Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
The Power of Persuasion: Aristotle’s Three Appeals Potyk( as adapted by Loun)/English11A/ Over 2,000 years ago, Aristotle identified three clusters of emotion and experience that persuade the human brain. Appeal #1: Ethos Def: Ethos is appealing to the authority or credibility of the speaker or writer in order to persuade the listener. Ethos is created through: Known experience Expertise or reputation Credentials, certifications, professional standing In what circumstances would this appeal be effective? Appeal #2: Pathos Def: Pathos is using emotions to persuade, most notably pity or empathy. Pathos can also persuade by inducing any of the following: Guilt Love Security Greed Humor In what circumstances would this appeal be effective? Appeal #3: Logos Def: Logos is using logic, facts, evidence to persuade. Logos is invoked through the use of the following: Details in writing (like photographs in evidence) Statistics, if gathered with reliable methods Expert testimony (and it's ethos that establishes the expert's expertise) Facts (often subject to definition) Definitions as used in the discipline being discussed In what circumstances would this appeal be effective? 5 Directions: Find examples of ethos, pathos and logos in this film. BE SPECIFIC (identify scene)! ETHOS (Credibility) PATHOS (Emotion) LOGOS (Logic, Facts)