Download E Lesson Plan MBA (5 Year) 2015

Understanding Human Behaviour IMS-201
Serial
No.
1
2
Topics
3
An overview of different branches of Psychology - Clinical, Industrial, 4
Social, Experimental and Para Psychology
Perception - Meaning and Significance of Perception; Perceptual 4
Organization -Laws of Organization; Perceptual
Abnormalities - Illusions & Hallucinations.
4
Definition of Behaviour; Psychology in Historical Perspective
Behaviourism, Gestalt Psychology, Psychoanalysis
Lecture
Hours
3
2
Laws of Organization; Perceptual Abnormalities - Illusions & 3
Hallucinations
Learning - Meaning and Process; Types of Learning
3
5
6
7
Learning Theories - Classical Conditioning, Operant Conditioning,
Social Learning Theories, Learning Curves; Problem Solving and
Thinking.
5
8
Motivation - Meaning and Significance; Theories of Motivation,
4
9
10
Emotion - Meaning; Theories; Management of Emotion;
Emotional Intelligence -Meaning, Significance and Assessment;
Attitude and Value: Meaning, Components, Theories of Attitudes
Personality - Definition; Types, Determinants
3
3
11
3
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
IMS-202:
Business Statistics- I
The objective of this course is to acquaint the students with the basics of statistical techniques
and their applications to business problems.
Topic
Hours
Introduction to Statistics: Meaning, Scope, Significance, Functions, and
3
Limitations
Collection of Data: Types of Data, Methods of Collecting Primary Data; Sources
2
of Secondary Data;
Classification and Tabulation of Data
1
Organizing Numerical Data: Ordered Array, and Frequency Distribution;
2
Cumulative and, Percentage Frequency Distributions; Bi-variate Frequency
Distributions
Diagrammatic and Graphic Presentation of Data
2
Measures of Central Tendency: Mean Median, Mode, Geometric Mean, and
3
Harmonic Mean; Partition Values - Quartiles, Deciles, and Percentiles.
Measures of Dispersion: Range, Mean Deviation, Standard Deviation and
3
Variance, Coefficient of Variation
Measures of Skewness; and Kurtosis
2
Correlation Analysis: Concept, Types and Significance; Karl Pearson's and
4
Spearman's Coefficients of Correlation.
Regression Analysis: Concept, and Significance, Two Lines of Regression
3
Multiple Correlation and Regression Analysis
3
Time Series Analysis: Meaning, Components and Trend Analysis; Seasonal
3
Variations.
Index Numbers: Meaning, Types, and Uses; Methods of constructing Index
5
Numbers; Tests of Adequacy. Chain Index Numbers. Special Problems: Base
Shifting, Splicing, and Deflation of Index Numbers. Problems in the Construction
of Index Numbers; Important Index Numbers
Practical problems will be discussed in the class from time to time depending upon the
requirement of the topics.
Anil Kumar
Assistant Professor
IMS-203
Topic
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
: Financial Accounting and Auditing
Title/ Particulars
Number
of Date/Month
Lectures needed
Concept of Partnership Firm
1
Partnership Deed, Accounting for Partnership
4
Valuation of Goodwill, Sacrifice Ratio
3
Admission of New Partner
6
Retirement and Death of a Partner
6
Dissolution of Firm
4
Meaning, Formation and Types of Companies
2
Company Accounts- Accounting for issue, Forfeiture and 6
Reissue of shares
Debenture- Meaning and types of Debentures
2
Issue of Debenture, Purpose of Issue
4
Accounting for issue and Redemption of Debenture
6
Final Accounts of Company- Profit and loss, Balance Sheet 4
Managerial Remuneration
2
Valuation of Shares
3
Amalgamation, Absorption and Reconstruction- Nature of 3
Purchase, Purchase consideration
Accounting in the books of transferor and Transferee 6
company
Intercompany Holding
2
Auditing- concept, Functions of an Auditor
2
1
Procedure of Auditing
Internal Control and Audit
Qualification of Company Auditor
Auditor’s Report
2
1
2
IMS-206:
Business Communication
The objective of this course is to develop Written and Oral Communication
Skills.
Topic
Hours
Communication meaning, Objectives and Importance.
2
Communication Process, Barriers in Communication; Essentials of
3
Effective Communication.
Verbal and Non-Verbal Communication; Effective Listening.
