Download Expanding Email Marketing Reach

Expanding Email
Marketing Reach
Opening up
email marketing
opportunities is a
critical success factor
to delivering effective
integrated customer
and acquisition
campaigns; accessing
those valuable
email addresses
should therefore lie
at the heart of your
marketing plans.
Access to over 11m unique email
addresses to cost-effectively enhance
your channel mix
The need to retain existing customers as well as costeffectively acquire new ones has never been so important.
With marketing budgets being slashed, marketers are now
required to deliver more cost-effective communications
with visible results. Email marketing, one of the most
powerful marketing tools available today, allows marketers
to communicate more information to customers and
prospects at an affordable price with measurable results.
As part of an integrated communications mix, email
marketing can also enhance the use of other channels.
What can EIM do for you?
Experian has an extensive source
of email address data and provides
some of the best known household
brands with their email addresses
and email marketing advice. Email
addresses are available for both
customer enhancement and
acquisition purposes, helping you
to increase customer contact points
and to develop your channel mix.
With access to our unrivalled wealth
of data assets, we are also able to
append other variables to the file (e.g.
lifestyle variables) to offer a depth
of consumer understanding and to
drive more effective targeting and
selections. Our consultants also
offer expert advice on email strategy
and test and learn campaigns to
maximise your results and ensure
you get the most out of the data you
acquire.
How do we do it?
Email Repository
The Email Repository provides
access to over 11m email addresses
for acquisition purposes, including
full name and address information. It
maximises email volume by drawing
together both Experian sourced email
addresses and 3rd party providers’
data; so you can access one of the
largest sources of email addresses, all
through one supplier.
Email-Append
Experian’s E-Append service offers
email address appends to existing
customer records, effectively bringing
offline customers into the online
world. With a pool of over 20m unique
email addresses for appending
purposes, we can manage the end-toend process ensuring that all data and
marketing compliance requirements
are met.
Experian Integrated Marketing
450 Capability Green
Luton
LU1 3LU
T 0845 234 0391
[email protected]
www.experianim.com
Canvasse Digital
Canvasse Digital is a database of
approximately 1m consumers who
have opted-in to special offers and
cash prize draws on Experian’s justrewards.co.uk website. Not only does
this provide Experian with a source
of email addresses, it also offers
an online lead generation service
through the use of sponsored survey
questions.
Our consultants can work with you to
show you how email marketing can
be effectively integrated into existing
channels; both online and offline and
for acquisition as well as customer
management campaigns. As
experienced data providers, you can
also trust that all the data we provide
adheres to opt-in/opt-out regulations
and that the management of contacts
using our email addresses is fully
compliant.
What are the key benefits?
Enhance visibility and drive sales
• Increase customer contact points
• Develop a regular dialogue to build
effective customer relationships
• Drive offline purchases with
online offers
• Increase conversions and
activations by using email
marketing as part of an integrated
communications channel mix
Contact us today
T 0845 234 0391
[email protected]
www.experianim.com
Improve campaign effectiveness
• Increase your speed to market
through ease of delivery
• Instantly track open and
conversion rates and amend test
and learn plans
• Reduce cost per acquisition
• Achieve lower cost per sale than
traditional direct mail
Open up more opportunities
• Enhance your customer service
with speedy deployment, tracking
and quicker response times
• Cost-effectively reach out to
customers and prospects and
increase customer retention
• Deploy time-sensitive messages
in minutes, not days or weeks
• Deliver tailor-made and
personalised communications
Find out how EIM can help you
Experian specialises in
understanding and maximising
the use of data effectively. We are
uniquely positioned to match email
data with other Experian data to
add greater insight into each target.
Let us help you integrate email
marketing into your channel mix at
an affordable price with measurable
results.
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