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EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
“IOAN SLAVICI”– PRIVATE UNIVERSITY Project: Quality in education, college and universities, using innovative methods and new laboratories MARKETING PLAN 2011‐2012 IPA 117 MIS ETC 488 Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
I. INTRODUCTION
The Chartered Institute of Marketing defines marketing as: 'The management process
responsible for identifying, anticipating and satisfying customer requirements profitably'.
Marketing is a management function that offers a framework for increasing productivity. It is a
communication process that manifests itself in carefully formulated programs designed to bring about
exchanges of values with target markets to achieve the objectives of the college. It is as difficult as it is
important, and a key element is planning. The marketing mix must include product development,
pricing, promotion, distribution, advertising, media relations, publications, and market research. The
marketing plan is part of the business plan and defines the target markets, competitive environment,
demographic profiles, and the needs of the clientele.
Higher Education Marketing is a growing field of practice, but suffers from a lack of theoretical
discourse. The development of a theoretical discourse for Higher Education Marketing will nurture the
development of meaningful marketing practice. The present marketing plan argues that while Higher
Education should not be commoditized, its place in a highly marketized world environment should not
be left to chance. It argues that domesticating our own approach to Higher Education marketing is the
first step to developing a relevant marketing environment for Higher Education.
In a successful university / college marketing program, students and high-quality instruction are
top priorities. Marketing research should investigate student needs and frustrations, the products
offered, value received for time and money invested, physical convenience and appeal, and
promotional strategies. Program research and development suggestions are offered.
At “Ioan Slavici” University, the marketing process is a logical extension of the strategic
planning process. Marketing encompasses the continuum from making decisions about which academic
programs will be offered to providing those programs at a place and rate students are willing and able
to access them.
The marketing plan of the University outlines critical marketing strategies and the
communication methods used to assist in accomplishing institutional objectives. Information about
academic programs, educational outcomes, delivery methods and tuition policies is found in the
University’s strategic plan, strategic enrollment management plan and other key planning documents.
II. THE MARKETING TEAM
Composition of the Marketing Team is critical to its productivity. As Director of Marketing and
Economic Development for both Faculties of Economics and Engineering, my responsibility is to
provide leadership in developing and facilitating internal and external communications as they relate to
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
academic and economic development within the university, corporate, government and military
communities.
The team comprises the following faculty and staff:
• Director of Marketing and Economic Development (Chair)
• Director of Development (Co-Chair),
• Director of Publications,
• Director of Multi-Media Productions,
• Public Information Officer,
• Associate Dean for Research,
• Associate Dean for Facilities & Information Technology,
• Faculty Chair
• Assistant Dean for Recruitment,
• Director of Training and Communications
• Director of Technology Incubator,
• Dean of the Faculty of Engineering.
• Dean of the Faculty of Economics
The team is available to assist faculty and staff with their marketing needs, including
developing new marketing plans and changing existing plans. While the college has a general
marketing plan, each program, center and unit within the faculty is developing individual plans.
Communicating with the faculty, staff and departments within the college is paramount.
III. MARKETING TEAM VISION STATEMENT
“Ioan Slavici” University from Timisoara is a nationally competitive, student-centered research
university serving Timisoara and the cross-border area by its partnerships with education institutions.
Our University provides personal, social and economic value through four separate but complementary
programmatic areas and six areas of emphasis that are of strategic importance in the 21st Century.
Programmatic areas include:
1. undergraduate education,
2. graduate education and research,
3. technology transfer and continuing education,
and
4. technology-based business incubation and job-creation.
Areas of emphasis include:
1. biological, chemical and food processing,
2. database and telecommunications,
3. electronic manufacturing,
4. environmental and ecosystems analysis,
5. materials and manufacturing, and
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
6. transportation, logistics and infrastructure.
IV. MARKETING TEAM MISSION STATEMENT
Recognizing that Ioan Slavici University, Timisoara, is an institution with consequent
responsibilities in teaching, research and service, and realizing that these are mutually dependent and
necessary responsibilities, by its two Faculties and 1one master program it seeks to provide quality
educational experiences for a culturally diverse student body at the B.S., M.S., and in the same time
seeks to assist in the economic development of Timisoara region.
