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MARKETING GROUPS Marketing Groups Newsagents are joining marketing groups seeking networking opportunities, bulk buying advantages, marketing assistance and the compliance offered by a brand. to transfer of ownership of existing Newspower stores. Newspower OWNERSHIP Newspower is owned and operated by newsagents. There are 10 directors on the Board of Newspower Australia, representing shareholders in each state; shares are held by the state associations and/or stationery wholesaler GNS. Newspower Australia does not pay dividends to shareholders, stakeholders or any individual or company representative. Newspower Australia is a not-for-profit organisation, fully utilising membership revenues to generate marketing resources for members. NUMBER OF MEMBERS STRATEGIES Newspower endeavours to deliver lowcost, successful marketing campaigns covering all categories of products available in member stores. The marketing platform delivers a package of benefits to every type of newsagent from small country newsagents in regional towns and villages to big metropolitan shopping centre stores providing a fully-integrated marketing communications program which provides TV and radio advertising, national newspaper and magazine advertising, brochure distribution, point-of-sale materials, PR materials, newsletters as well as personalised marketing advice. For more information please visit www.newspower.com.au. 800 Australia-wide. COST TO BELONG Newspower membership fees are, on average, less than half a percent of store turnover, with fees starting from as little as $40 per week: • Newspower BRONZE (turnover to $500,000) – $2040 pa • Newspower SILVER (turnover to $750,000) – $3000 pa • Newspower GOLD (turnover to $1,000,000) – $3960 pa • Newspower PLATINUM (by application) – $4800 pa Joining fees can vary from state to state, with no joining fee applicable 38 N-View 2011 newsXpress OWNERSHIP Mark Fletcher 50%; Graham Randall 50% NUMBER OF MEMBERS 169 as of 5 November 2010 DISTRIBUTION (NATIONAL/STATE) newsXpress has member stores in NSW, VIC, QLD, WA, SA, ACT, TAS and NT. MISSION STATEMENT Our mission is to make newsXpress newsagencies the most successful and sought-after newsagencies in Australia. COST TO JOIN Variable based on store size and situation. ONGOING COSTS $495 per month including GST (sliding scale for subsequent stores). SUPPORT PROVIDED • Excellent terms and supplier rebates • Exclusive product deals and new traffic opportunities • In-store advertising through newsXpress radio • Lease advice and negotiation • Access to business support staff and regular face-to-face contact with a Business Development Manager • Regular meetings in QLD, NSW, VIC & WA • Regional cluster meetings on a regular basis • Online member meetings using voice and video for members who cannot attend face-to-face meetings • Marketing support and POS in every major season as well as other fringe seasons • Access to newsXpress exclusive subbrands such as HOT ink! • Flyer and catalogue promotions MARKETING GROUPS designed and controlled by newsXpress • Local Area Marketing tools and advice • National TV advertising for promotions such as HOT ink! and Back to School • Website pitched at consumers and also packed with member tools such as a customised page for each store • Lease negotiation services • Access to category specialists in stationery, calendars, seasonal, gift, leasing, marketing and greeting cards • newsXpress – exclusive advice sheets giving you simple and easy to understand information to help grow different areas of your business MARKETING STRATEGIES • Magazines – comprehensive strategy including advice sheets, loyalty programs, plan-o-grams and data sharing • Art – an exclusive creative centre and flyer strategy available to all members • Greeting Cards – phenomenal growth and rebate structure which also includes free access to the Hallmark Alliance program • Ink and Technology – an evolving space with newsagents moving toward 40% of their stationery sales being technology based • Calendars and Gifts – calendar strategy leads to a potential margin of 70% in calendars. Gift strategy involves developing exclusive relationships with local and international suppliers For more information please visit www.newsxpress.com.au The Lucky Charm STORE MERCHANDISING ASSISTANCE OWNERSHIP ASSISTANCE IN BUILDING THE AVERAGE BASKET SIZE. Directors Michael Kentros & Brendan Taylor NUMBER OF MEMBERS 33 stores