Download MA 2.02

2.02 Classify the
functions of marketing and
the marketing mix.
Classify the functions of
marketing






Product/service management
Pricing
Marketing Information
Management (MIM)
Selling
Promotion
Distribution
Summarize the marketing mix

Marketing mix: A combination
of decisions a business makes
in order to best reach its target
market. Known as the four Ps
(product, price, place,
promotion).
Marketing Mix: Product

Businesses must decide which
products to offer customers.
Marketing Mix: Price

The amount a business
charges customers for a
product.
Marketing Mix: Place

Having the product available at
the right time and location.
Also known as distribution.
Marketing Mix: Promotion


Informing and reminding
customers of the products
available to them and
persuading them to purchase.
Promotion includes
advertising, personal selling,
sales promotion, and publicity.