3
Formal & Informal Communication; Ethical Issues in Communication. 3
Business Messages: Memo Writing, Proposal Writing, Office Orders,
4
Office Circulars.
Report Writing: Types and Formats; Persuasive Message Writing.
4
Public Speaking: Strategies for Oral Presentations, Informative and
4
Persuasive Speaking.
Interpersonal Communication: Dyadic, Interviewing, Telephonic 2
Conversation, Dictating.
Communication Outside the Organization: Agenda, Quotations,
4
Tenders, Business Letters, Complaints and Follow-up Letters.
Business & Group Meetings: Purpose, Types and Responsibility in 4
Business Meetings.
Job Application Process: Written Job Presentation, Interview and
4
Follow-Up.
Use of Visual Aids in Business Communication.
1
Vandana Khanchi
Assistant Professor
Financial Management IMS-401
Serial No.
Topics
1
Nature,
Lecture
Hours
Management, 4
2
3
Scope, Functions and Objectives of Financial
Organization of Finance Function
Organization of Finance Function, Time Value of Money
Source of Long-term and Short-Term Finance.
4
5
6
Capital Structure: Theories & Determinants of Capital Structure,
Cost of Capital: Concept, Computation of Cost of Capital,
Capital Budgeting-Conventional & Discounting Methods.
5
5
4
7
Leverages: Operating, Financial & Combined Leverages
3
8
9
Capital Structure: Theories & Determinants of Capital Structure
Dividend Policy: Introduction, Approaches to Valuation of Stock & Dividend
Models.
4
3
10
Working Capital Management: Management of Cash, Inventories Management 4
and Receivables Management.
.
3
5
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
IMS-402
:
Human Resource Management
The objective of this course is to familiarize the students with the basic
functions and processes of Human Resource Management.
Topic
Hours
Human Resource Management: Historical Development, Definition, 3
Objectives, Scope, Significance.
Functions of HRM; Human Resource Planning.
2
Recruitment: Process, Sources.
2
Methods and Techniques.
2
Selection: Process, Tests, Interview.
4
Placement and Induction.
3
Training: Process, Principles, Methods, Types; Training need
3
Assessment and Process Evaluation.
Development: Nature, Process, Methods, Techniques and Evaluation.
3
Compensation Management: Wages, Salaries, Incentives, Fringe
2
Benefits, Bonus.
Job Evaluation; Performance Appraisal.
2
Potential Appraisal; Performance Management.
2
Career Planning and Development.
3
Industrial Relations: Concept, Trade Unionism; Industrial Disputes;
5
Grievance Handling.
Workers Participation in Management. Present and future trends in
3
HRM. Competitive challenges influencing HRM.
Disha Kakkar
Assistant Professor
IMS-403 :
Business economics – II
To introduce basic concepts, analytical tools and theories of business
economics.
Topic
Hours
Product Pricing and Market Structures: Market Structures and firm’s 3
equilibrium
.
Pricing under Different Types of Market Structures i.e. Perfect, 5
Monopoly, Monopolistic and Oligopoly.
Pricing Strategies - Cost-Plus, Life Cycle, Transfer Pricing, Peak-Load 3
Pricing.
Administered Pricing System; Dual Pricing System; Differential
3
Pricing System.
Popular Pricing Strategies; Linear Programming and Economic 4
Analysis.
Factors of Production; Supply and wage determination.
3
Recardian and Modern Theory of Rent; Theory of Interest-classical
5
and Loanable Funds Theory, Keynes’ Liquidity Preference Theory.
Analysis of National Income-Various Concepts, Determination of
3
National Income.
Keynesian
Perspective, Consumption Function &
Accelerator- Business, Business Cycle.
Inflation; Deflation; Stagflation.
Multiplier- 3
2
Monetary & Fiscal policy: Balance of Payments.
5
Global Economic Trends.
1
Vandana Khanchi
Assistant Professor
Marketing Management (IMS-404)
Serial
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
Topics
Marketing- Definition, Nature & Scope, Core Marketing Concepts,
Evolution of Marketing,
Marketing Mix, STP(Segmenting, Targeting & Positioning) Approach
to Marketing,
Marketing Environment. Value Concept & Framework. Recent trends
in Marketing Management.
Lecture
Hours
4
3
2
Product-Meaning, Levels, Product Mix, New Product Development
Process,
Product Life Cycle- Concept & Application,
Branding & Packaging.
