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S olu tion INSIG HT emnos INSIGHT PORTAL emnos Segmenter Score customers to keep segmentations up to date “emnos segmentations were the basis for the GALERIA Kaufhof marketing plan in 2013 and were also considered in the on- and offline marketing mix. Only when we understand our customers and their individual needs, can we create inspiring shopping experiences for all of them. To keep us a step ahead in our marketing, we use emnos Segmenter.” Marc Neurath, Head of CRM, GALERIA Kaufhof 141 million segmented customers 188 SEGMENTS CREATED Tailor your approach based on customer behaviour To succeed in the super competitive retail environment, you need to know who you are serving and really understand your customers’ shopping habits. emnos Segmenter, an Insight Portal* module, makes it easy to keep your customer segmentations up to date. emnos Segmenter supports you in identifying the customers you need to focus on to drive sales growth. By monitoring changes in customer behaviour, you can detect shifting customer patterns and evaluate the impact of marketing activities on customers and sales over time. Whether your segments have been defined based on value, needs, trip missions or any other criteria, Some of the critical questions emnos Segmenter can help you answer include: Solution Insight | emnos INSIGHT PORTAL, emnos Segmenter | 04/2014 •Have I gained or lost customers? •Who are my most valuable customers and how do their needs differ? •How do my customer segment KPIs change over time (e.g. number of customers, spend and visit frequency)? Deliver a great customer experience Relevancy is the key to delivering a great customer experience. Knowing what is important to individual customers and making it simple for them to purchase the products they need drives growth. The insights delivered by emnos Segmenter will help you treat customers differently based on segments such as lifestyle, loyalty and potential. Keep decision makers informed with automatic updates Through secure web access and automatic updates, everyone in your organisation can stay informed on who your customers are and why they shop your stores. emnos Segmenter, Potential Report Get the competitive advantage you need Today’s retail environment is extremely competitive – and the ability to better understand customers is power. Discover how the fully integrated emnos Insight Portal can support better business decision making on a daily basis across your organisation. To schedule a FREE demonstration, email us at [email protected] or contact one of our local offices. *emnos Insight Portal emnos Segmenter is part of an integrated suite of solutions designed to help retailers and their consumer goods suppliers make better business decisions. Our Insight Portal is used globally by 2500 brand executives every year to support over 100 brands. It provides actionable customer analysis and in-depth insights in real time to decision makers throughout the organisation – resulting in a 4-6% increase in sales and profits. To learn more about emnos and our complete offering of strategic planning, best in class retail analytics, solutions and technologies, please visit www.emnos.com About emnos Our offices Operating throughout Europe and in the USA, emnos is part of Loyalty Partner, a subsidiary of American Express. The company empowers retailers and their suppliers to decode what millions of transactions reveal about consumers and use that data to deliver tangible business growth. These insights are used across the organisation to support more informed decisions in marketing and merchandising. To learn more about emnos please visit www.emnos.com Headquarters emnos GmbH Theresienhöhe 12 80339 München Germany Chicago +1 312 880 1336 +49 89 2050736 [email protected] Madrid +34 91 510 74 90 London +44 208 614 7700 Paris +33 1730202 00 Solution Insight | emnos INSIGHT PORTAL, emnos Segmenter | 04/2014