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Transcript
Marketing & Communications Coordinator
Job title
Department
Location
Hours
Salary range
Marketing & Communications Coordinator
Marketing and Communications
Marshall Estate, Head Office, Mill Hill, London
35 hours per week
£25 -30k per annum
Reporting Responsibilities
Reports to: Marketing and Communications Manager
Main Purpose of Job
As the Marketing and Communications Coordinator your key focus will be the design and
implementation of a planned programme of marketing and communications initiatives. You will be
skilled at managing relationships with third party suppliers with the skills to generate income and raise
the awareness and profile of retailTRUST. One of your key areas of focus will be to continually
improve the performance of all our marketing channels
The role will include managing external marketing; PR; Digital and design organisations. You will be
producing work for retailTRUST to the highest standards, ensuring that marketing objectives are
delivered on budget and to agreed timescales.
Operational Responsibilities
Managing external agencies and other third party organisations, ensuring agreed deliverables are met
on time and on budget
Planning, management, monitoring and optimisation of offline and online marketing channels,
demonstrating the value that marketing activity contributes to the organisation.
Working with external agencies and Marketing & Communication Manager to ensure that strategy is
focused and relevant to the needs of retailTRUST's strategic direction and is communicated to and
includes information from all relevant internal employees.
Assist in ensuring this strategy and other action plans are fully understood by trustees, patrons,
fundraising and other staff throughout retailTRUST.
Assist in facilitating effective internal communication across the organisation
Responsible for being fully conversant with all aspects of retailTRUST nationally in particular our
charitable work and fundraising activities. The Marketing Coordinator role will have a direct impact on
raising awareness and marketing strategy.
Outbound activity
Manage, with external suppliers the production of marketing collateral to support organisational
objectives
Assisting the Marketing and Communications Manager, to develop and deliver a compelling email
marketing strategy, delivering objectives and keeping retail employers/employees engaged with our
work.
Support with managing the social media presence, maintaining an output of exciting content and a
consistent tone of voice.
To support the Regional Fundraising and Events Managers with materials for them to sell in
corporately to their business network partners
Updated August 2014
Inbound activity
Supporting the development and curation content on the retailTRUST website and continually
monitoring performance and adjusting our content strategy as appropriate in line with SEO best
practice and latest developments.
Develop new links and maintain current relationships with retail companies to include retailTRUST
information and activities on their websites.
Manage targeted advertising such as PPC and remarketing channels as and when appropriate.
Personal Presentation / Teamwork
The Marketing Coordinator supports the Marketing and Communication Manager as the face of the
retailTRUST brand and together you are role models to the team. You set the standards for etiquette
and personal grooming that all the team should aspire to achieve every day.
You are dynamic, a go getting marketer with an acute understanding of digital marketing tools and
techniques, a self starter and problem solver who isn't afraid of tackling new and exciting challenges.
Ensure absolute confidentiality of the Company’s commercial activities and internal affairs
Work effectively and efficiently with the Marketing Department delegating tasks as appropriate and
ensuring good time management.
You are expected to arrive in good time each day and ensure the team is presented as per the
Company grooming policy.
Apply an approachable, helpful and courteous manner towards external and internal customers, being
reliable, supportive and flexible as the business demands
Ensure suitable and structured organisation, communication and monitoring of departmental rotas
including holidays and TOIL where applicable
Maintain a clean and tidy department at all times, that complies with Company Health and Safety
Policy and Best Practice guidelines.
Actively and positively participate in and promote any training event provided, efficiently facilitating and
coordinating attendance as required, providing any necessary coaching as well as focusing on any
areas for development as necessary
Successfully participate in and complete any training provided, acquiring and applying high standards
applicable within the role of Marketing Coordinator
Agreement
Although comprehensive the job description is not exhaustive and additional duties may be added
according to the needs of the business and as requested by the Marketing and Communications
Manager or retailTRUST Head Office
The successful applicant must, at all times carry out responsibilities and duties with due regard to
retailTRUST Policies and Procedures
“I have read and understood the above job description and I agree to fulfil the role as specified.”
Name:
……………………………………………………………………………………………
Signed:
……………………………………………………………………………………………
Date:
……………………………………………………………………………………………
Please retain a copy of the job description and return a second signed copy to the Human Resources
Department, retailTRUST, Marshall Estate, Marshall Hall, Hammers lane, Mill Hill, London NW7 4DQ
Updated August 2014