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Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Expert Endorsement: A professional associated with a product type (like a doctor or teacher) recommends a particular brand. Reward or “Free Gift” Appeal: An ad that offers a reward or a “free gift” to consumers who purchase the product advertised. Humor Appeal: An ad that makes you laugh to encourage you to buy a product. Types of Advertising Appeals 2 •The Numbers Game: An ad that uses statistics (like 3 out of 4) to convince you of a product’s value. •Bandwagon Appeal: An advertisement that tries to convince you that “everybody’s doing it” or everyone has a particular product. •Product Comparison: An advertisement that compares one type or brand of product to another. •Emotional/sentimental: An advertisement that appeals to the viewer’s emotions. Pop Art Brillo Soap Pads Box, 1964, AWF Pop Art was an art movement in the late 1950s and 1960s that reflected everyday life and common objects. Pop artists blurred the line between fine art and commercial art. Cereal Boxes http://www.mrbreakfast.com/cereal_ detail.asp?id=315 http://www.mrbreakfast.com/c ereal_detail.asp?id=96 Cereals – Vintage Commercials TV Ad using Grant Wood Imagery for Corn Flakes http://www.youtube.com/watch?v=aCf-fNygmKk Rice Krispies http://www.youtube.com/watch?v=R57VdknvJn4 Special K http://www.youtube.com/watch?v=raRvJ0mZIz0 Cereals – Vintage Commercials Cheerios and V-8 http://www.youtube.com/watch?v=-j3AeuydSUw Various Breakfast Ads http://www.mrbreakfast.com/classic_tv_ads_50s.asp http://www.mrbreakfast.com/classic_tv_ads_80s.asp Compilation of Commercials http://www.youtube.com/watch?v=I7OK5BGYQ9E Jackson Five Alpha Bits http://www.youtube.com/watch?v=IEvprxTpGMY http://www.youtube.com/watch?v=acQVj5JNY2Q Cereal Box Design Let’s Make Our Own Cereal Boxes!