Download Assistant Brand Manager, Smart Balance

Assistant Brand Manager, Smart Balance
About Boulder Brands USA, Inc.
Boulder Brands USA, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give
consumers opportunities to improve their lives – one product at a time. The company’s health and
wellness platform consists of brands that target specific health trends: the Glutino® and Udi’s
Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the
Level Life™ brand for diabetes-friendly diets, EVOL foods for consumers seeking simple and pure
ingredients; and the Smart Balance® brand for heart healthier diets. For more information about
Boulder Brands, Inc., please visit www.boulderbrands.com.
Job Summary
We are looking for an Assistant Brand Manager with 1-3 years of experience, preferably with
consumer packaged goods food experience, to be part of the Smart Balance brand team. The
ideal candidate will be able to comfortably gather and analyze data, manage and prioritize tasks
across a variety of projects simultaneously, collaborate and coordinate with internal
constituents across all business functions, partner with external agencies, and think critically in
the context of overall brand strategy. Additionally, the ideal candidate will bring a sense of
urgency and willingness to get the job done and have an intellectual curiosity and the creativity
to find breakthrough ideas.
The position is based in our Boulder office location.
Essential Function
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Assist the Brand Manager in the development and implementation of Smart Balance’s brand
strategy with an emphasis on consumer, customer, and digital marketing programs,
advertising, and promotions.
Assist the Brand Manager in managing the brand marketing budget and
identifying/executing activities and programs to support the brand strategy.
Liaise with the Sales organization to assist in developing and measuring shopper marketing
programs that drive velocity.
Actively gather, analyze and present marketing and consumption information across key
channels and customers.
Manage coupon programs.
Develop and procure sales/trade materials including mock ups, sell sheets and samples.
Ensure excellent execution of marketing initiatives.
Organize and maintain image library for all products.
Manage and coordinate special projects including trade shows and in-store/special events.
Knowledge, Skills and Abilities
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Understanding of brand marketing and the ability to thrive in an entrepreneurial atmosphere
as a motivated self-starter.
Gather, interpret and synthesize market information and consumer insights into actionable
strategies.
Demonstrate creative problem solving and analytical skills.
Manage and prioritize multiple projects and meet objectives in a timely manner.
Courage to speak frankly and passionately even in the face of adversity.
Manage marketing budgets.
Proficient in data analysis.
Working knowledge of Microsoft office required.
Education and Experience
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Bachelor’s Degree in Marketing or Business Administration preferred
Minimum 1-3 years of experience in consumer packaged goods marketing
How to Apply
To be considered for this exciting opportunity please send an e-mail to
[email protected] include the following:
 Subject line of “Boulder Brands Inc – Asst.. Brand Manager”
 Must include: Cover Letter, Resume and Salary Requirements
 Relocation not available.
EEO Employer