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One-on-Ones vs. Focus Groups Which Works Better? 264a Marketing Research 1 One-on-Ones vs. Focus Groups • • • • • • • • 1-on-1s delve deeper. 1-on-1s allow more candor. 1-on-1s eliminate group influence. 1-on-1s keep competitors apart. 1-on-1s have extremely low sample size. 1-on-1s are much more expensive. 1-on-1s don't generate as much client involvement. 1-on-1s are physically exhausting to conduct. 264a Marketing Research 2