To achieve its stated purpose, “Ioan Slavici” University adopted the following five goals:
1. to offer high-quality course of instruction involving classroom, extracurricular activities that
will result in professionals qualified to begin a career in the field of economics and engineering and
prepared to assume a responsible place of leadership in society;
2. to provide state-of-the-art course and research experiences that result in all graduates being
capable of independent analysis and design, and all graduates capable of extending the state-of-the-art
in their formal education;
3. to provide local, regional, national and international seminars, symposia, short courses and
credit courses to economists/engineers and others in the technical community to help them further their
formal education and keep abreast of new developments in technology;
4. to actively and vigorously assist in the growth and development of country by developing
new high technology, by updating the existing technology within the industrial community, by
providing educational support services and by assisting in attracting new industry;
5. to maintain a reputation for academic excellence to the corporate, social, industrial,
government and military sectors to attract talent to our college and to obtain public and private support
for the continuation and expansion of our programs.
V. THE MARKETING PLAN
The process of developing and reviewing a marketing plan is as important as creating the
original document itself. Our success in accomplishing our mission depends on our ability to recognize
and respond to new challenges and to not only keep abreast of, but to keep ahead of, a rapidly changing
world. The marketing plan is simply a roadmap to assist us in reaching our destinations. As technology
changes, as the economy changes and as society changes, the marketing plan must also change.
Strengths, weaknesses and opportunities must be recognized and dealt with in a positive
manner. Objectives must be defined and goals must be established. Actions taken must be measured.
The success in meeting these challenges rests with the exploration and development of new ideas and
directions. The future is an exciting one for the academic community, but we must adjust to change.
The marketing plan is a tool to assist the college in making these changes, to become better educators,
better communicators, and better citizens in our global society.
The development of the college marketing plan began with the creation of the Marketing Team
in January 2002. Initially, the team met for two hours weekly during the first year. Current plans are to
meet twice a month for the next two years. Market research necessary to formulate the plan was then
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
completed. The team identified our clientele (target audience) and then assessed their needs. This
information was then given to specific focus groups to determine a plan of action. At that point, we
determined what weaknesses needed to be strengthened and what strengths needed to be improved—a
"build a peak-on-peak" concept. We asked ourselves several questions: Why do we need marketing?
How do we use it? Where do we begin? The steps needed to develop the marketing plan were:
(a) Market Summary: review changes in the market share, leadership, players, market shifts,
costs, pricing and competition,
(b) Product Definition: describe products and services to be marketed,
(c) Competition: provide an overview of product competitors, their strengths and weaknesses,
and position competitor’s product against our product,
(d) Positioning: statement that distinctly defines the product in its market and against its
competition over time and statement summarizing the benefit of the product or services to the
consumers,
(e) Communication Strategies: messaging by audience and target consumer demographics,
(f) Public Relations: develop a public relations plan and have backup plan including editorial
calendars, speaking engagements, conference schedules and presentations
(g) Advertising: overview of strategy, media, timing and budget,
(h) Direct Marketing: overview of strategy, vehicles, scheduling, response targets, goals and
budget,
(i) Vertical Markets/Segments: address specific market segment opportunities, distribution
strategies and use of third-party partnership roles,
(j) International programs and partnerships: consider culture, language and needs,
(k) Develop Success Metrics: first year goals, additional year goals, measures of success or
failure and requirements for success.
VI. MARKETING TACTICS
While marketing strategies are developed to help accomplish expected outcomes, key marketing
tactics are used to support many of those strategies. One of the basic tactics is utilizing a consistent
design for marketing materials, making University messages easily recognizable by the public. Printed
promotional pieces, including open house guides, scholarship brochure and scholarship guide, will
incorporate this consistent look.
“Ioan Slavici” University will use “Quality in education, college and universities, using
innovative methods and new laboratories” marketing plan as the tagline in advertising and on
publications. This tagline was developed and is being implemented for the following reasons:
• It focuses on the primary, consistent institutional message of quality academic programs. This
claim can be substantiated by academic programs through success rates on licensure
exams, earning and maintaining accreditation, and student success as demonstrated by
professional acceptance rates.
• It fosters diversity. “Generation” has taken on added meaning, and now often refers to groups
who have common interests, experiences and backgrounds in addition to an age cohort.
• It is relevant to traditional and non-traditional student audiences.
