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Curriculum Vitae
Kristin J. Stewart
Ph.D. Candidate
Department of Advertising & Public Relations
Moody College of Communication
The University of Texas at Austin
300 West Dean Keeton A1200, Austin, TX 78712
Phone: 512.850.4878; Email: [email protected]
EDUCATION
Ph.D., Advertising and Public Relations
(May, 2015 expected)
Moody College of Communication, the University of Texas at Austin,
 Area of Concentration: Sensory Marketing, Audition in Advertising and Affective DecisionMaking
 Dissertation Topic: Audition in Uni and Multi-Sensory Advertising: The Effects of Stimulus
Availability in Advertising on Consumers Brand Judgments and Choice
 Co-Chairs: Isabella Cunningham, Vincent Cicchirillo
 Committee: Wayne Hoyer, Anthony Dudo, Bharath Chandrasekaran
M.B.A., Business Administration (Marketing)
Raymond J. Harbert College of Business, Auburn University,
(2007)
B.S., Business Administration (Marketing)
Raymond J. Harbert College of Business, Auburn University,
(2006)
PUBLICATIONS
Refereed Journal Articles
1.
Stewart, Kristin and Cunningham, Isabella. Media as an information broker: The impact
of "type" on user behavior and content perceptions-a model. Journal of Advertising Research
(in press).
2.
Love, Brad, Himelboim, Itai, Holton, Avery, and Stewart, Kristin (2013). Twitter as a
source of vaccination information: Content drivers and what they’re saying. American
Journal of Infection Control.
Refereed Encyclopedia Chapters
1.
Stewart, Kristin & Eastin, Matt. Affect and Aggression (2013). The Encyclopedia of Media
Violence.
2.
Cicchirillo, Vincent & Stewart, Kristin. Motivation and Gaming (2013). The Encyclopedia of
Media Violence.
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Working Papers
1.
Stewart, Kristin and Cunningham, Isabella. How Mobile Media Factors Influence Trust in
Mobile Advertising for Millennials and Baby Boomers: A Consumer-Media Relationship
Model. Targeting Journal of Marketing Research.
2.
Stewart, Kristin, Cicchirillo, Vincent and Cunningham, Isabella. Nobody puts music in the
corner: The effect of music prominence and musically evoked arousal in advertising, on
consumers’ evaluative brand judgments and choice: Targeting Journal of Consumer
Psychology.
3.
Davtyan, Davit, Cunningham, Isabella and Kristin Stewart. Product placement versus
advertising. A contingency explanation. Targeting Journal of Advertising Research.
4.
Stewart, Kristin; Holton, Avery; Love, Brad and Himelboim, Itai. It's not what you write,
but how you write it: Attributing effectiveness of vaccination messages on Twitter.
Targeting Journal of Interactive Marketing).
5.
Stewart, Kristin & Ben Wyeth. An Empirical Investigation of Emerging Patterns of Popular
Music Use in Advertising. Targeting Journal of Consumer Marketing
Refereed Conference Presentations
1.
Stewart, Kristin and Lazard, Allison (2014). Sensory Perception and Fluency: The Effect of
Audio-Visual vs. Verbal-Visual Content on Health Outcomes, McCombs Healthcare
Symposium, The University of Texas at Austin, TX
2.
Stewart, Kristin and Wyeth, Ben (2012). Hey what’s that song: An analysis of how and
what popular music is being used in video advertising. The International Association for the
Study of Popular Music Conference. Austin, TX.
Refereed Conference Proceedings
1.
Stewart, Kristin, Vincent, Cicchirillo and Isabella Cunningham (2014). Music prominence
in advertising: The effect of song lyric presence on brand choice, Understanding the
Customer's Sensory Experience Conference, Temple University in Philadelphia PA
2.
Stewart, Kristin, Vincent, Cicchirillo and Isabella Cunningham (2014). Nobody puts music
in the corner: The effect of music prominence on consumer’s perceptions of advertising.
Society for Consumer Psychology, Miami, FL.
3.