3
Promotion Mix- An Introduction to Advertising, Sales Promotion,
Personal Selling,
Direct Marketing & Public Relations.
Pricing- Objectives, Methods & Policies
4
Distribution Channels- Planning & Management, Retailing,
Wholesaling,
Physical Distribution & Logistics Decisions.
4
Selected Applications: Marketing Research & Information System,
Internet Marketing,
Green Marketing, Network Marketing.
4
2
3
2
2
3
3
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
Business Research Methods IMS-405
Serial
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
Topics
Introduction to Research Methodology: Research-Meaning, Nature,
Scope Objectives and Types
Research Process. Hypothesis- Qualities of Good Hypothesis, Null,
Alternative Hypothesis,
Scientific Method of Research. Recent Trends in Usage of Research in
Indian Corporate Sector
Research Design- Meaning and Need of a Research Design,.
Exploratory, Descriptive, Experimental Research Design, Qualitative
Research,
Observation Studies, Surveys, Experiments & Test Markets.
Sources of Data- Nature and Types, Sampling Techniques-Nature and
Types
Sampling Errors, Scaling & Measurement Techniques
Data Editing, Coding and Tabulation, Analysis & Interpretation of Data
,Business Research Reports-Format, Criterion for Judgment of good
research report.,
Advance Techniques of Data Analysis: Factor analysis, Conjoint
Analysis, Cluster Analysis & Multidimensional Scaling.
Use of SPSS & Other Software’s in Research.
Use of Statistical Tools such as Correlation, Regression, and
Lecture
Hours
3
2
3
2
3
3
4
4
4
3
3
2
4
Tests of Hypothesis in Research.
1. Note: Students would be required to submit one written presentation and class presentation
on the topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
IMS-602 :
Entrepreneurial Development
The objective of this course is to acquaint the students with concepts of
entrepreneurship, focus areas in the development of entrepreneur.
Topic
Hours
Entrepreneurship: Meaning and Significance, Relationship between 3
Entrepreneurship
Development
and
Economic
Development.
Types of Entrepreneurs, Entrepreneurial Competencies.
Factors
2
Affecting Entrepreneurial Growth,-Economic & Non 3
Economic Factors, Role of Entrepreneurship in India.
Influence on Entrepreneurial Development: Socio Cultural, Political,
3
Economical and Psychological Influence on E.D.
Problems Associated with Entrepreneurship in India.
1
Role of Innovation and Creativity in Entrepreneurship.
4
Role of Government, Promotional Agencies and Institutions in
3
Entrepreneurship Development.
Incentives and Various Financial Schemes available for Entrepreneurs. 3
New Venture Development: Methods and Procedures. Overcoming
4
Hurdles in New Venture Development.
Feasibility study Preparation of Feasibility Reports.
3
Working Capital Requirement, Profit and Tax Planning.
3
Selection of Factory Location, Market Potential, Demand Analysis.
3
Small Scale Industry: Definition, Role and Problems of SSI; New
2
Industrial Policy for SSI.
Industrial Sickness: Causes, Consequences and Remedial Measures; 3
financing of SSI.
IMS-603
:
Principles of Banking & Insurance
The objective of this subject is to acquaint students with the contemporary
issues in the banking and insurance sectors. It also imbibes knowledge of
managerial issues related to life insurance and general insurance.
Topic
Hours
Insurance-Concept, Nature, Classification-Life & Non-life, Functions, 3
Importance
Principles of Insurance.
2
IRDA Act 1999 – Organization, guidelines for life & Non-life 2
insurance.
Life Insurance –Concept; Public & Pvt. Sector companies in India – 5
their products, schemes & plans.
LIC Act 1956-An overview.
2
General Insurance – Concept, Types Public & Pvt. Sector companies 6
in India – their products, schemes & plans.
Bank – Concept, Classification their objectives & functions.
3
Bank Management – Concept, Functions, Importance.
3
Banking Regulation Act 1949 and main amendments.
2
RBI Act 1934 and main amendments.
2
Banking forms - Corporate Banking, Rural Banking, Retail Banking,
3
and International Banking, e-banking.
Banker-customer relationship: Payment and collection of cheques;
5
special services rendered by banks to customer.
Reforms in banking after 1991.
3
Disha Kakkar
Assistant Professor
LESSON PLAN- SALES MANAGEMENT
IMS 604
Sr. No.
1.
Topic
Basics of Sales Management
2.
