Download Newspower newsXpress

MARKETING GROUPS
Marketing Groups
Newsagents are joining marketing groups seeking networking opportunities, bulk buying
advantages, marketing assistance and the compliance offered by a brand.
to transfer of ownership of existing
Newspower stores.
Newspower
OWNERSHIP
Newspower is owned and operated by
newsagents. There are 10 directors
on the Board of Newspower Australia,
representing shareholders in each state;
shares are held by the state associations
and/or stationery wholesaler GNS.
Newspower Australia does not pay
dividends to shareholders, stakeholders
or any individual or company
representative. Newspower Australia is a
not-for-profit organisation, fully utilising
membership revenues to generate
marketing resources for members.
NUMBER OF MEMBERS
STRATEGIES
Newspower endeavours to deliver lowcost, successful marketing campaigns
covering all categories of products
available in member stores.
The marketing platform delivers
a package of benefits to every type
of newsagent from small country
newsagents in regional towns and villages
to big metropolitan shopping centre stores
providing a fully-integrated marketing
communications program which provides
TV and radio advertising, national
newspaper and magazine advertising,
brochure distribution, point-of-sale
materials, PR materials, newsletters as
well as personalised marketing advice.
For more information please visit
www.newspower.com.au.
800 Australia-wide.
COST TO BELONG
Newspower membership fees are, on
average, less than half a percent of store
turnover, with fees starting from as little
as $40 per week:
• Newspower BRONZE (turnover to
$500,000) – $2040 pa
• Newspower SILVER (turnover to
$750,000) – $3000 pa
• Newspower GOLD (turnover to
$1,000,000) – $3960 pa
• Newspower PLATINUM (by application)
– $4800 pa
Joining fees can vary from state to
state, with no joining fee applicable
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newsXpress
OWNERSHIP
Mark Fletcher 50%; Graham Randall 50%
NUMBER OF MEMBERS
169 as of 5 November 2010
DISTRIBUTION (NATIONAL/STATE)
newsXpress has member stores in NSW,
VIC, QLD, WA, SA, ACT, TAS and NT.
MISSION STATEMENT
Our mission is to make newsXpress
newsagencies the most successful and
sought-after newsagencies in Australia.
COST TO JOIN
Variable based on store size and situation.
ONGOING COSTS
$495 per month including GST (sliding
scale for subsequent stores).
SUPPORT PROVIDED
• Excellent terms and supplier rebates
• Exclusive product deals and new traffic
opportunities
• In-store advertising through
newsXpress radio
• Lease advice and negotiation
• Access to business support staff and
regular face-to-face contact with a
Business Development Manager
• Regular meetings in QLD, NSW, VIC
& WA
• Regional cluster meetings on a
regular basis
• Online member meetings using voice
and video for members who cannot
attend face-to-face meetings
• Marketing support and POS in every
major season as well as other fringe
seasons
• Access to newsXpress exclusive subbrands such as HOT ink!
• Flyer and catalogue promotions
MARKETING GROUPS
designed and controlled by newsXpress
• Local Area Marketing tools and advice
• National TV advertising for promotions
such as HOT ink! and Back to School
• Website pitched at consumers and also
packed with member tools such as a
customised page for each store
• Lease negotiation services
• Access to category specialists in
stationery, calendars, seasonal, gift,
leasing, marketing and greeting cards
• newsXpress – exclusive advice
sheets giving you simple and easy to
understand information to help grow
different areas of your business
MARKETING STRATEGIES
• Magazines – comprehensive strategy
including advice sheets, loyalty
programs, plan-o-grams and data
sharing
• Art – an exclusive creative centre and
flyer strategy available to all members
• Greeting Cards – phenomenal growth
and rebate structure which also
includes free access to the Hallmark
Alliance program
• Ink and Technology – an evolving space
with newsagents moving toward 40% of
their stationery sales being technology
based
• Calendars and Gifts – calendar
strategy leads to a potential margin of
70% in calendars. Gift strategy involves
developing exclusive relationships with
local and international suppliers
For more information please visit
www.newsxpress.com.au
The Lucky
Charm
STORE MERCHANDISING
ASSISTANCE
OWNERSHIP
ASSISTANCE IN BUILDING THE
AVERAGE BASKET SIZE.
