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Job Description Job Title: Reports to: Location: FLSA Status: Director of Consumer Marketing SVP, Marketing Atlanta Exempt Summary The Director of Consumer Marketing’s role is to increase the awareness of UP original movies and series, to help drive ratings growth and overall awareness of the network among Women 25 – 54 who are looking for uplifting entertainment. Essential Duties and Responsibilities Work closely with SVP to determine key marketing priorities and strategies. Develop and implement multi-platform marketing plans for UP premieres to attract and grow target audience and drive ratings. Specifically: Create strategies for each original movie and series that will reinforce the network’s position and guide creative development, media and each department’s promotional plans. Create and implement integrated media campaigns across multiple platforms that may include traditional and non-traditional paid and earned media, UP digital/social, affiliates, sponsors, partners and barter marketing. Collaborate with and oversee individual department marketing and promotion efforts for each campaign to ensure each area is on strategy and fulfilling their plans (i.e., on-air, digital, social, PR, affiliate, ad sales) Create and implement paid and earned social media strategies in collaboration with the Digital/Social team that invite engagement, interaction and conversation to drive Facebook likes and Twitter followers and ultimately viewership. Develop brand reinforcing creative for the marketing of all tentpoles that may include key art, web assets, eblasts, etc. Develop key long-term partnerships with companies consistently reaching UP’s target audience. Oversee creative budgets including key art, photography, collateral and off air creative. Provide SVP with critical support and input when needed. Education/Experience Bachelor's degree (B.A.) from a four-year college/university and/or ten years of director/senior level experience marketing, advertising and promoting original programs at an ad-supported cable network with a proven track record of creating successful campaigns garnering above average ratings and recognition. Experience working with production companies and/or producers and talent to maximize their participation and cooperation from program inception to debut. 2077 Convention Center Concourse | Suite 300 | Atlanta, GA 30337 | office 770 692 8890 UPtv.com Additional Skills Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, digital/non-traditional, collateral and more), and project management absolutely essential. Direct experience in consumer discipline, consumer promotion and entertainment industry. Demonstrated ability as a strong manager and experience building and managing dynamic interdepartmental teams. A strategic thinker with good judgment and marketing acumen. Awareness of pop culture and trends. Leader who is accustomed to working closely on a team and doesn’t require close supervision or attention to thrive. Important Success Factors Creative: Someone who wants a challenge and has proven that they know how to overcome limited resources with an abundance of creativity. Leadership: Demonstrated ability to be effective in developing and building relationships with internal departments where collaboration and consensus building are critical to the success of the organization. Effectively navigates up, down and sideways within an organization. Strategic: Visionary executive with exciting ideas on how a network can reach and grow its target audience. Effective: Creative marketing mind that harnesses and translates ideas into effective promotions, partnerships and brand extensions. Executive Presence: Professional, approachable and personal. Motivated: Energetic, self-starter, goal-oriented person with a drive to succeed and a burning desire to build and grow a business. Collaborative: Leader/collaborator/team-player. Must be able to play well with others. Computer Skills To perform this job successfully, an individual should be proficient with Microsoft Office Suite including Word, Excel and PowerPoint. Certificates and Licenses No certifications needed. Supervisory Responsibilities Marketing Manager and Marketing Coordinator. APPLICATION PROCESS To apply, submit your resume to Human Resources at [email protected]. 2077 Convention Center Concourse | Suite 300 | Atlanta, GA 30337 | office 770 692 8890 UPtv.com