Download arcAds ppt

arcAds – Advertising Management
Marketing the Tourism with a Unique Travel Platform
made for Tourism Operators
12 years building technology for tourism suppliers
knowledge engineering
Knowledge engineering
Advertising Management
(managed by arcAds)
.
Place any type of adv. through all sites and analyze their effectiveness.
Advertisers can login and review their own accounts
Multiple Ad types
Knowledge engineering
arcAds Functions
.
arcAds manages advertising, tracking and reporting
· Manage Access
only authorized persons have access to appropriate portions of the system
·
·
Manage accounts (clients),
including client name, sector definitions, client sector
Manage ad-places
including webpage definitions, ad-place definitions, cost per ad-place
·
Manage ad-types
·
Manage advertisements
including ad-type definitions
including allowable advertisement content and storage and maintenance
of the advertisement itself
· Tracking
track of the number of click-thrus generated for each client by ad-place
· Reporting
click thrus at the client/ad-place/period level with appropriate summaries
Knowledge engineering
Advertising report for a resort
click thrus at the client/ad-place/period level with appropriate summaries
.
Knowledge engineering
.
arcAds – easily create and manage
ads
To place an ADV.
fill out the online form
arcAds is a comprehensive
knowledge system of Ad spots
Ad types, size, content and
properties.
The arcAds admin system
tracks, manages and reports
on each Ads performance:
By cost, by channel,
by account type, by place
by client , by date
and by groups and projects
Knowledge engineering
arcAds setup
.
Develop and implement an Advertising Management System
Portal defines ad-places
specific areas on the pages of the site where advertising will be offered
Portal defines ad-types
various ways in which the advertisement will be represented, e.g., banner ads, text ads, list ads.
a given ad-place may only accept one ad-type
Portal sets advertising rates
annual charge per ad-place
Portal sells the client advertisement in one or more ad-places
in some instances, an ad-place may accommodate several specific advertisements,
e.g., list ads, where several clients are advertised in a list that is displayed
Bookable-ads Integration
This feature allows visitors to the website to have access to a quotation or booking
by just clicking on the actual resort or activity advertisement.
Knowledge engineering
Advertise - Search – Shop – Compare – Chat - Buy …. Blur
“Each
element in the search-shop-buy triumvirate is undergoing a period
of intense innovation, making each increasingly significant, yet
interdependent. In fact, searching, shopping and buying – once distinct
terms describing different behaviors – are blurring at a furious pace”.
The perfect Storm - Philip C. Wolf, President and CEO, PhoCusWright Inc.
.
AXSES technology is leading edge!. We have
already integrated advertising with all phases of
the shopping cycle. This gives you complete
flexibility in revenue and marketing models;
including any mix of transaction, commission
and subscription.
Focus direct sales – facilitating distribution
Interactive advertising works! Travelers stay longer and use all options
Knowledge engineering
Dynamic Bookable Advertising:
TM
Bookable-ads
rates
quotes
.
shopping
Full shopping cart cost and compare
**** huge increase in bookability***
Knowledge engineering
arcRes for Bookable-ads
For the traveler:: compare lists, quotes,
myRealHolidays website- -itineraries
Knowledge engineering
Increase bookings & service
.
All users are captured in marketing
database
Transaction reports
contact management
mass mail, arcMail
help close & manage business
Traveler services:
myprofile/mypreferences
mybarbados/mylinks/
mybookings/myflights/
direct mail newsletters
Knowledge engineering
Turn on the light
TM
Bookable-Ads
.
knowledge engineering
advanced technology | know-how
training & support
providing the tools to help suppliers
build brands, markets & profits
*engineering information & process for the knowledge based economy
making information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering
Supplier Tools
e-commerce marketing & management
direct marketing websites & portals
global distribution
social networking
channel management
cost effective advertising/ advertising management
hospitality management
Intellectual resource & knowledge management
*engineering information & process for the knowledge based economy
making information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineering
Complete, integrated “TRAVEL PLATFORM”
Hotels | Apartments | Villas | B&B | Guest Houses | Condos
Timeshare | Cars | Activities | Attractions | Flight modules
Integrated Marketing
GDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network
Unique Theme Marketing systems | Channel Management | Affiliate Marketing
Direct Mail Database & Mailing System | Search Engine Optimisation
Adwords, banner and Links | Ads management (ArcAds)
Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research
Quotation Systems, Reservation Systems, e-Commerce
Real Time Bookings | Up-Sell | Specials & Packages | Comparison Shopping
Dynamic Packaging | Specialised Rate Plans and Groups Management
Allotments & Allocations | On-request availability | Blocks | All Payment Options
Easy to use, powerful tools
Admin systems (media, content) | Customer Relations Management | Multi-Language
Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools
Content Management | Property Management | Accounting
Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash
Video | Postcards | e-books | Trip advisor | Links Management | Web Management