Download SEM Basics PPT 1

WF SEM I
SPORTS MARKETING BASICS
Recognize the importance
of marketing.
Marketing can be
Defined two ways:
• 1) an organizational function and a set of
processes for creating, communicating, and
delivering value to customers and for
managing customer relationships in ways
that benefit the organization and its
stakeholders.
• 2)Marketing is the creation and
maintenance of satisfying exchange
relationships.
Marketing actually is…
• Marketing involves all the
activities necessary to get a
product from the producer to
the consumer!
• Marketing is a bridge or a link between the
producer and the consumer.
A target market is…
• The group of consumers/customers a
business desires to have buy their
products.
Products are…
• Both goods and services
• Goods (tangible) vs. Services (intangible)
CAN BE TOUCHED!
CANNOTBE TOUCHED!
The marketing concept
is…
• A business approach that directs all
marketing efforts towards satisfying
customer’s needs and wants.
• Understanding that everything a business
does revolves around the customer.
• The customer is # 1.
• The customer is always right.
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The benefits to
marketing are…
New and improved products
Unusual products
Lower prices
Benefits of Marketing
Continued…
• Improves the Quality of Life, which is?
• Raises the standard of living, which is?
• Makes buying convenient
• Adds Utility (Value) to products
– 5 types (Form, Place, Time, Possession, Information)