Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
False advertising wikipedia , lookup
Social marketing wikipedia , lookup
History of marketing wikipedia , lookup
Networks in marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing ethics wikipedia , lookup
Direct marketing wikipedia , lookup
SAN DIEGO TOURISM MARKETING DISTRICT REPORT OF ACTIVITIES for FY2013 – PART II: City Council Meeting March 28, 2013 Lorin Stewart, SDTMD Corporation Jere Batten, CPA, CFE, Batten Accountancy, Inc. FY 2013 PART II: Period of Collections: January 1, 2013 – May 30, 2013 Period of Incurred Expenditures: FY 2013 Q4 (April 1, 2013 – June 30, 2013) NEW DISTRICT MANAGEMENT PLAN • • • • Reconstructed to Accommodate PROP 26 Refined District Created for Assessed Hotels SDTMD Contractor Funding Not Guaranteed Annual Distribution: • • • • 90% Sales & Marketing Programs 5% Contingency 5% Admin including fully loaded City Fees Two Major Benefit Categories Created – Benefit Category A: • TMD Meeting & Group Sales / Consumer Direct Sales & Marketing • Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more • Assessment @ 1.45%* – Benefit Category B: • Destination Marketing with Specific Call to Action for TMD Lodging Businesses • Payor Universe = All Lodging Businesses in City of SD • Assessment @ 0.55%* * All TMD lodging businesses of 30 or more rooms pay Categories A + B for total assessment of 2% Benefit Category A • A1- Meeting and Group Sales & Marketing Programs and TMD Consumer Direct Sales & Marketing Programs (DMO) • A2 – Sub-Regional Targeting • A3 – Competitive Targeting • Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more assessed at 1.45% Benefit Category A3 : Competitive Targeting* See Application / Guidelines - Appendix 4 • A1.1 - Hotel Meeting Sales • A1.2 - Event Management and Group Sales Dev. • A1.3 - Tourism Development including Travel & Trade • A1.4 - Group Meeting Direct Marketing • A1.5 - Consumer Direct Sales & Marketing Programs * Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more assessed at 1.45% Benefit Category B Destination Marketing (DMO) • Benefit Category B advertising campaigns and earned media to drive sales demand for San Diego TMD lodging businesses. • Payor Universe = All Lodging Businesses in City of SD assessed at 0.55%. • • • Includes revenue from businesses with 1-29 rooms*; and Includes revenue from businesses with 30 rooms* or more. • % estimates to be provided by City All campaigns must have proportional other-source funding reflective of benefits. FY2013 - Part II – Budget Summary Estimated Funds Available $11.66 M TMD Assessments FY2013 Carryover NA FY2013 Interest NA $11.66 M Allocations Category A Variable Distributions $ 7.59 M Opportunity/Catastrophe reserve $ 422 K SDTMD & City Admin $ 422 K TOTAL CATEGORY A $ 8.43 M Category B Destination Marketing $ 2.90 M Opportunity/Catastrophe reserve $ 161K SDTMD & City Admin $ 161K TOTAL CATEGORY B $ 3.23 M FY2013 Part II – Budget By Contractor Category A1 A1.1 A1.2 A1.3 A1.4 A1.5 A2 Contingency Admin & Ops Total A B Contingency Admin & Ops Total B Total SDTMD SDTA VARIABLE $2,629,596 $1,197,634 $ 279,525 $ 388,918 $ 629,518 $2,299,946 $ 165,053 $ $421,677 $421,677 $161,322 $161,322 $582,999 421,677 $4,960,594 $ 3,051,273 $2,586,400 $ $ $2,586,400 $7,546,994 $ 478,721 $3,529,994 317,399 161,322 TOTAL $ 2,629,596 $ 1,197,634 $ 279,525 $ 388,918 $ 629,518 $ 2,299,946 $ 165,053 $ 421,677 $ 421,677 $ 8,433,544 $ 2,903,799 $ 161,322 $ 161,322 $ 3,226,443 $11,659,987 FY2013 Part II – Budget SDTMD Administration Description Category A Category B Total Personnel Contract Svcs Overhead City Admin $ 37,305 $163,825 $ 9,709 $210,838 $ 14,271 $ 62,675 $ 3,714 $ 80,662 $ 51,576 $226,500 $ 13,423 $291,500 Total $421,677 $161,322 $582,999 QUESTIONS?