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Transcript
Advertising Pre-superbowl lesson Influences on Consumers Consumers advertising buy things in response to Advertising is geared towards specific groups Ads provide useful information about products or announce the start of a sale Ads also influence you to purchase a product that you do not necessiarly need or want or can afford Ads that Appeal to Our Emotions Association – products with popular ideas/symbols; ads try to convince you that purchasing the prod. will associate you with the same ideas or symbols If wear their perfume, I’ll be beautiful too just like that woman Bandwagon – promotes the idea that everyone is using the product Celebrity – involves a celebrity to sell the product Claims of authority – convince consumers by having an authority figure (doctor) promote the product Doctor recommended Seeing is believing – infomercials Regardless of the technique used, a smart consumer learns to separate the product from the characters and images in it ads.
