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Download Leader+ Summit Kauhajoki Round Table 7.4.2005
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Transcript
Leader+ Summit Kauhajoki Round Table 7.4.2005 Regional Marketing “Promote local business access new markets” Jyrki Tiainen Project Director Furniture Expertise Centre Key observations First get to know your own area/ companies and their real needs Then get to know the marketing target groups Must be done before planning the marketing First and most important target group is the area people themselves Then marketing to the others Inner brand must be strong before external brand can be done Co-operation steps Let's share good and bad experiences Then study; Ireland and Denmark seminars Suupohja makes a platform as an information channel Real proposals are done for marketing co-operation and then…ACTION Remember the only right reason to start the co-operation is the possibility to get added value!