Personal Selling- Concept ,Importance, Process, Theories 6
and Sales Force Management
3.
Sales Planning
2
4.
Sales Forecasting
1
5.
Sales Organisation and Size
3
6.
Managing Sales Force- Recruitment, Selection, Training, 4
Compensation, Motivation and Leading etc.
7.
Sales Meetings and Contests
2
8.
Sales Territories and Time Management
2
9.
Sales Quota
3
10
Sales Control
2
11
Management of Sales Expenses
2
12
Evaluating Sales force
2
13.
Ethical Issues in Sales Management
2
14.
Role of IT in Sales Management
1
15
5 Case Studies
5
16.
Tests
3
17
Revision and Other Subject Related Events
6
Total- 48 Hrs.
No. of Lectures
2
Dr. Mamta Bhardwaj
IMS-605
Topic
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
:
Lecture Plan (January to April 2015)
International Business
Title/ Particulars
Number of Lectures
needed to be delivered
Concept and Evolution of Foreign Trade and International 1
Business.
Theories of International Trade- Absolute cost theory, 4
Comparative Cost advantage theory, PLC theory, Leiontoff
Paradox.
Nature, Importance and Growth of International Business in India 3
Recent trends in export and import in India
1
Environmental impact of factors in International business: 6
Cultural, political, legal and economic.
Rationale for Government intervention and control , Trade 3
Barriers
Facilities provided by Govt. to business enterprises operating 2
internationally
Modes of entry in International business
3
Meaning and Types of MNE’s, Impact of MNE’s
3
International business strategies- Geographical, Collaborative & 2
Control Strategy
Technology transfers-importance and types
1
Foreign investment: Nature, types and theories,
4
Foreign investment flows and barriers
2
BOP status in India, Capital and current account convertibility, 3
Kelkar committee recommendations
International economic and business integrations- role in 2
promoting international business
India’s relationship with WTO
2
NAFTA
2
SAFTA
1
1
EU
BRICS
BIMSTEC
IBSA
IMS-801
:
2
1
2
Business Policy and Strategic Management
The main objective of the course is to acquaint the students with various issues
pertaining to strategic thinking and management.
Topic
Hours
Strategic Management- Meaning, Historical Development, Nature, Scope 3
and Significance.
Business Definition; Strategic Decision Making; Enterprise Strategists;
2
Strategic Management Model.
Strategic Intent- Vision, Mission and Objectives.
2
External Environmental Appraisal: Meaning, Significance and Forces.
5
Environmental Scanning: Process and Techniques.
Corporate Appraisal- Meaning; Process; Significance & Techniques; 4
Porter’s Generic Strategies.
Strategy Alternatives, Variation and Choices: Stability, Growth,
4
Retrenchment.
Combination Strategies, Strategic Alliances, Mergers, Acquisitions,
4
Diversification, Integration, Liquidation.
Corporate Portfolio Analysis; Strategic Choices Models- BCG Matrix, GE- 5
Model, C.Hofer’s Product-Market Evolution Portfolio Matrix,
Shell’s Directional Policy Matrix.
Strategic Implementation: Strategy Implementation Process.
3
Issues in Strategy Implementation: Behavioral, Functional, Operational and 3
Functional Implementation.
Strategy, Evaluation and Control - Process and Methods.
3
Strategic Management in internet era.
1
Vandana Khanchi
Assistant Professor
Services Marketing (IMS-803)
Serial
No.
1
2
Topics
Services – Meaning, Characteristics& Nature.
Growth in Service Sector, Growth in Services Sector, Marketing of
Services-Conceptual Framework,
3
Marketing Mix in Services,Services Marketing Environment, Services
Triangle
4
Consumer Behaviour, Designing Service Marketing Strategy,
5
STP (Segmenting, Targeting and Positioning)-Approach in Service
Sector,
6
New Service Design and Development,
7
Service Demand Management, Role of Customers in Services, Role of
Employees in Services,
8
9
Service Quality, Gap Analysis, SERVQUAL,
Customer Satisfaction and Relationship Marketing in Services
10
Services Pricing-Objectives & Approaches,
11
Managing Physical Evidence,
Integrated Marketing Communication in Services. Relationship
Marketing in Services
12
13
Delivery & Distribution of Services,
Global Strategies in Services Management, Service Failure and
Recovery,
Role of Technology in Services, Recent Trends in Services
14
15
Lecture
Hours
3
4
2
3
3
3
3
4
3
3
2
3
3
3
3
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
Case study would be discussed in the class as and when required with the topics discussed
LESSON PLAN- BUSINESS MARKETING
IMS 805
Sr. No.