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
• It acknowledges past and present successes by students, faculty and alumni, while implying
continued emphasis on quality.
Prospective students and parents who visit campus like what they see and are overwhelmingly
positive about the experience, especially after meeting with faculty and staff. We will continue to
implement “drive to campus” tactics focusing on bringing more potential students and parents to
campus, as a campus visit is a strong predictor of applying and enrolling. Recruitment events, including
open houses, will receive significant emphasis. Marketing materials will include a call to action, “Visit
us and see what we have to offer you!”
The ISU Web site will continue to be a critical tool in effectively communicating with all
audiences, and as such will receive special emphasis. The content management system being developed
during the past year will launch with updated design, functionality and content. Design of Datatel Web
elements will begin this year.
A media plan outlining advertising projects designed to support marketing strategies will be
implemented throughout the year. Advertising projects that will be deployed include open house
promotion and diversity initiative support. Special emphasis will continue to be given to promoting the
Space Science Center. This initiative continues to have a positive halo effect on the academic
reputation of the entire institution.
VII. MARKETING PLAN OUTLINE
Marketing plan strategies address the following elements:
Audiences
Reaching audiences include focusing externally on prospective students
and other key constituencies as well as internally on those providing
academic services and student support. Faculty and staff are critical
partners in the communication flow.
Market analysis
Market analysis provides a foundation for making decisions regarding
prioritization and allocation of promotional resources. Determining
external market potential and assessing internal outcomes help guide
those decisions.
Messages
Communication methods
Conveying consistent institutional messages is critical to leveraging
limited resources in order to achieve maximum impact. Communicating
enrollment goals and expected educational outcomes assists faculty and
staff in planning.
Reaching prospective students requires using different methods at
different stages in the decision process. Mass media and direct marketing
are more relevant to building awareness, while personal contacts are
critical at the point when prospective students are making a commitment.
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
An overview of the marketing process, depicting the relationships and
flow among these elements, is found on the following page.
VIII. OVERVIEW OF MARKETING PROCESS
Internal
External
Audiences
Current students
Subgroups
Faculty
Dean
Staff
ADS
Enrollment services
Prospective students
Subgroups/target areas (Romania-Serbia)
Parents
Alumni and friends
School systems
Legislators/Government leaders
Community/regional leaders
Employers/ Business community
News media
Public
Accrediting bodies
Market analysis
Economic and computer profile/ enrollment
reports
New student surveys
Your first student year survey
Strategic plan assessments
Accreditation assessments
Survey of school counselors
Branding survey
Institutional profiles
Romanian Dept. of Education
Strategic plan assessments
Messages
Quality academic programs
Enrollment goals
Student experiences
Customer service expectations
Quality of teaching
Current policies and procedures
Scholarship opportunities
Audience & market information
Successful outcomes
External messages
Professional school acceptance
Employment experiences
Communication methods
Publicity
Training
Personal contacts
Web / e-mail / Intranet
Publicity
Web
Newspaper releases
Promotion
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
Enrollment services materials
Advertising
Personal contacts
Events
This overview regarding the marketing process within “Ioan Slavici” University is not intended to
present a comprehensive list. The list of possible subgroups of current and prospective students alone
would be extensive. It should illustrate the interdependencies and continuous flow of marketing
process.
IX. MARKETING STRATEGIES FOR ATTRACTING AND RETAINING TARGET
AUDIENCES
a. Expected Outcome: Increase enrollment of better-prepared students (50 student year-to-year
increase)
Audiences
Market analysis
Messages
Communication
methods
Prospective
students;
ethnic minority students;
parents; school systems
staff;; deans/dept. chairs;
Enrollment Services
alumni; ethnic minority Enhanced
enrollment and retention; scholarships,
transfer
student diversity
enrollment;
scholarships,
transfer
scholarships;
successful
outcomes
Produce
scholarship
brochure and guide, post
guide on Web, news
release, provide guide to
school
counselors,
provide campus copies;
incorporate scholarship
opportunities
in
advertising,
including
college guides
b. Expected Outcome: Increase market share in service region (90 student year-to-year increase)
Audiences
Market analysis
Messages
Communication
methods
Service region prospective Service
students; parents; alumni; school
school systems staff
county;
region
high Scholarship
Enrollment
Services
graduates by opportunities;
recruitment
materials;
event
dates; enhanced Web content;
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
Enrollment
Services
visit
dates; registration
opportunities; free
high school class,
dual credit and
cadet
opportunities;
advertising in service
region
counties;
Enrollment
Services
visits; news releases;
events,
c. Expected Outcome: Increase market share in Timisoara outside the service region (25 student yearto-year increase)
Audiences
Market analysis
Messages
Communication
methods
Prospective
students; High school graduates by
parents; alumni; school county
systems staff in Timisoara
outside the service region
Scholarship
opportunities;
event
dates;
Enrollment
Services
visit
dates; registration
opportunities;
successful
outcomes
Enrollment
Services
recruitment
materials;
enhanced Web content;
advertising in target
counties (Romania and
Serbia),
newspaper
releases; events.