Directors Michael Kentros &
Brendan Taylor
NUMBER OF MEMBERS
33 stores
DISTRIBUTION (NATIONAL/STATE)
Representation across WA, NSW and QLD
COST TO JOIN
$6500 including comprehensive
Marketing Kit
ONGOING COSTS
From $1100 per month
SUPPORT PROVIDED
TLC model is built on support and service
for members. We are in the business of
supporting retailers and their business.
Comprehensivestartuptrainingofupto
fourweeks.
• Prior Preparation and Planning:
assistance with start up procedures.
Metroretailersreceivemonthlyvisits.
Regionalstoresreceivequarterlyvisits
fromTLCSupportmembers.
• Measuring and maintaining TLC
standard is vital to our consumers.
OngoingtrainingviaBusiness
DevelopmentManagers.
• They assist with store evaluation,
planning and training.
Strategicmonthlyreportingincludes
benchmarking.
• Profit and Loss analysis for each store.
Expert advice on storefront presentation.
Regular promotion of products and the
TLC brand.
Reinforcing our key message –
suggestive selling, know your product
and staff training.
REGULAR WORKSHOPS WITH
SUPPLIERS
Improving retailer standard is vital to
continued growth.
MARKETING STRATEGIES
This includes a minimum of:
• Six catalogues per annum with full
distribution to your local area.
TLC produces:
• Eight catalogues in 2010
• In-store promotions during all major
seasons
• Point-of-sale materials supplied
including price tickets, posters and
flyers
• Sales promotions such as
competitions and vouchers
• Dedicated support with local area
marketing and brand building
• Special product promotions
• Loyalty promotions
• Social media promotions
VISION FOR 2011
To remain true to our core values of
Strength, Structure, Support and Family.
A complete strategic solution offering
members improved sales and
profitability.
www.theluckycharm.com.au
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MARKETING GROUPS
provide complete support to each individual member.
COST TO JOIN
Supanews
Supanews is a franchise system and part of RedGroup retail.
NUMBER OF MEMBERS
54 outlets, 38 franchised.
DISTRIBUTION
Eastern Seaboard.
COST TO JOIN
Investments start from $300k including stock, but vary
depending on whether a greenfield or existing site.
There is no upfront franchise fee.
ONGOING COSTS
Ongoing royalty of 6% for general sales and 1% for commission
lines. Monthly rebates paid back to franchisees.
SUPPORT PROVIDED
Ongoing field support and business coaching, centralised
accounts, marketing support, HR support.
MARKETING STRATEGIES
Strong focus on seasonal promotions, offers and POS along
with monthly specials across categories to drive add on sales.
VISION FOR 2011
To grow the network by another 30 stores.
www.supanews.com.au.
The Nextra Group
NUMBER OF MEMBERS
NEXTRA: $2500 + GST
NEWSEXTRA: $995 + GST
LINK RETAIL: $750 + GST
ONGOING COSTS
NEXTRA: Fixed monthly fee $550 + GST
NEWSEXTRA: Fixed monthly fee of $200 + GST (with option of
fixed monthly marketing fee of $125 + GST)
LINK RETAIL: Fixed weekly fee $20 + GST (with option of fixed
monthly marketing fees)
SUPPORT PROVIDED
We aim to make our members’ businesses stronger by
providing complete support in all areas of newsagency retailing.
Members have access to a dedicated, highly-qualified support
team which specialises in providing the following support areas:
• Business planning
• Administration/accounting support
• Marketing support, plans and POS
• Lease negotiations
• Relationships with ALL major greeting card suppliers
• Training assistance and guidance
• Store procedures and operations
• Benchmarking
• IR and HR support and assistance
• Regular Member Meetings including an Annual Conference
and tradefair exclusive to only Nextra Group Members
MARKETING STRATEGIES
Marketing and promotional strategies are designed to increase
the bottom line. Nextra’s strong emphasis on marketing ensures
it has a unified, bold presence in the marketplace that provides
member outlets with the competitive edge that otherwise would
not be cost-effective when trading as an independent.
All member fees assist in guiding marketing activity,
penetrating specific target markets and focus on maximizing
marketing spend. Marketing fees are spent on national
promotions, point of sale material, artwork and graphic design
and an in-house marketing advisory team.
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DISTRIBUTION
Nation-wide representation.
MISSION STATEMENT
To drive the benefits inherent in group strength to our Nextra
Group Members. With an outstanding franchise system that
holds distinctive competencies in the areas of marketing,
product negotiations and business management, we aim to
40 N-View 2011
www.nextra.com.au.