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ABOUT THE ASIA 50:
THE ASIA 50 are pioneering marketers working in one
of the world’s most diverse and fastest-growing regions
who influence activities from Japan to India. They think
innovatively, generate great work, and deliver strong results.
These individuals may represent a variety of companies,
product categories, and job titles, yet they share a devotion
to excellence and a belief in furthering marketing standards
and best practices as their sector of the world continues to
experience accelerating social, technological, and business
development, as well as global attention.
Many among THE ASIA 50
Respondents were asked to name
have pan-regional responsibility.
their most admired and most
Certainly Singapore has proven
dynamic marketers in the region.
itself to be a critical hub of many
There’s little doubt that these
multinational marketers. Several
marketing leaders are essential
have a global focus but are clearly
to building the future of our
advocates for the region. Others
business. All will be celebrated at
are local role models, grappling
THE ASIA 50 DINNER on July
with change and rapid growth.
24th in Singapore.
Selection criteria is based on
R3’s Regional AgencyScope, an
The focus of The Internationalist
in-depth research study with 120
is to connect the people & ideas
Asia based regional marketers.
in international marketing
IN PARTNERSHIP WITH
About R3
A global consultancy, R3 has worked
with worldwide brands since 2002
to drive marketing effectiveness and
efficiency on local, regional and global
scales. R3 has offices and talent
based in Beijing, Shanghai, Singapore,
New York and Chicago. From 2010,
40-year-old Chicago-based consulting
firm, Jones Lundin Beals, and R3 in
Asia merged to form R3:JLB, serving
global marketers such as GM, SC
Johnson, Microsoft, Walmart and
Levi’s.
Our business is about improving
performance – in using our
knowledge of the creative process and
the media process to benchmark and
enhance marketing investment and
performance.
Like a good marriage guidance
counselor, we spend a lot of time
listening. both sides. We try to
identify the barriers and constructively
recommend action to get better
thinking, better resources and better
results.
ShuFen,
Principal of R3 (China)
www.internationalistmagazine.com
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• Asia-Pacific is already a digital
through content, thought
initiative — 1000 Marketers
leadership, community and
around the World Reshaping the
ad giant, with expenditures in
collaboration. To acknowledge
Future of Marketing, in global
the region having reached $27.3
today’s international talent and
alliance with ANA (Association
billion last year, according to
inspire marketing leaders, THE
of National Advertisers) as a
eMarketer’s forecast for digital
ASIA 50 will be chronicled in
group of dedicated industry
ad spending.
The Internationalist — through
leaders who are reshaping our
e-newsletters, websites, the
understanding of marketing’s
print edition and other mobile
expanding role throughout the
and tablet versions, as well as
world.
• The region is expected to
become the second-largest
digital ad market in the
world by the end of this year,
surpassing Western Europe by
through its association with
nearly $2 billion.
ANA (Association of National
The Asia region has now grown
Advertisers), the advertising
to represent almost 30% of
industry’s oldest and largest
the world’s total advertising
the makers of today’s hottest
marketer association, based in
expenditure. This year, it is
smartphones and tablets, to
New York.
slated to surpass Western,
the most aggressive adopters of
Central and Eastern Europe
mobile marketing, advertising
THE ASIA 50 will also
combined. Other key statistics
and other mobile-centric
become part of THE
include:
practices, APAC is critical to
• Today more than ever, AsiaPacific matters in mobile. From
global mobile marketing and
INTERNATIONALIST 1000
advertising growth.
