Download Golden Mirror Awards Entry DATCU Spring Newsletter

Golden Mirror Awards Entry
DATCU Spring Newsletter
Category:
Newsletters
Sub-Category:
$250-$700 million
Credit Union:
DATCU
This entry is eligible for:
X GMA Rookie of the Year Award | GMA Golden Shoestring Award
City:
Denton
State:
Texas
CU Asset Size:
$659,149,433
Total CU Membership:
71,097
CU Entrant First Name:
Chad
CU Entrant Last Name:
Lock
Title:
Marketing Specialist
E-mail:
[email protected]
Phone Number:
940.442.5488
Agency/Design Firm (if applicable):
Agency Contact:
Agency Title:
Agency E-mail:
In addition to the name of the credit union, please list other information to be included on the trophy (i.e. name of marketer or department responsible for
the project):
Planning (0-20 points)
Total Direct Costs (excluding overhead; may include placement/distribution costs, production costs, and any other costs): $ 0
Placement/Distribution Costs (media or mailing):
$0
Production Costs (writing, design, printing, recording, editing, etc.):
$0
Quantity:
Total Annual Marketing Budget:
$0
% of Total Annual Marketing Budget (Total Direct Costs / Total Annual Marketing Budget x 100):
Total Marketing Budget for this Entry:
$0
% of Total Marketing Budget for this Entry (Total Direct Costs / Total Marketing Budget for this Entry x 100):
Please indicate how the piece(s) fit(s) into the overall campaign or corporate image, the impact on the credit union based on the economy, and how and
where the items were displayed.
Objective/Goal:
Every quarter we like to inform our membership on what's going on in the credit union as well as give them information on our products.
Target Audience/Size of Audience:
Strategy - Steps Used to Achieve Objectives:
Media (including social media):
Print, Website
Time Period:
Every quarter
Market/Competitive Factors - the Impact of Competition on your Credit Union:
Additional Information/Comments:
Results (0-40 points)
Results are requested for all categories and required for designated categories. Results assist the judges even when not required. Please submit only
actual results.
Please use the box below to show the judges how you calculated your results; you may create your own formula, or use the formulas below the box.
Results are for:
X This Piece/Entry Only Please note: judges strongly recommend including
results for this Piece/Entry Only, if available.
Entire Campaign
Example:
$ 10,000
30,000
Loans
Last Year *
$0
or #
of
Marketing Goal * $ 0
or #
of
Actual Volume * $ 0
or #
of
*Or another base figure. Dollar amount or total number expected over time period without the promotion in place.
% of Marketing Goal [(Actual - Goal)/Goal] (x100):
% Over Last Year [Actual - Last Year)/Last Year] (x100):
Gross Revenue:
$0
Costs:
$0
Return on Investment % ([Gross Revenue / Costs] x 100): 0
Creativity** (0-30 Points)
Production Quality** (0-10 Points)
** Based on materials submitted
DATCU-Spring-2013-new.pdf
X I agree to allow CUES to display and distribute all images of materials submitted in connection with the contest. (This includes displaying your entry
online if it is a winner.)
I do not agree to allow CUES to display and distribute all images of materials submitted in connection with the contest. (If you do not wish your entry to be
displayed online if it is a winner, please choose this option.)