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Transcript
Improving Profitabilty and Marketing Impact
Your keynote address and ability to translate the features into specific
selling points was instrumental in the 33% increase in our sales efforts.
Bill Gaier, Manager, The Kansas City Star
You met every expectation of a rather diverse audience.
David Poole, Managing Principal, DeFrain Mayer
It was evident that your words and insight made an impact throughout
the day. But the real measure of the impact you had was when your
points were recounted -and enthusiastically discussed – 6 weeks after the
fact!
Debra Calvert, Sales Training Manager, The Kansas City Star
Your creative, insightful comments helped us tap into new opportunities.
Your pragmatic approach helped us tremendously.
George Cook, President & CEO, The First National Bank
Richard M. Delaney
Experienced  Professional  Marketer … With a sense of humor
As owner of 20/20 Marketing, Rich builds his presentations on his 30-year professional career which
includes his management experience with three Fortune 500 companies: Caterpillar, Montgomery Wards,
and ITT Corp., and his experience as a board member of various organizations. Rich’s consulting work
has included productivity improvement assignments for major manufacturers, financial institutions, and
service organizations. He has consulted with A&E Manufacturing, Children’s Mercy Hospital,
Benchmark Biolabs, and other major organizations to help them achieve their goals. He has a unique
insight into the critical issues of service excellence, seamless marketing, energizing employees, strategic
tracking, and e-commerce. Rich’s entertaining, yet insightful, presentation topics include:
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Achieving Strategic Planning Success
Selling Smarter
How to Improve Top-Line Results
Using Your Customers to Provide a Strategic
Advantage
To help clients succeed, Rich successfully blends practical experience with his academic credentials
which include: an MBA in finance from the University of Chicago, a Masters of International Marketing
degree from the American Graduate School International Management (Thunderbird), and a Bachelor of
Science degree in Operations Management from the University of Arizona.
He has written numerous articles on marketing, sales, and business strategy improvement. Rich’s new
book, Power Up Your Selling Effectiveness!, provides insights on how to overcome common roadblocks
with uncommon, but proven, success techniques.
To book Rich for your next management meeting, contact:
20/20 Marketing, 913-814-8742