1.
Topic
Basics of Business Marketing
No. of Lectures
2
2.
Business V/S Consumer Marketing
1
3.
Business Market Characteristics
2
4.
Marketing Planning and Strategy
4
5.
Purchase Function
4
6.
Business Product Management
4
7.
Communication in Business Marketing
3
8.
Sales Management
3
9.
Channel Management
3
10
Pricing
3
11
Evaluating & Controlling Business Marketing
2
12
Direct Marketing
2
13.
B2B and Customer Retention
2
14
Global Business Marketing
2
15.
5 Case Studies
5
16.
Tests
3
17
Revision and Other Subject Related Events
3
17
Total- 48 Hrs.
Dr. Mamta Bhardwaj
IMS-807
:
Lecture Plan
Foreign Exchange Management
Topic Title/ Particulars
Number
of Date/Month
No.
Lectures needed
1
Evolution and concept of Foreign Exchange and 2
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Foreign exchange management
Foreign Exchange Market: Nature, participants and
structure
Foreign exchange quotations: Direct and indirect.
Convertibility of Rupee, current account convertibility
and capital account convertibility
Exchange rate: meaning, determination theories
Factors affecting Exchange rate
Exchange rate regime, flexible vs. fixed exchange
rates
Liberalized Exchange Rate Management System
(LERMS)
Currency Forwards
Currency Futures
Currency Options
Currency Swaps
Currency Forwards vs. Currency Futures Contracts.
Foreign Exchange Exposure: introduction, nature and
magnitude
Transaction exposure measurement and management
Translation exposure measurement and management
Economic exposure measurement and management
International
Monetary
Systems:
background and structure
Foreign Exchange Control in India
RBI guidelines
Important provisions of FEMA
5
2
2
6
2
4
3
2
3
3
2
1
2
4
3
3
Historical 2
2
2
3
LESSON PLAN- PORTFOLIO MANAGEMENT
IMS 808
Sr. No.
1.
Topic
Introduction to Portfolio
No. of Lectures
2
2.
Introduction to Portfolio Management
2
3.
Portfolio Construction and Approaches
3
4.
Markowitz Portfolio Theory
3
5.
Efficient Frontier.
2
6.
Sharpe Single Index Model
2
7.
CAPM
3
8.
Risk Free and Risky Lending and borrowings
2
9.
Leveraged and Market Portfolio
2
10
Security, Capital and Characteristics Line
3
11
Arbitrage Pricing Theory
2
12
Portfolio Revision
3
13.
Portfolio Evaluation and Management
6
14.
5 Case Studies
5
15
Tests
3
16.
Revision and Other Subject Related Events
5
Total- 48 Hrs.
Dr. Mamta Bhardwaj
IMS-809
:
Global Human Resource Management
The objective of this course is to make students understand the different orientation needed to
manage human resources internationally.
Topic
Hours
International Human Resource Management; Objectives, Scope and Significance
3
Key Trends in International HRM
2
Equal Employment Opportunities, Affirmative Action
2
Challenges to IHRM
2
International Human Resource Management Planning and Procurement:
4
International Assignment and Selection Process
International Staffing Policies: Expatriate Assignments and Out Sourcing
3
Orientation, Training and Development Practices in IHRM
3
Career Planning and Career Development in HRM
3
Compensation Practices in MNC’s
2
Comparative Industrial Relation System
2
Role of International Labor Organization and Trade Unionism
2
Productivity and Quality of Work Life Improvement Programme Worldwide
3
Cross Cultural Differences and Management Implications; Culture and
5
Organization Life; Hofstede’s Study; Cross Cultural Imperatives and Work Goals
Global Leadership and Multicultural Teams
3
Case studies will be discussed in the class from time to time depending upon the requirement
of the topics.
Anil Kumar
Assistant Professor
Lecture Plan
IMS - 811
S.
No.