DISTRIBUTION (NATIONAL/STATE) Representation across WA, NSW and QLD COST TO JOIN $6500 including comprehensive Marketing Kit ONGOING COSTS From $1100 per month SUPPORT PROVIDED TLC model is built on support and service for members. We are in the business of supporting retailers and their business. Comprehensivestartuptrainingofupto fourweeks. • Prior Preparation and Planning: assistance with start up procedures. Metroretailersreceivemonthlyvisits. Regionalstoresreceivequarterlyvisits fromTLCSupportmembers. • Measuring and maintaining TLC standard is vital to our consumers. OngoingtrainingviaBusiness DevelopmentManagers. • They assist with store evaluation, planning and training. Strategicmonthlyreportingincludes benchmarking. • Profit and Loss analysis for each store. Expert advice on storefront presentation. Regular promotion of products and the TLC brand. Reinforcing our key message – suggestive selling, know your product and staff training. REGULAR WORKSHOPS WITH SUPPLIERS Improving retailer standard is vital to continued growth. MARKETING STRATEGIES This includes a minimum of: • Six catalogues per annum with full distribution to your local area. TLC produces: • Eight catalogues in 2010 • In-store promotions during all major seasons • Point-of-sale materials supplied including price tickets, posters and flyers • Sales promotions such as competitions and vouchers • Dedicated support with local area marketing and brand building • Special product promotions • Loyalty promotions • Social media promotions VISION FOR 2011 To remain true to our core values of Strength, Structure, Support and Family. A complete strategic solution offering members improved sales and profitability. www.theluckycharm.com.au N-View 2011 39 MARKETING GROUPS provide complete support to each individual member. COST TO JOIN Supanews Supanews is a franchise system and part of RedGroup retail. NUMBER OF MEMBERS 54 outlets, 38 franchised. DISTRIBUTION Eastern Seaboard. COST TO JOIN Investments start from $300k including stock, but vary depending on whether a greenfield or existing site. There is no upfront franchise fee. ONGOING COSTS Ongoing royalty of 6% for general sales and 1% for commission lines. Monthly rebates paid back to franchisees. SUPPORT PROVIDED Ongoing field support and business coaching, centralised accounts, marketing support, HR support. MARKETING STRATEGIES Strong focus on seasonal promotions, offers and POS along with monthly specials across categories to drive add on sales. VISION FOR 2011 To grow the network by another 30 stores. www.supanews.com.au. The Nextra Group NUMBER OF MEMBERS NEXTRA: $2500 + GST NEWSEXTRA: $995 + GST LINK RETAIL: $750 + GST ONGOING COSTS NEXTRA: Fixed monthly fee $550 + GST NEWSEXTRA: Fixed monthly fee of $200 + GST (with option of fixed monthly marketing fee of $125 + GST) LINK RETAIL: Fixed weekly fee $20 + GST (with option of fixed monthly marketing fees) SUPPORT PROVIDED We aim to make our members’ businesses stronger by providing complete support in all areas of newsagency retailing. Members have access to a dedicated, highly-qualified support team which specialises in providing the following support areas: • Business planning • Administration/accounting support • Marketing support, plans and POS • Lease negotiations • Relationships with ALL major greeting card suppliers • Training assistance and guidance • Store procedures and operations • Benchmarking • IR and HR support and assistance • Regular Member Meetings including an Annual Conference and tradefair exclusive to only Nextra Group Members MARKETING STRATEGIES Marketing and promotional strategies are designed to increase the bottom line. Nextra’s strong emphasis on marketing ensures it has a unified, bold presence in the marketplace that provides member outlets with the competitive edge that otherwise would not be cost-effective when trading as an independent. All member fees assist in guiding marketing activity, penetrating specific target markets and focus on maximizing marketing spend. Marketing fees are spent on national promotions, point of sale material, artwork and graphic design and an in-house marketing advisory team. 260 DISTRIBUTION Nation-wide representation. MISSION STATEMENT To drive the benefits inherent in group strength to our Nextra Group Members. With an outstanding franchise system that holds distinctive competencies in the areas of marketing, product negotiations and business management, we aim to 40 N-View 2011 www.nextra.com.au.