Stewart, Kristin, Auchter, Allison and Wyeth, Ben (2014). An analysis of music prominence
in advertising: Propositions for further research. American Marketing Association, Orlando,
FL.
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4.
Thomas, K., Johnson, G., Venter, M., and Stewart, K.J. (2012). Style Re-imagined:
Exploring fashion and identity among South African Smarteez. Association for Consumer
Research conference, Vancouver. BC, Canada.
RESEARCH FUNDING
2013
IC2 Research Grant, Research the effect of music in advertising on
consumers’ recall and attitude towards brand, University of Texas.
Faculty Adviser, Isabella Cunningham ($6,000).
2012
IC2 Research Grant, Research the relationship between
media use and consumer trust in advertising, University of
Texas. Faculty Adviser, Isabella Cunningham ($5,000).
RESEARCH INTERESTS
General:
 Advertising
 Integrated Marketing Communication
 Consumer Behavior
 Consumer Psychology
 Affect
 Sensory Processing.
Specific:
 Media and Message effects on Information Processing and Behavior
 Affect as a Driver of Behavior in Advertising Contexts
 Sensory and Information Processing in Persuasive Communication
TEACHING EXPEREINCE
University of Texas
Summer 2014
Teaching Assistant
Integrated Communication Management (undergraduate)
 Cases and problems dealing with the management of advertising
and promotional programs; media and creative strategies;
consumer, retail, industrial, and public service applications.
Supervised student team projects on integrated marketing and
communication planning.
Teaching Assistant
Theories of Persuasive Communication (graduate)
 This course is a theories seminar where students learn to explicate
theory and apply it to marketing practice.
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Fall 2014
Assistant Instructor
Advertising and Popular Culture
 An introduction to the role advertising plays in American society,
and the values and relationships offered in the messages that are
delivered.
Spring 2013
Teaching Assistant
Integrated Communication Management (graduate)
 Cases and problems dealing with the management of advertising
and promotional programs; media and creative strategies;
consumer, retail, industrial, and public service applications.
Supervised student team projects on integrated marketing and
communication planning.
Taught the lecture on marketing research; and developed class
assignments.
Summer 2012
Teaching Assistant
Qualitative and Quantitative Research
 This course examines formulate and structural marketing
problems and recommends the research that should be undertaken
to solve those problems.
Supervised student statistical analysis and individual projects
Invited Guest Lectures and Talks
Spring 2014
“Media Representation in Advertising” presented to undergraduate
students at the Umoja Black Women Symposium-Advertising
Workshop
Fall 2013
“Music in Advertising” presented to undergraduate
students in Advertising and Popular Culture“
“Music in Advertising” presented to undergraduate students in
International Advertising
Spring 2012
“Marketing Survey Research and Cross tabulation Analysis”
presented to graduate Students in Integrated Communication
Management
TEACHING INTERESTS
 Advertising & Public Relations
 Integrated Marketing Communication
 Consumer Behavior
 Marketing Management
 Marketing Research
 E-Marketing
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ACADEMIC EXPEREINCE
University of Texas
2011-2013
Graduate Research Assistant
Center for Transportation Research,
 Responsible for managing an inter-agency contract between the
Texas Department of Transportation, and CTR and the Department
of advertising.
Constructed Monthly reports and assisted research resulting in a
tailored integrated marketing program.
Auburn University
2007-2008
Graduate Assistant
Student-Athlete Support Services, Athletic Department
 Responsible for quality control and program management
of student athlete class attendance and experience
HONORS AND AWARDS
2014-2015
Texas Advertising Continuing Fellowship
Moody College of Communication, University of Texas at
Austin ($4,000).
March, 2014
Office of Graduate Studies Professional Development Award
to present “Nobody puts music in the corner: The effect of music
prominence on consumer’s perceptions of advertising” at the Society
for Consumer Psychology ($400).
2013-2014
Tracy-Locke/Morris Hite Endowed Presidential Scholarship
Moody College of Communication, University of Texas at
Austin ($2,500).
2012-2013
Tracy-Locke/Morris Hite Endowed Presidential Scholarship
Moody College of Communication, University of Texas at
Austin ($2,500).