Manpower Development for Technical Change
Topic
Lecture
hours
Unit - I
1
Introduction to Technology and Development
2
2
Manpower Development in the 21st century
1
3
Environmental Context of Human Resource Development
1
4
The Emerging Profile of Human Resource
2
Unit - II
5
Changing Technology - Concept and Process of Technological Innovation
2
6
Organisational Implications of Technological Change
1
7
Human Resource Implications of Technological Change
1
Unit - III
8
Technological Implications of HRD in Organisations
1
9
HRD in Consulting Organisations
1
10
HRD in ITES
1
11
HRD in Software Companies
1
12
HRD in Government Organisations
1
Unit - IV
13
Contemporary Issues in Manpower Development
1
14
HR Audit
1
15
HR Accounting
1
16
Human Capital Development
1
17
Competency Mapping
2
18
HR Matrices
1
19
Work Life Balance
1
Unit - V
20
Issues and Trends in Manpower Training
2
21
Career Development
1
22
Executive Development
1
23
Competency Management
1
24
Performance Management
1
25
HRIS
1
30
(Dr. Meenakshi Choudhary)
LESSON PLAN- PROJECT MANAGEMENT
IMS 1001
Sr. No.
1.
Topic
Basics of Project Management
No. of Lectures
2
2.
Tools and Techniques for Project Management
2
3.
Project Categories and Life Cycle
2
4.
Government Incentives
1
5.
Project Feasibility Study
3
6.
Project Analysis- Market, Technical, Financial, Economic 5
and Ecological
7.
Project Planning
2
8.
Project Scheduling and its Techniques
5
9.
Project Risk Analysis
3
10
Project Financing in India
2
11
Project Cost Control
3
12
Project Controlling System
5
13.
5 Case Studies
5
14.
Tests
3
15
Revision and Other Subject Related Events
5
Total- 48 Hrs.
Dr. Mamta Bhardwaj
IMS-1004
:
Strategic Marketing Management
The objective of this course is to make the students aware of the major aspects of the
planning and controlling of marketing operations, to execute marketing planning & control
within a strategic context and to give recognition to the problem of implementation and how
these problems can be overcome.
Topic
Hours
Strategic Marketing Management Process- Nature, Scope & Significance
2
Business Strategy- Concept
1
Corporate strategic decisions & their marketing implications
1
BCG matrix, GE Business Portfolio mix
2
Strategic Marketing Planning Process
1
Environment Analysis: Understanding Market Opportunities, Sources of
4
Sustainable Competitive Advantage
Competitive Analysis & Competitive Position
4
Consumer Behavior Analysis
2
Competing Through Superior Service & Customer Relationships
2
Marketing Strategy for New Market Entry
3
Marketing Strategy for Growth Market
3
Marketing Strategies for Mature and Declining Market
2
Marketing Strategy in Global Context
3
Marketing Mix Strategies: Product & New Product Strategies, Distribution
5
Strategies and Channel Management; Marketing Communication Strategies;
Pricing Policies and Strategies
Strategic Evaluation & Control – Strategic Choice, Criteria of Choice,
4
Implementation & Control of Marketing Strategy
Case studies will be discussed in the class from time to time depending upon the requirement
of the topics.
Anil Kumar
Assistant Professor
Product and Brand Management (IMS-1005)
Serial
No.
1
2
3
Topics
Branding: Meaning Nature & Scope, Value Creation from branding-to
customer, firm & product.
Challenges and Opportunities in Branding,
Strategic Brand Management Process
Lecture
Hours
4
2
3
Creating a Brand: Various Approaches to Brand Name Creation
3
Brand Extensions: Concept, Types, Advantages and Disadvantages of 3
Brand Extensions, Evaluating Brand Extension opportunities
4
5
ng Concepts: Brand Identity, Brand Image, Brand Personality, BRAND
Prism, Brand Portfolio, Brand Hierarchy Levels,
Brand Positioning, Branding Reinforcement and Revitalization
6
7
4
3
Brand Equity- Meaning, Measurement & Management: Measuring and 3
Interpreting Brand Performance,
Brand Tracking Studies, Measuring Sources of Brand Equity & 4
Outcomes of Brand Equity: Qualitative and Quantitative Techniques,
Selected Application of Branding: Global Branding-an overview, 5
Permission Marketing, Cause Marketing, Private Label, e-branding,
Industrial Branding, Service branding and b2b Branding
8
9
10
Leveraging Secondary Brand Knowledge to Build Brand Equity - Co- 3
Branding, Ingredient Branding
11
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
Management of Financial Services (IMS-1006)
Serial
No.
1
2
Topics
Financial Services: Nature, features and types; Risks in financial
services
Regulatory framework of financial services; financial services available
in India
3
Lecture
Hours
4
3
3
4
Depository and custodial services.