d. Expected Outcome: Increase out of private enrollment (25 student year-to-year increase)
Audiences
Market analysis
Messages
Communication
methods
Out of state prospective High school graduates by Scholarship
students; parents; alumni; state and by key out of opportunities,
school systems staff;
state counties.
especially out of
state
tuition
scholarship;
tuition
value;
revised mandatory
housing policy;
Enrollment
Services
recruitment
materials;
enhanced Web content;
advertising in key areas,
newspaper
releases;
events.
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
e. Expected Outcome: Increase student body diversity (25 student year-to-year increase)
Audiences
Market analysis
Messages
Communication
methods
Prospective
students, Ethnic
especially in relatively enrollment
diverse markets; parents;
alumni; school systems
staff
minority Scholarship
opportunities,
including diversity
scholarship;
availability
of
diversity
enrichment
programs,
including
multicultural
student services;
valuing diversity
Tactics
outlined
in
campus-wide diversity
initiative,
including
sponsorship,
advertising in relatively
diverse markets and in
media reaching a diverse
audience;
f. Expected Outcome: Increase enrollment of adult learners (50 student year-to-year increase)
Audiences
Market analysis
Messages
Communication
methods
Non-traditional students;
part
time
students;
working adults; place
bound
students;
withdrawing/nonreturning
students
in
regional campus areas
and/or
near
degree
completion
Workforce Development
data;
enrollment
of
students
at
regional
campuses and in distance
learning programs
Regional campus
programs, flexible
schedule
opportunities;
convenient access
to
programs;
financial
aid
opportunities
Regional campus Web
pages; advertising in
regional campus area
county newspapers and
radio stations; including
regional
campus
locations in others ads;
news
releases;
information at adult
learning centers; mail, email and phone contacts
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
g. Expected Outcome: Increase graduate student enrollment (70 student year-to-year increase)
Audiences
Market analysis
Messages
Communication
methods
Alumni; school systems Faculty visits,
Scholarship promotion,
staff; working adults.
Regional campus events
Graduate
assistanceship and
scholarship
opportunities;
new
graduate
programs
in
English
and
Information
Systems; online
opportunities
Graduate catalog in print
and on the Web;
graduate
program
brochures; advertising;
STATEMENT
X. MARKETING STRATEGIES FOR ENHANCING MARKET ANALYSIS
Expected Outcome: Identify potential market for academic programs and delivery methods
Audiences
Market Analysis
University administration;
deans; regional campus
and distance learning
directors;
strategic
enrollment management
task forces and work
groups;
Enrollment
Services
Messages
Communication
Methods
Romanian
Regional Potential
for Publish
report
Chamber of commerce serving additional analyzing
market
and industry data
students
potential within crossDept. of Education data;
border region and
beyond
XI. MARKETING STRATEGIES FOR DEVELOPING INSTITUTIONAL MESSAGES
Expected Outcome: Identify public brand perception of “Ioan Slavici” University and incorporate
positive aspects into institutional messages
Audiences
Market Analysis
Messages
Communication
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
University administration; Branding survey
rector/deans;
regional
campus
and
distance
learning
directors;
strategic
enrollment
management task force
and
work
groups;
Enrollment
Services;
university relations staff
Structural Funds
2007 - 2013
Methods
Public perception Phone, mail and e-mail
of “Ioan Slavici” contacts
University
XII. MARKETING STRATEGIES FOR ENHANCING COMMUNICATION AND METHODS
Expected Outcome: Enhanced communication via the Web
Audiences
Market Analysis
Messages
All
Incoming
freshman
survey; Web usage data
from
other
survey
instruments
Quality academic
programs;
scholarship
and
financial
aid
opportunities;
successful
outcomes;
enhancements
to
programs
and
services;
event
information
Communication
Methods
Launch best in class
Web
content
management system;
update
academic
program
content;
update
Enrollment
Services
content;
school relations site;
legislative site
Expected Outcome: Enrollment management information utilized in decision-making
Audiences
Market Analysis
University administration; Faculty visits,
faculty and staff; strategic Scholarship promotion,
enrollment management Regional campus events
task force and work
groups
Messages
Communication
Methods
