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Download Logos = Appeal to WHAT MAKES SENSE (Logic)
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Name:________________________________________________________________________________ Date:__________________ Persuasive Appeals in the Microsoft Superbowl 2014 Commercial After watching the Microsoft Superbowl commercial, on the appropriate sides of the Persuasive Appeals Triangle, record scenes that appeal to the audience’s common sense (LOGOS), their sense of trust/honesty/what is right and fair (ETHOS), and their feelings/emotions (PATHOS). Use your notes. Logos = Appeal to WHAT MAKES SENSE (Logic) Scene Why this is LOGOS Audience:______________________ _____________________________________ Pathos = Appeal to Emotions/Strong Feelings Scene Why this is PATHOS ETHOS = Appeal to Trustworthiness / Fairness/ Values (Who is the Author? Why Should He/She Be Trusted?) Scene Why this is ETHOS? The central claim of this commercial is _______________________________________________________________________________________________________ ___________________________________________________________________ ___________________________because _______________________________________________________________________________________________________ _______________________________________________________________________________________________________. The support appeal that would have the greatest affect on kids our age is _______________________________________________________________________________________________________ because_________________________________________________________________________________________________ _______________________________________________________________________________________________________. The support appeal that would have the greatest affect on adults is _______________________________________________________________________________________________________ because_________________________________________________________________________________________________ _______________________________________________________________________________________________________.