Leasing Services, Hire Purchase Services.
5
Factoring and Forfeiting Services, Credit rating services.
4
6
7
Credit Rating, Venture Capital
Mutual Funds Services, Housing Finance, Book Building Process, Plastic
Money.
Merchant Banking: Nature, organization. Regulation and registration
of merchant banks.
SEBI guidelines for merchant banks, difference between merchant
banks and commercial banks.
Merchant Banking Service: Management of equity issue, debenture
issue,
Underwriting Arrangements, pricing issues, bankers to an issue,
Corporate Restructuring
project financing, marketing of financial services
3
4
Marketing mix, marketing strategies and consumer behaviour in bank
market.
2
8
9
10
11
12
13
3
3
3
3
3
2
Note:
1. Students would be required to submit one written presentation and class presentation on the
topics assigned to them during the semester.
2. Internal sessional exams would be conducted as and when notified.
3. Case study would be discussed in the class as and when required with the topics discussed.
Lecture Plan
IMS-1007
Topic
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Bank Management
Title/ Particulars
Number
of Date/Month
Lectures needed
2
Banking System in India
3
Functions and Services of banks
2
Reserve Requirements: CRR, SLR
2
Forex Reserves
2
Bank fee based services
2
Innovative products in banking; Bancassurance
2
Sources of Bank Funds
3
Classification of deposits
1
Opening of accounts of various types of customers
1
Facility of nominations
2
Payment and Collection of cheques
4
Uses of Funds: features of bank credit
2
types of credit: Commercial credit & retail credits
principles of lending, general principles of secured 4
advances
15
16
17
18
19
20
21
22
23
24
25
secured advances: Lien, Pledge, Hypothetication,
mortgage
The
credit
analysis process, measurement of
creditworthiness
of
borrowers:
liquidity, profitability and solvency
Documentation in availing and sanctioning credit
Banking technology: computerization, internet, mobile
and ATMs, security issues
Priority sector lending
Performance analysis of banks
CAMELS-an integrated scorecard for banks
Risk measurement and management in banks
credit risk, interest rate risk, liquidity risk
Asset- Liability Management in banks
Basel guidelines
3
6
2
4
2
2
3
3
2
2
4
IMS-1008
Cross Cultural Management
The course aims at acquainting the students with the Basics of Multi-Cultural
Management in International Business Context.
Topic
Hours
Culture – Definition, Nature and Importance in International Business 5
Context; Human and Cultural Variable in Cross Culture;
Cultural Diversity; Cultural Values.
Hofstede’s Cultural Dimensions, Trompenaar’s Cultural Dimensions.
4
Cross Cultural Differences & Similarities in International Business Context.
2
Cultural Shock; Organizational Culture & Diversity; Managing Multi-
3
Culturalism and Diversity.
International strategy formulation and implementation; Global Alliances
4
Cross Cultural Communication and Negotiation; Problems in International
3
Communication.
Conflict Management Techniques in International Business Context and
3
Implications for Managers.
Managing the Problems in International Communication; International 3
negotiations: Process and Tactics.
Management Decision Making and Control: Decision Making in Global
3
Context.
Control: Concept; Process and Type of Control, Control Techniques.
3
Cross Cultural Motivation: Approaches and Significance in International 3
Context.
Human Resource Selection and Development across Cultures.
3
Leadership across Cultures, Leadership Approaches in International Context.
3
Disha Kakkar
Assistant Professor
IMS-1009
Compensation Management
To promote understanding of issues related to the Compensation of human
resources & to impart skills in designing, analyzing & restructuring reward
management system, policies & strategies.
Topic
Hours
Reward Management: Nature, Aims.
3
Compensation and Non Compensation Components, Wage Theories.
5
Inter and Intra-industry Compensation differentials and Internal and 3
External Equity in Compensation Systems.
Tools in Designing and Implementing Compensation Packages.
2
Compensation Practices of Multinational Corporations.
4
Components of Compensation Packages: Fringe Benefits, Incentives, 3
Retirement Plans and Bonuses.
Job Analysis and Its Process.
3
Job Evaluation: Definition, Importance and Methods, Skill and 4
Competency based Evaluation.
Wage Administration in India, Nature.
2
Constitution and Working of different Institutions related to Reward
System like Wage Boards.
Pay Commissions.
3
3
Vandana Khanchi
Assistant Professor