Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download BACK
Document related concepts
Social media and television wikipedia , lookup
Product planning wikipedia , lookup
Targeted advertising wikipedia , lookup
Online shopping wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Internal communications wikipedia , lookup
Social media marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing channel wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Target audience wikipedia , lookup
Affiliate marketing wikipedia , lookup
Search engine optimization wikipedia , lookup
Ambush marketing wikipedia , lookup
Target market wikipedia , lookup
Online advertising wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Direct marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Street marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Transcript
Interactive & Alternate Media Lecture 19 Global growth of Internet users since 1995 www.internetworldstats.com Online Marketing Communication • E-business sites – – – – Ebay Amazon Bestbuy Myshop (local) • Company websites – – – – – Corporate information Product catalogue Customer service Promotions Brand experiences, games, contests etc. • Hardee’s Website • Burger King’s Subservient Chicken Online Marketing Communications • Search Engines – Search engines • Yahoo, Google, etc. Search Engine Marketing (SEM) – Search Engine Marketing (SEM) – Search Engine Optimization (SEO) – Example • Blogs – Paid advertising (Google ad sense) – Corporate blogs – Interesting articles/ images/ ads – Example Online Marketing Communication • The Conventional – – – – – – Banner Skyscraper Popups Superstitials Mini-sites & sub-sites Examples • Email Advertising – Unsolicited • Spam – Permission marketing • Opt-in / Opt-out – Example Online Marketing Communication • Viral Marketing – Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence – Consumer as salesman – Examples • Hotmail • Subservient chicken • Youtube / FB sharing links Measuring Internet Audience • Pay-Per-View / CPM – Impressions • Pay-Per-Click / CPC – Click-through / Click-through rate • Pay-Per-Action / CPA Advantages • • • • • Highly interactive Inexpensive medium Quick response time Wide reach Very targeted Disadvantages • Clutter • Perceived as irritating • Limited scope (target) BACK BACK BACK Subservient Chicken Fly BACK BACK BACK BACK Back Back xxxxx
