Download Promotions

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Promotions
Marketing I
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What is a promotion??
In
your own words explain what a
promotion is used for and what it
is intended to achieve
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What is a promotion?
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Decisions about advertising, personal selling, sales
promotion, and public relations used to attract customers
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and
A way to attract potential customers
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Types of promotional Methods
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Product promotion
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A promotional method used by businesses to convince
prospects to select their goods or services instead of a
competitors brands.
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https://www.youtube.com/watch?v=p5Yt30wrbl4
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Or
Institutional promotion
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A promotional method used to create a favorable image for
a business, help it advocate for change, or take a stand on
trade or community issues.
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http://www.toms.com/tribe
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The promotional mix
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Personal Selling
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Advertising
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Direct Marketing
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Sales Promotion
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Public Relations
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Personal Selling
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Direct contact to the consumer
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Very expensive
http://www.wingclips.com/movie-clips/the-lorax/selling-air
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Why do you think this is expensive?
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Advertising is everywhere
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A form of non personal promotion in which companies
pay to promote ideas, goods, or services in a variety of
media outlets.
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Direct Marketing
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A type of advertising that sends a promotional
message to a targeted group of prospects and
customers rather than to a mass audience.
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Examples: mail, email, telemarketing
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Who can name a great and inexpensive way to directly market a
product to a specific target market that I did not mention above?
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Direct Marketing
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Sales Promotion
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All marketing activities, other than personal selling,
advertising, and public relations, that are directed at
business or retail customers to boost sales.
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Types of Sales Promotions
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Sales strategies that encourage customers and
prospects to buy a product or service.
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Coupons: A certificate that entitles a customer to a cash
discount on goods or services.
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Premiums: low-cost item given to consumers at a discount
or for free. (free bag with the purchase of perfume)
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Incentives: A higher-priced product, award, or gift card that
is earned and given away through contests, sweepstakes,
special offers, and rebates.
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Types of Sales Promotions
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Promotional tie ins: Activity that involves sales
promotions between one or more retailers or
manufacturers; also called cross-promotion or crossselling.
+ Loyalty marketing program: A marketing
program that rewards customers by offering
incentives for repeat purchases, such as a
frequent flyer.
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Kiosk: A point-of-purchase display that is a stand-alone
structure.
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Types of Sales Promotions
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Product Samples
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Sponsorships- an athlete, celebrity is paid to be in
commercials. Also paid to be seen using the products or
services.
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https://www.youtube.com/watch?v=NFwDTE4kEE4
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http://www.askmen.com/top_10/sports/top-5-sponsorships-insports_5.html
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Public Relations
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Activities that help an organization to influence a target
audience.
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Examples:
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News release: An announcement sent to the appropriate
media outlets.
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Social media: twitter, Facebook, Instagram post by a
company about a certain event, sale, coupon, etc…
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Publicity: Bringing news or newsworthy information about
an organization to the publics attention.
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Assignment
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Your job is to find examples of the promotional Mix. You will need to
copy and paste them onto a Google slide and share it with me.
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2-different Sales promotion (they cannot be the same genre)
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2-advertisements (they cannot be the same genre)
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2- Direct marketing(they cannot be the same genre)
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2-Public relations (they cannot be the same genre)
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This is due @ the end of the period