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Transcript
WF SEM I SPORTS MARKETING BASICS Recognize the importance of marketing. Marketing can be Defined two ways: • 1) an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. • 2)Marketing is the creation and maintenance of satisfying exchange relationships. Marketing actually is… • Marketing involves all the activities necessary to get a product from the producer to the consumer! • Marketing is a bridge or a link between the producer and the consumer. A target market is… • The group of consumers/customers a business desires to have buy their products. Products are… • Both goods and services • Goods (tangible) vs. Services (intangible) CAN BE TOUCHED! CANNOTBE TOUCHED! The marketing concept is… • A business approach that directs all marketing efforts towards satisfying customer’s needs and wants. • Understanding that everything a business does revolves around the customer. • The customer is # 1. • The customer is always right. • • • The benefits to marketing are… New and improved products Unusual products Lower prices Benefits of Marketing Continued… • Improves the Quality of Life, which is? • Raises the standard of living, which is? • Makes buying convenient • Adds Utility (Value) to products – 5 types (Form, Place, Time, Possession, Information)
