Download Noel Leeming work with Experian to help capture and maintain

Experian Data Quality
Noel Leeming / Testimonial
Noel Leeming work with Experian to help capture and maintain customer
profiles and contact data validation tools in 75 stores across New Zealand
TESTIMONIAL
Over the years, we have collected many customers and this has created a database
that was not 100% accurate. We have worked with Experian for a number of years to
help us capture and maintain our customer profiles and address validation tools in
our 75 stores across New Zealand. Every point of sale terminal captures customer
data and feeds in to our main database so we now have clean data.
We recently undertook a significant database cleanse project to reduce wastage and
allow us to create an ultra-clean database for our migration to a new CRM tool. Our
database had duplicated commercial customer profiles from point of sale data and
direct sales engagement. Experian worked with us on this project to identify and
remove duplicates which accounted for 7% of the database.
The sales teams now have confidence in the data for direct marketing and sales
activities. With a trustworthy and reliable database they can now look to the
opportunity of including transactional data to develop customer profiles, which would
allow them to use more sophisticated customer segmentation targeting models in
the future.
Darrin Harper, Business Systems Manager for Information Systems and
Strategy Deployment at Noel Leeming Group
About Experian Marketing Services
Experian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help
organisations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find
more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can
deepen customer loyalty, strengthen brand advocacy and maximise profits.
© 2014 Experian Pty Ltd | www.experian.co.nz/marketing-services