* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Remember marketing and fill in, please:
Industrial design wikipedia , lookup
Viral marketing wikipedia , lookup
Revenue management wikipedia , lookup
Planned obsolescence wikipedia , lookup
Digital marketing wikipedia , lookup
Advertising wikipedia , lookup
Perfect competition wikipedia , lookup
Marketing communications wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Sales process engineering wikipedia , lookup
Advertising management wikipedia , lookup
Multicultural marketing wikipedia , lookup
Brand awareness wikipedia , lookup
Brand equity wikipedia , lookup
Target audience wikipedia , lookup
Targeted advertising wikipedia , lookup
Green marketing wikipedia , lookup
Visual merchandising wikipedia , lookup
Market penetration wikipedia , lookup
Brand loyalty wikipedia , lookup
Product placement wikipedia , lookup
Pricing science wikipedia , lookup
Youth marketing wikipedia , lookup
Food marketing wikipedia , lookup
Consumer behaviour wikipedia , lookup
Direct marketing wikipedia , lookup
Brand ambassador wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Product lifecycle wikipedia , lookup
Target market wikipedia , lookup
Emotional branding wikipedia , lookup
Service parts pricing wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Global marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Services marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Pricing strategies wikipedia , lookup
Marketing channel wikipedia , lookup
Remember marketing and fill in, please: • Marketers have to identify or _________ a consumer _________; develop a product or _________; persuade __________ customers to try the product, modify it to __________ changes in consumer needs or market _____________. Marketers can _________ particular features that will influence ___________ wants. • Marketers have to identify or anticipate a consumer need; develop a product or service; persuade target customers to try the product, modify it to satisfy changes in consumer needs or market conditions. Marketers can design particular features that will influence consumers’ wants. product (design, quality, features, style, brand name, size, packaging, services and guarantee) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) promotion (advertising, publicity, sales promotion and personal selling) The Marketing Mix (The Four P’s) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) promotion (advertising, publicity, sales promotion and personal selling) Promotional Tools (U 12 ) • ADVERTISING – radio & TV commercials, posters/billboards, newspaper/cinema ads, classified, sponsorships, endorsements, sandwichboard men ... (p.70) • PUBLIC RELATIONS – publicity, public awareness in media • SALES PROMOTIONS – free samples, coupons, price reductions, competitions, reduced price packs, etc. • PERSONAL SELLING (sales reps) Promotional Tools (U 12 ) Missing words (p.75) 1. target 2. awareness 3. medium 4. tactics 5. trial 6. maturity 7. aimed 8. loyalty 9. advertising 10. channel Promotional Tools Summary (p.76) 1. ...inform customers about its existence and develop brand awareness. 2. ... elements of the marketing mix; ... promotional tools. 3. ... the fact that it is much cheaper than advertising, and can have a better impact since people are more likely to read and believe publicity than advertising. 4. ... introduction, growth, maturity and decline. Promotional Tools Summary (p.76) 5. ...attracting price-conscious brandswitchers, offsetting a promotion by competitor, and attracting customer by way of loss leader. 6. ...they can also be used with distributors, dealers and retailers, and with a company’s sales force. 7. ...bring information back to a company from its customers, including ideas for new products.