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Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein Your Store Books 07/31/2006 05:33 PM See All 34 Product Categories Your Account | Cart | Your Lists | Help | Advanced Browse The New York Corporate Amazon Sell Your Bargain Search | Subjects | Bestsellers | Times® Best Sellers | Magazines | Accounts | Shorts | Stuff | Books | Textbooks Search Books Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in . The 10 Minute Marketer's Secret Formula (Paperback) Quantity: 1 by Tom Feltenstein "sEVERAL YEARS AGO BRITISH RAIL, the company that operates most of Britain's rail service, discovered that its ridership had gone into a steep decline..." (more) Explore: Books on Related Topics | Concordance | Text Stats | SIPs | CAPs Browse: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! Share your own customer images Search inside this book List Price: $19.95 Price: $12.97 & eligible for FREE Super Saver Shipping on orders over $25. Details You Save: $6.98 (35%) Availability: In Stock. Ships from and sold by Amazon.com. or Sign in to turn on 1-Click ordering. A9.com users save 1.57% on Amazon. Learn how. More Buying Choices 37 used & new from $3.30 Have one to sell? NEW LIST! Learn more. 37 used & new available from $3.30 Avg. Customer Review: (7) Sign in to rate this item I own it Also Available in: List Price: Our Price: Other Offers: Audio CD (Audiobook) $24.95 $15.72 6 used & new from $15.15 Better Together Buy this book with 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition by Tom Feltenstein today! Buy Together Today: $26.54 Customers who bought this item also bought 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition by Tom Feltenstein http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 1 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood by Tom Feltenstein Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson The 7 Irrefutable Rules of Small Business Growth by Steven S. Little Explore similar items Editorial Reviews Book Description A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook . Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard. He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail: Why mass-media marketing is a dead end Why the best marketing strategy is the oldest--building local customer loyalty Why everything you need to grow their business they already have From the Back Cover The Death of Mass Marketing If you're trying to attract business beyond a 10-minute drive of your enterprise--STOP. It's a waste of time, money, and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing. Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Ray Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. HE describes how to win against bigger companies, bigger ad budgets, and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back his claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstrom, Starbucks, and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales. "Tom Feltenstein is either completely, stupendously, stunningly wrong, or he is a stone genius whose counterintuitive insights will transform the marketing business. I'm betting on the latter. Read this fascinating book and you're likely to come to the same conclusion." --Tucker Carlson, Conservative CoHost, CNN's Crossfire "Tom Feltenstein's latest book is a must read for business owners who want to increase sales and profits inside their four walls and in their immediate trading areas. His hands-on, how-to information is an invaluable resource that eliminates the need for any mass-media advertising. I highly recommend this book if you're serious about growing your company." --Ed Rensi, retired, President/CEO, McDonald's Corporation USA; and former COO, McDonald's Worldwide "Most marketers are too stuck and too scared to do stuff that really and truly works. If you're willing to get off your couch and make something happen, this book is a fine place to start." -Seth Godin, bestselling author of Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, Purple Cow, and Free Prize Inside. http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 2 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM See all Editorial Reviews Product Details Paperback: 320 pages Publisher: Entrepreneur Press; 1 edition (September 24, 2004) Language: English ISBN: 1932531084 Product Dimensions: 9.2 x 7.8 x 0.9 inches Shipping Weight: 1.36 pounds (View shipping rates and policies) Average Customer Review: based on 7 reviews. (Write a review.) Amazon.com Sales Rank: #284,268 in Books (See Top Sellers in Books) Yesterday: #281,296 in Books (Publishers and authors: improve your sales) In-Print Editions: Audio CD (Audiobook) | All Editions Would you like to update product info or give feedback on images? (We'll ask you to sign in so we can get back to you) Inside This Book (learn more) First Sentence: sEVERAL YEARS AGO BRITISH RAIL, the company that operates most of Britain's rail service, discovered that its ridership had gone into a steep decline. Read the first page Statistically Improbable Phrases (SIPs): (learn more) unique selling experience, neighborhood marketing, neighborhood marketer, tom feltenstein, diversity marketing, linen store, brand personality, positioning statement, internal customers, mass media advertising Capitalized Phrases (CAPs): (learn more) New York, British Rail, Marine Corps, Best Western, Marketer's Secret Formula, Olive Garden, Yellow Pages, Hard Rock, Super Bowl, Uncle Julio, Killer Marketing Tactics, Puerto Rican, The Cheesecake Factory New! Books on Related Topics | Concordance | Text Stats Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! Search Inside This Book: What do customers ultimately buy after viewing items like this? 84% buy The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber $10.40 9% buy Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson $10.78 6% buy Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson $14.92 http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 3 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM 1% buy the item featured on this page: The 10 Minute Marketer's Secret Formula by Tom Feltenstein $12.97 1% buy 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition by Tom Feltenstein $13.57 Explore Similar Items Tag this product (What's this?) Your tags: Add your first tag Customers tagged this product with Search Products Tagged with First tag: marketing (Pier Johnson on Jun 26, 2006) Last tag: place See most popular tags marketing (1) See all 2 tags Customer Reviews Average Customer Review: Write an online review and share your thoughts with other customers. Search Customer Reviews (What's this?) 2 of 2 people found the following review helpful: This book will kickstart your marketing and make you a success, September 7, 2005 Reviewer: Jeremy Hoover (Michigan) - See all my reviews When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood. Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and teaching to this book. The book is very easy to read, and from page one delivers concise, usable information. No honest reader can read this book even for ten minutes and not come away with some useful tidbits to apply immediately. There are twenty-five chapters and two appendices in this book. Each chapter is about some aspect of "neighborhood marketing," and the first appendix contains twenty-seven forms that correspond to the marketing lessons from the book. In this way, the book functions almost as a workbook, providing theory (albeit very practical theory) in the main section and praxis in the appendix. The thrust of Feltenstein's message is that local businesses must think locally. This includes not just the immediate geographic "neighborhood," but also their database and their actual, physical store. More damage can be done, Feltenstein cautions, by dirty floors and uninspired workers than by the absence of a mass marketing message. Businesses should make a plan that includes in-store merchandising and personnel training, local promotion (direct response mailings and cross-promotions with other local establishments), and data management (crunching numbers to see what works and what doesn't). I highly recommend this book for anyone in business, especially in small or home business. This book packs a punch on every page, and a marketer or business person could study this book for an entire year without exhausting its resources. My advice: Get a copy, read it once through, and then commit http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 4 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM to reading a chapter each week. Take notes on your reading and convert those notes into goals and action steps. Follow through with your action steps, achieve your goals, and follow Feltenstein's wisdom all the way to a more successful business. Was this review helpful to you? (Report this) 0 of 1 people found the following review helpful: Terrific Book - A "Must Read!", April 29, 2005 Reviewer: Angela R. Northrop - See all my reviews Love this book! It's packed with useful and easy-to-understand information to grow your business. Many of the concepts are simple, but powerful. I highly recommend it. Was this review helpful to you? (Report this) 1 of 3 people found the following review helpful: If This Book Cost You A Million Bucks...It'd Be a Bargain!, April 20, 2005 Reviewer: Tony Policci (Chandler, AZ) - See all my reviews As the CEO of my own marketing firm, I am constantly being asked what book is a MUST READ. For small business owners alone, I've recommended Tom Feltenstein's "The 10 Minute Marketer's Secret Formula" so many times, I feel like I work for the publisher. While I had the honor of writing a section in the book on copywriting, that in no-way influences my opinion that this book contains solid gold tactics for success! In it you'll find the secrets that have built companies that are now household names, and secrets that are building the legendary companies of tomorrow...today! Will everything in it sound "good" to you? Probably not. But even if you only use ONE of the countless ideas it contains, (which would be rare) your investment of $20 or less on this book, would still pay you back real-world dividends that NO-OTHER investment could. Was this review helpful to you? (Report this) 2 of 3 people found the following review helpful: Ad Agencies Beware!, April 12, 2005 Reviewer: J. Snyder (Connecticut, USA) - See all my reviews Get your resumes together because Tom Feltenstein has nailed this one. In a world where consumers are bombarded with media messages at every turn, it is refreshing to see someone who "gets it". Customers are not some statistic in a demographic survey, they are real people who live and work within the few miles from our stores. This is an absolute must-have for retailers and marketers who want to break through a transaction-based relationship with their customers and learn to build strong, emotional connections created to build loyalty. Neighborhood Marketing is the buzz word for the future! Was this review helpful to you? (Report this) http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 5 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM 0 of 1 people found the following review helpful: Marketing 101, April 12, 2005 Reviewer: Michael Biagiotti (New York, NY) - See all my reviews Reading 10 Minute Marketer's Secret Formula was a terrific exercise in helping me address the marketing needs of my business. The subject matter provides an effective, economic solutions to sales challanges we all face. Was this review helpful to you? (Report this) 3 of 4 people found the following review helpful: Resource that HELPED!!!, March 7, 2005 Reviewer: Lynn OBrien "Lynn OB" (East Falmouth, MA USA) - See all my reviews I've been struggling for quite awhile to grow my small business. Finally, I found a resource that helped! The 10-Minute Marketer is an excellent resource for people interesting in growing their business on a limited budget. The book gives common-sense advice about how to think about your business and offers some really cool ideas that are easy to understand and easy to implement. I found the forms very useful --- for the first time I actually have a promotional calendar for my business and have started involving my employees on ways to grow our business. I was really surprised at how excited they were to talk about their ideas. I should have done this years ago! I emailed the company (www.tomfeltenstein.com) and extra sets of the forms were sent to me immediately. I recommend this book to anyone who needs a good kick in the pants to get excited about growing the business again. Was this review helpful to you? (Report this) See all 7 customer reviews... Customer Discussions Beta ( what's this?) Help Amazon customers talk about this product and related topics. Related forums This product's forum This product's forum (0) http://www.amazon.com/gp/product/1932531084/002-3225428-8912062?v=glance&n=283155 Page 6 of 8 Amazon.com: The 10 Minute Marketer's Secret Formula: Books: Tom Feltenstein 07/31/2006 05:33 PM Discussion topic: ProductWiki: Product Information from Our Customers (What's this?) Be the first person to add product information. See Top Wikis... 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