Current enrollment Web site and
management related annual
strategic
information
enrollment
management
plan
progress report
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
Expected Outcome: Enhanced communication with alumni, friends and parents
Audiences
Market Analysis
Alumni; parents
Reader
survey
Messages
Communication
Methods
satisfaction Quality academic Expand
university
programs;
publications
successful
(Demnitatea
outcomes;
newspaper, brochures,
enhancements
to flyers) to three issues
programs
and per
year;
include
services
parents in distribution
Expected Outcome: Enhanced communication with prospective students, current students and parents
Audiences
Market Analysis
Prospective
students; Registered
parents; current students, group
including regional campus
groups; faculty and staff
users
Messages
Communication
Methods
alerts; Campus e-mail and text
by Safety
University
and messaging system
campus closings;
important dates
“Ioan Slavici” private University is committed to providing equal educational opportunities to all
persons regardless of race, color, national origin, age, religion, sex, or disability in its educational
programs, services, activities, employment policies, and admission of students to any program of
study. In this regard the University conforms to all the laws, statutes, and regulations concerning
equal employment opportunities and affirmative action.
XIII. PARTNERSHIPS
During the “Quality in education, college and universities, using innovative methods and new
laboratories” project and not only this, during all the projects that “Ioan Slavici” University
implemented in partnership with various universities from other country until now, we reach the
conclusion that the partnerships are the key to the development and growth of any program.
Currently, we are developing partnerships with corporations and other national and international
universities. Specific development areas are in four programmatic areas:
1. undergraduate education with “Ioan Slavici” high school
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.
EUROPEAN UNION
GOVERNMENT OF
ROMANIA
SERBIAN GOVERNMENT
Structural Funds
2007 - 2013
2. graduate education and research, Preschool Teacher Training College “Mihajlo Pavlov” Vrsac,
Universitatea d epetrol si gaze Ploiesti, University of Szeged, INCEMC research institute from
Timisoara
3. technology transfer and continuing education, INCEMC research institute from Timisoara
4. technology-based business incubation and job creation in partnership with Regional Agency for
Labour Market Force Timis
Collaborations include:
• local, state, national and international corporations,
• government agencies,
• two and four year state, national and international academic institutions,
• professional associations
• Cultural institutions
• Researchers specialized in educational research
XIV. MARKETING RESEARCH
Marketing research is equally as important to the successful marketer as academic research is to
the faculty. The role of marketing research, as the science of feedback, is to integrate, organize, and
interpret the various data “flows” so as to provide marketing intelligence which will improve the
quality of managerial decision-making throughout the college.
There is an important difference between market research and marketing research. Market
research focuses on the market: its size, composition, structure and so on. In contrast, marketing
research is about any problem in marketing, not just the market. Marketing research is regarded as a
supplement to executive judgment. Few functions in marketing are more important to the successful
operation and growth of the college and its programs than marketing research.
XV. CONCLUSIONS
Our marketing concept is a consumer-oriented philosophy of business which focuses all college
resources on the profitable production of consumer satisfaction. The marketing concept is simple in
principle, but complex in implementation.
The importance of marketing is in internal and external communication. We must capture our
excitement and communicate to our clientele. We are marketing all the time, but we don’t always
recognize what we are doing as marketing. To be more successful, we must be more effective, more
efficient and more productive. Nothing happens until you make it happen.
Investing in your future
IPA Cross-border Cooperation Programme is financed by the European Union under the instrument for Preaccession Assistance (IPA) and co-financed by the partner states in the programme.
More information is available on the website www.romania-serbia.net.