2013-2014
Texas Advertising Continuing Fellowship
Moody College of Communication, University of Texas at
Austin ($6,000).
October, 2012
Warfield Center Travel Awards to present paper "Style Reimagined:
Exploring Fashion and Identity" at the ACR conference October 37, 2012 ($350).
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PROFESIONSAL SERVICE
Service to the Field
 Academy of Marketing Science Conference Reviewer (2014)
 Society for Consume Psychology Conference Reviewer (2013)
 Marketing Doctoral Student Association Secretary (2013-2014)
Service to the School
University of Texas at Austin
 Black Media Council Representative (2012-2013)
 Advertising Doctoral Association Co-Founder and Co-President (2013-2014)
Auburn University
 MBA Class of 2007 Year Book Committee Asst. Editor (2007)
PROFESIONAL EXPERIENCE
2011-2013
Marketing Consulting
Keturah Collections (Duluth, GA)
 Proposed strategic business plan and marketing initiatives for
startup
 Worked with team to create successful Kickstarter campaign
 Constructed business plan and advise product, price, and
promotion strategy.
2009-2011
Director of Marketing
Workforce Technology Partners (Lilburn, GA)
Clients: Battleground Restaurants; South Carolina Bank
and Trust
 Directed promotion and marketing initiatives. Managed marketing
and sales managers.
 Managed customer support and services.
2007-2009
Marketing Manager
Workforce Technology Partners (Lilburn, GA)
 Supported Sales team and constructed marketing materials.
Managed promotion partnerships
2007-2008
Community Relations Intern
Auburn Athletics Marketing Department (Auburn, AL)
 In charge of constructing the Auburn Tiger sportsmanship
Initiative
 Supported marketing team and oversaw outreach events
 Assisted athlete appearances and requests.
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2006-2007
Office Assistant/Marketing Intern
Workforce Technology Partners (Lilburn, GA)
 In charge of website maintenance
 Assisted office management
SKILLS AND CERTIFICATES
Fall 2013
Supervised Teaching Workshop, Center for Teaching and Learning,
University of Texas at Austin
ORGANIZATION MEMBERSHIPS
Professional Affiliations
 American Academy of Advertising (AAA)
 Association for Education in Journalism and Mass Communication (AEJMC)
o Graduate Students in Advertising Division
o Graduate Students in Comm Theory & Methodology Division
 American Marketing Association(AMA)
 American Psychological Association (APA)
o Division 23, Society for Consumer Psychology (SCP)
 The PhD Project
o Marketing Doctoral Students Association (MDSA)
School Affiliations
 UT Advertising Doctoral Society (ADS)
 UT Black Media Council (BMC)
 UT Black Graduate Student Association (BGSA)
 UT Graduate Student Association (GSA)
RELEVANT COURSEWORK
Advertising and Psychology
 Advanced Seminar in Advertising: Issues in Advertising Theory & Research (Pat Stout)
 Advanced Seminar in Advertising: Consumer Insight (Kevin Thomas)
 Advanced Seminar in Advertising: Consumer Behavior (Pat Stout)
 Advanced Seminar in Advertising: Media Psychology (Matt Eastin)
 Advanced Seminar in Advertising: Advanced Advertising Theories 1 (Mike Mackert)
 Advanced Seminar in Advertising: Advanced Advertising Theories 2 (Anthony Dudo)
 Seminar in Education Psychology: Motivation and Emotion (Erika Patal)
 Seminar in Psychology: Fundamentals of Cognition (David Schnyer)
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Marketing
 Analysis of Consumer Behavior (Brian Bourdeau)
 Marketing and Consumer Theory (Daniel Butler)
Methodology and Statistics
 Experimental Design and Inferential Statistics (Gary Borich)
 Advanced Correlation and Regression Methods (Anthony Dudo)
 Quantitative Analysis for Business Decisions (Mark Clark)
 Qualitative Research Design (Pat Somers)
 Advanced Advertising Research Methods 2 (Wei-na Lee)
 Supervised Teaching (Isabella Cunningham)
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