Download Marketing and Communications Officer

Marketing and Communications Officer
Gen2 Engineering and Technology Training Ltd
Salary:
up to £17,947 per annum (dependant on qualifications &
experience)
Location:
Workington
Contract:
Full-time
Closing Date:
Open
The individual will need to work in close collaboration and under the direction of the
Marketing Manager to deliver the required services across company departments including
sales and recruitment.
Tasks and duties will be varied but will include traditional marketing communications; digital
marketing and the development of evolving digital channels; event management; brand
development and awareness; monitoring and analysing market trends; studying competitors'
products and services; exploring ways of improving existing products and services.
The role will also include working with subject experts to develop commercial tender
submissions which are critical to the commercial success of Gen2.
The role may also include other tasks as directed by the Marketing Manager.
Duties and Responsibilities
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Writing, designing and production of corporate literature, including case studies,
company templates, products brochures, etc. in both physical and digital mediums.
Utilising both traditional and digital marketing mediums to ensure that Gen2 is
effectively represented in all mediums to promote the brand and succeeds in raising
sufficient learner and customer engagement across all areas of the operation.
Using digital marketing mediums effectively to ensure that Gen2 remains at the
forefront in these mediums and is making best use of these technologies to reach our
target audience. Technologies will include, but not be limited to, the Gen2 website,
Facebook page, Twitter and Linked-In. Providing an active monitoring service and
liaising with relevant staff to respond in a timely manner via these mediums.
Comparing and analysing the Gen2 use of these mediums and comparison with
competitors.
Continual development of the Gen2 website on a daily basis and ensuring that the
content remains current and relevant.
Working with subject experts to develop commercial tender submissions
Playing an active role in marketing events - including event planning, organising
suppliers and event team, supervising the event.
Sourcing and maintaining relevant stocks to support marketing activities such as
event banner stands, literature and giveaways.
Perform other duties and responsibilities as assigned by the Marketing Manager.
Requirements (Essential)
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Good communication and presentation skills - both written and verbal
Good customer facing skills and confidence engaging the public
Strong analytical, administrative and organisation skills and attention to detail
It is essential that the individual is highly competent with business IT systems and
has an enjoyment for this type of work. High competency with Microsoft Office is
essential, plus some flair for literature design and the use of graphics. Some
experience with design software (eg. InDesign, Photoshop, Publisher) would be
beneficial because this will be an essential part of the role. There will be a need to
perform updates and uploads to the web site using a content management systems.
Familiarity and an understanding of social networking products such as Facebook,
Linked-In and Twitter.
A flexible approach to working, where necessary outside normal business hours to
respond to marketing needs and provide event support.
Additional Requirements (Desirable)
A formal qualification in marketing.
Personal Qualities
 A creative, inventive outlook and the ability to articulate and implement your ideas
 Proven ability, maturity and confidence to deal with a diverse range of personnel
 Self-starter, able to manage a variety of projects independently
 Ability to work on own initiative
 Patient and shows control in challenging situations
 Can take ownership for problems and assignment to resolution
 Can work solo when appropriate, but is also a good team player