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INTRODUCTION TO MARKETING What is Marketing? • • • • • • Moving goods or services from producer to consumer (selling or match-making) Goods, services and events Marketers must discover consumer’s needs and wants and customer satisfaction Marketing is NOT JUST advertising. Creating awareness on topics of consumer interest – ie: connecting through a BRAND – symbols, slogans, jingles, logos, mascots, etc… Managing customer relationships in ways that benefit the organization. “First impressions are lasting impressions” 1. 2. Dress code: People judge you by your look. When you meet someone for the first time such as interview, you do not want to be late. Be on time. Marketing Skills….? (People who succeed in marketing field are….) Communication – verbal, written Presentation Listening Creativity Hard working Curiosity Marketing Skills….? (People who succeed in marketing field are….) Leadership Technological Social Smarts! (Social skills) Business-minded Goal oriented Inquisitive/Risk-taking The Power of a Symbol The purpose of marketing is to create meaningful images and messages projected in media – so to convince us consumers of their meaning, power and of course, the necessity to BUY IN. A Universal Language… 70% of language is nonverbal… this is very powerful in Marketing… The key for any marketing expert is to find symbols that can sell – to make them universally recognized so to influence in the greatest possible amount to buy. Just think about how influenced we are by these logos…. 1976 1998 Almost done… Let’s play logo game. A prize for a winner will be…..Does anyone want to lead the class for this game? We need a leader and a score-keeper. http://www.sporcle.com After playing this game, you guys will have the rest of the class for your “Marketing You” assignment.