* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Blissful holiday targeting starts early
E-governance wikipedia , lookup
Audience measurement wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing strategy wikipedia , lookup
Neuromarketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing plan wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Advertising campaign wikipedia , lookup
Target market wikipedia , lookup
Youth marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Black Friday (shopping) wikipedia , lookup
Multicultural marketing wikipedia , lookup
Online shopping wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
Blissful holiday targeting starts early Use our predictive data to build targeted audiences With the expanded holiday selling season starting earlier each year, advertisers are pushing up holiday targeting to identify and test audiences that will perform during the peak buying times for their products. Get a head start on the competition and start your holiday targeting using Experian Marketing Services data and our 2013 holiday insights. Build better brand engagement strategies based on true online behavior tracked during the 2013 holiday selling season. For example, last year Experian Marketing Services tracked online visitor traffic during the three peak buying days — Thanksgiving Day, Black Friday and Cyber Monday — and discovered new retail category-specific trends that included the following: •Higher online visitor traffic on Thanksgiving Day for department stores, appliances/electronics retailers and computer/video game vendors •Higher online traffic on Cyber Monday for softer categories like apparel/ accessories, house/garden and sports/fitness Leverage this intelligence to push out personalized holiday promotions targeting the right audience at the right peak selling time. Whether you’re targeting moms, online shoppers, techies or holiday travelers, Experian Marketing Services has an audience for you. These are only a few examples of the hundreds of audiences we offer to make your holiday targeting blissful: Winter holiday shoppers In-store shopper Online shopper Apparel Apparel Computers Computers, Electronics and Gadgets Electronics and Gadgets Food and Beverages Food and Beverages Home Décor Home Décor Home Domestics Home Domestics Winter Holiday Traveler Interest: Home Decorating/Furnishing Cruise Ship Vacationers All audience segments leverage data variables from ConsumerViewSM, our renowned marketing database, to help you identify high-value audiences. Audiences in action Topic Audience Marketing application Winter Holiday Shopper — Electronics and Gadgets Advertise the next and best tech toys for the holiday season. They’re in demand, and an early purchase means less holiday stress. Don’t forget the free shipping too. Winter Holiday Shopper — Online: Computers Advertise the newest computers and their accessories, computer bundles or computer alternatives like tablets to give online shoppers an update they don’t have to download. Winter Holiday Shopper — Apparel Cyber Monday was the biggest day for online clothes shopping last year, so let shoppers know that while Black Friday may be for family, Cyber Monday is for them. Winter Holiday Shopper — Online: Home Décor Advertise décor to spice up the house during the winter on the peak online traffic day for home décor and gardening. Thanksgiving Day Cyber Monday Winter Holiday Shopper — Advertise deals on the big-ticket TVs, Blu-ray players, and Interest: Home Entertainment/ other entertainment accessories that consumers want to buy TV/Video early and at discounted prices. Black Friday Winter Holiday Shopper — Interest: Fitness Don’t let consumers forget that it really is possible to stay in shape during the holiday season. Advertise the clothes, shoes and gym passes they need to stay motivated. Winter Holiday Traveler — Cruise Ship Vacationers What better way to escape the cold than a cruise through the tropics? This audience couldn’t agree more. Advertise allinclusive cruises, discounted flights and more trip ideas to give them the relaxing getaway they crave. Winter Holiday Traveler — Frequent Vacationers Some consumers love to travel, so give them a reason to escape the cold this holiday season with discounts on flights, hotels and all-inclusive packages. Winter travel To learn more about our seasonally focused audiences or about any of Experian Marketing Services’ digital audience segments and how they can help you in your marketing efforts, please email [email protected] or call us at 1.800.918.8960. Intelligent interactions. Every time. About Experian Marketing Services Experian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organizations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximize profits. © 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. 06/14