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Coordinator, Content Distribution & Marketing
Senior Director, National Accounts, Content Distribution & Marketing
Exempt
Atlanta
Summary
Provides coordination and administrative support to the Cable Group within Content Distribution &
Marketing (CDM) and general support to the CDM department as directed. The coordinator will
primarily support the Cable Group team responsible for maintaining and growing distribution of UP,
ASPiRE and the UP Faith & Family streaming service to UP’s affiliate partners - multichannel video
programming distributors (MVPD’s). Provides key support for the creation (under creative direction of
Corporate Marketing) of affiliate sales and marketing materials, sales presentations, events, promotions,
integrated campaigns and analyses that support company goals and programming priorities.
Essential Duties and Responsibilities
 Create and update affiliate promotional materials for UP, ASPiRE and UP Faith & Family
programming priorities including creative, eblasts, trade ads, web banners, digital & print one
sheets, invitations, materials, mailings and specific MVPD requests.
 Assist in the development and implementation of integrated marketing campaigns and affiliate
partnerships, specific promotions and materials, coordinate with other departments within UP &
ASPiRE and outside vendors and agencies.
 Prepare presentations, create and maintain marketing reports, promotion merchandise recaps for
national campaigns, spreadsheets and other business information – update and distribute as
required.
 Interface as directed with MVPD accounts and contacts – maintain utmost professionalism and
high quality customer/client service.
 Coordinate, participate in and represent UP & ASPiRE at relevant trade shows, meetings and
industry/client events.
 Gather assets, materials and information to traffic to appropriate parties for production of digital,
print and video promotional materials.
 Research, recommend and purchase marketing materials and creative premiums for strategic
mailings, custom client outreach and affiliate events while keeping within budget parameters.
 Coordinate meetings with internal and/or external parties.
 Maintain and update CDM client contact lists and MVPD database information and reporting.
 Provide a full range of administrative sales and marketing support to CDM team for projects and
department priorities.
Education/Experience
Bachelor's degree (B.A.) in communications, marketing, business or a related field preferred. Minimum
of 2-5 years’ experience in marketing, communications or B2B sales. Must have excellent verbal and
2077 Convention Center Concourse | Suite 300 | Atlanta, GA 30337 | office 770 692 8890
UPtv.com
written communications skills. Should have a solid understanding of sales processes, business acumen,
customer and client relationship management, marketing and digital/social media platforms. Should be
professional and self-motivated, and effectively manage multiple tasks. Able to function well in an
environment with fast deadlines, quick turnaround projects and spontaneous changes in priorities. Must
have the ability to utilize time management skills and initiate follow up to ensure timely achievement of
commitments. Work as a self-starter to accomplish goals with minimum supervision. Must be organized
in approach and execution of work with high attention to detail and accuracy. Demonstrate ability to work
on a team and willingness to provide assistance to co-workers in other areas.
Essential Competencies
 Initiative & Innovative Thinking
 Goal-Oriented
 Project Management
 Ethics and Integrity
 Client Service Focus
 Creativity
 Leadership
 Decision Making
 Interpersonal Skills
Computer Skills
To perform this job successfully, an individual must be extremely proficient in Word, PowerPoint, Excel,
and Outlook. Adobe Creative Suite (Photoshop, Illustrator, Acrobat) optional.
Supervisory Responsibilities
No supervisory responsibilities.
Application Process
To apply, submit your resume to Human Resources at [email protected]
For information on our company, visit www.uptv.com
2077 Convention Center Concourse | Suite 300 | Atlanta, GA 30337 | office 770 692 8890
UPtv.com