Download RHETORICAL STRATEGY

RHETORICAL
STRATEGY
A Guide to Analyze Persuasive
Writing
by James Vineyard
Sachse High School
ELA Department
ETHOS
The ethical appeal
 An attempt to persuade based on
moral grounds
 Right vs. Wrong
 Good vs. Evil

LOGOS
An appeal to logic
 An attempt to persuade the reader by
presenting him with a logical
argument
 If, then statements
 Syllogistic inferences/conclusions
 Deductive reasoning

PATHOS
An appeal to emotion
 An attempt to persuade the reader by
causing them to respond to the way
an issue/topic makes them feel
 Can invoke bias or prejudice
 Uses non-logical appeals
 Informal language
