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Transcript
10.02 Factors that Influence Spending Advertising Advertising is designed to attract the consumers attention and promote sales Slogans and jingles are created to make consumers remember the ad Advertising One of the purposes of advertising is to give the consumer more choices when making a purchase Advertisers use websites, store windows, point-of-sale, and print media (even phone books) Celebrity Endorsing Consumers need to remember that celebrities are paid by the manufacturer to appear in the advertisement (they may or may not actually use the product) Think About Your Purchases Items should only be purchased after careful consideration Do you really need the product? Impulse Buying Impulse buying is purchasing something that the consumer didn’t originally intend to buy A good way to avoid impulse buying in a grocery store is to follow a specific list of items that you need (don’t shop hungry!) Product Labeling Gives the consumer some information about the product Faulty Products If a consumer purchases a faulty product (one that doesn’t work as intended), they should first take it back to the store that they purchased it at Consumer’s Right to Redress = a consumer has the right to a refund or a replacement when products don’t work properly