THE ASIA 50:
Company
AB InBev
adidas
AIA
American Express
ANZ
Name
Rex Wong
Sharon Zhong
Paul Groves
Ralph Brunner
Aparna Guruprasad
Asia Pacific Breweries
Banyan Tree Hotels & Resorts
BMW Group Asia
Canon
Cerebos
Chanel
Chevron
Citibank
Cyril Charzat
Luca Deplano
Lito S German
Hideaki Nishimura
Pauline Png
Vincent G. Shaw
Brian Fisher
Francesco Lagutaine
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T H E
I N T E R N A T I O N A L I S T
Title
Vice President Marketing
Director, Sport Style & Strategic Marketing, SEA
Group Chief Marketing Officer
VP International Brand and Consumer Strategy
Head of Marketing, Retail Banking and Wealth
Management
Director, Group Marketing
Vice President, Marketing
Marketing Director
ICP Business Division Senior Director
VP - Regional Strategic Marketing
President , Asia
Marketing Director
Chief Marketing Officer, Asia Pacific
L
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N
Company
Coca-Cola Asia Pacific
Name
Leonardo O’Grady
Courts
Daimler
DBS
Terry O’ Connor
Audrey Leong
Karen Ngui
Dell
Diageo Asia-Pacific
Disney
F&N
Fonterra
Friesland
Hershey Company
Hilton Asia Pacific
HP
HSBC
IBM
Intel Corporation
Ashwini Bhatnagar
James Thompson
Irene Tay
Jennifer See
Chris Augustijns
Siska Schipper
Kevin Ma
Maria Nakpil
Ivy Liang
Darren Friedlander
Nishan Weerasinghe
Jayant Murty
InterContinental Hotels Group
Johnson & Johnson
Lenovo APAC
Samantha Llewellyn
Edwin Hawson
Howie Lau
MasterCard Worldwide
McDonald’s APAC
Microsoft Asia Pacific
Moët Hennessy Asia Pacific
Mondelez
New Balance
Nike
Philips Electronics
Procter and Gamble Asia
Richemont
Samsonite SEA
Samsung Asia Pacific
Shell Eastern Petroleum - Fuels MKT
Singapore Economic Development Board
Singapore Tourism Board
Standard Chartered Bank
Tiffany & Co. (Regional)
Unilever
Belina Lee
Paddy Rangappa
Frederique Convington
Ruby K.H. Tang
Pradeep Pant
Qing Ni
Sanjay Gangopadhyay
Laura Ashton
Freddy Bharucha
Nicolas Brindjonc
Frantz Braha
Ambrish Jain
Rowena Chan
Myrna Poon
Sophia Ng
Claire Fedder
Erica Kerner
Rohit Jawa
Visa
Rajiv Kapoor
Western Union
YUM! Brands
Eric Rufino Balinghasay
Vipul Chawla
E
S
Title
Director, ASEAN Integrated Marketing &
Communications
CEO
Manager, Online Marketing — SEA
Managing Director and Head of Group Strategic
Marketing & Communications
Director — Channel Marketing, Asia Pacific & Japan
CMO Asia Pacific
Marketing Director
General Manager, Corporate Marketing
Chief Marketing Officer
International Marketing Director — Friso
Regional Marketing Director
Regional Director of Marketing
VP Marketing
Head of Marketing
Director — Demand Programs
Director of Strategy, Media & Integrated Marketing
— Asia Pacific
Director, Marketing — Asia, Middle East & Africa
VP, Marketing Asia Pacific
Vice President Marketing & Communications Asia
Pacific/Latin America
Regional Head, Consumer & Digital Marketing
Senior Director, Marketing
CMO Lead
Regional Marketing Director
President, Asia Pacific
Marketing Director, Asia Pacific
Marketing Director SEA
Regional Marketing Director, Asia Pacific
Chief Marketing Officer
Regional Marketing Services Director
Vice President
Regional Marketing Director
Marketing Lead
Director, Marketing and Communications
Assistant Chief Executive, Marketing Group
Group Head of Brand
Director of Marketing, Asia-Pacific
Senior Vice President, Global Marketing
Operations
Head of Marketing and Cross Border, Asia Pacific
Central Europe Middle East Africa
Marketing Director, East and South Asia
CMO
www.internationalistmagazine.com
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