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FUNCTIONAL AREAS
INTERMEDIATE 2
ADMINSTRATION
FUNCTIONAL AREAS

These are the departments within
an organisation.

The four main functional areas are:




Sales
Purchasing
Finance
Human Resources
ROLE OF THE SALES
DEPARTMENT
 Firms
who produce goods or provide
a service need to sell that product to
the customers.
 The
Sales Department deals with
customer enquiries, process orders
and handle complaints.
ACTIVITIES OF THE SALES
DEPARTMENT
 Carry
out market research to find out
what customers want.
 Improve
existing products;
 Develop
new products;
 Determine
suitable prices
 Advertising;
 Sales
Promotions;
 Sending
 Website.
out mail shots;
AFTER MARKETING?
 If
the marketing elements of the
sales department have been
successful they should receive
orders.
 They
may receive a letter of enquiry
from a potential customer first.
 The
department will send out a price
list, catalogue or quotation.
 When
they receive an order form, it
is the responsibility of the Sales
Department to:
 Process
 Deliver
 Deal
the order
it
with the after-sales service