I Unit 1 Chapter 1 Christmas 2006 XBOX 360 Objectives • Define and describe the Seven functions of marketing. • Classify any marketing effort into one of the seven functions. Marketing Information Management Distribution Product Pricing Selling Financing Promotion Home Groups 1 2 3 4 Which Marketing Function is being used? Buying flour for a bake sale Which Marketing Function is being used? Advertising a school band Which Marketing Function is being used? Setting the price for an hour of babysitting Which Marketing Function is being used? Selling magazines for school Which Marketing Function is being used? Borrowing Money to Start a Lawn Mowing Service Which Marketing Function is being used? Adding Pet Sitting to Your Baby Sitting Services Due to Opportunity Objectives • Define and describe the Seven functions of marketing. • Classify any marketing effort into one of the seven functions. Marketing is Distribution The process of deciding where to sell your product Marketing is Financing Obtaining money to start and operate a business Marketing is Marketing Information Management Using market information so that you can make sound business decisions Marketing is Pricing Deciding the selling price for the good or service Marketing is Product and Service Management The process of researching, obtaining, maintaining and improving a product in response to market opportunity Marketing is promotion The process of communicating with buyers to either inform, persuade or remind the people about a product Marketing is selling Providing a good or service to the customer
