Download Advertising

Advertising
Brainstorm word partnerships
with these words:
Advertising
 industry
 agency
 executive
 campaign
 budget
 expenditure
 revenue
 national ~
 local ~
Verb + an advertisement
 put
 place
 take out
 carry
 display
 publish
 run
 show
Explain these terms:
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advertising
media
commercial
target audience
target market
in-store display
product demonstration
product placement
Raising awareness + advertising
target audience?
Video
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https://www.youtube.com/watch?v=13Rqjt5kwg
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What is the tartget audience for this
commercial? Try to be very specific.
Tasks
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Read the text on p. 51.
Answer the questions on p. 50.
Describing graphs
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Look at the two graphs on p. 51 and describe
one of them to your partner.
Do not describe the graph in too much detail.
Only highlight the main trends/ most
important information.
Gerunds and infinitives
After these verbs you can use...
love, like, hate, can’t bear
 to… OR ..-ing
 I love skating. / I love to skate.
enjoy, dislike, mind, can’t stand
 ONLY …-ing
 I can’t stand waiting for the bus.
would like, would love, would hate, would prefer
 ONLY to…
 I would hate to be late for class.
HW
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Read the rules for telling a story on p. 55.
Check out the useful phrases (p. 55)
Prepare an interesting story you will tell in
class!